Download - 2014 Rock Your Brand Webinar Series: Promote Your Brand

Camie Rodan, Branding DirectorTwitter: @CamieRodan of @Sisarina

Promote Your

Brand

We be tweetin’

@Sisarina#rockyourbrand

Who are you?

Guess the movie…

@CamieRodan | #rockyourbrand

“If you build it, They will come.”


Promote Your Website4 Steps


4 Steps to Promote Your Website

1. Your Voice


Who is Your Company?


Who is Your Company?


• We vs. I• Formal vs. Informal• Corporate vs. Fun• In the middle

Who represents your Company?


AARP


AARP: Meet Rhonda


AARP


DiGiorno Pizza


DiGiorno: The Couch Potato


Can anyone define their company voice?



1. Your Voice2. Determine Your CAP


C: Capacity


C: Capacity


Be realistic with your physical capacity

for marketing.

C: Capacity


A: Audience

Who is your ideal client?


A: Audience


A: Audience

Know your influencers?


P: Platform


The truth:You don’t have to be on

Facebook


P: Platform

Information? Tips & Tricks?

Twitter, LinkedIn, Google+, Quora

Pictures? Instagram, Facebook, Pinterest

Video? YouTube, Vine


Pick one or two social platforms,And rock them!


What should I talk about?



1. Your Voice2. Determine Your CAP3. Find Your Buckets



What are you already talking about?

Find Your Buckets


Find Your BucketsSisarina’s Buckets:- Inspiration- DC Events- Branding | Marketing |

Websites


Find Your Buckets



Want to share your buckets?


1. Your Voice2. Determine Your CAP3. Find Your Buckets4. Rock Your Content


Tip 1: Brand your outlets


Tip 2: Separate your social


Tip 3: Do a lot with a little


http://bit.ly/RYBDollarShaveClub

Tip 4: Track your progress


Tip 5: Don’t be discouraged


If you build it just right, they will come.


Questions?

SAY HI!TWEET ME @CamieRodanEMAIL ME [email protected] TIPS at sisarina.com/blogSTOP BY WEDNESDAYS: bit.ly/CupofInspiration