Download - 2014 RJI Mobile Media Research Report 1: Tablets are now commonplace in households with children

The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org

2014 RJI Mobile Media News Consumption Survey

Charts for Research Report 1

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Donald W. Reynolds Journalism Institute CHART 1.1 RogerFidler•4/22/14

Households with mobile media devices in 2014 H

OU

SEH

OLD

S

WIT

H C

HIL

DRE

N

HO

USE

HO

LDS

W

ITH

OU

T C

HIL

DRE

N75%

88%

68%

Smartphones

47%

62%

38%

Large Tablets

16%23%

12%

Mini Tablets

54%

70%

45%

Tablets (both types)

Based on a random sampling of 1,191 U.S. adults in Q1 2014.

Percentages of households within each groupParticipantsinthe2014RJIMobileMediaSurveywereaskedtogivethenumberofadultsandchildrenintheirhouseholdsandthenaskedhowmanyhadsmartphonesandmediatablets.

A Household with Children is oneinwhichatleastonememberwasyoungerthan18yearsofage.36% of all participants said their household included children.

OV

ERA

LL


Who used a smartphone and/or media tablet?

Q1 2014

Q1 2013

Q1 2012

86% 84%76%

Aged 18-34

79% 76%

61%

Aged 35-54

50%

38%33%

Aged 55 or Older

71%64%

57%

Overall

Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.

Percentages of all respondents within each age groupParticipantswereaskediftheyhadusedasmartphone,largemediatabletorminimediatabletinthesevendayspriortoparticipatingintheannualRJIMobileMediaNewsConsumptionSurveys.


Who used a smartphone and a media tablet?

Q1 2014

Q1 2013

Q1 2012

29% 30% 26%

Aged 18-34

34% 33%25%

Aged 35-54

20%14% 12%

Aged 55 or Older

27% 25% 21%

Overall


Percentages of all respondents within each age groupParticipantswereaskediftheyhadusedasmartphone,largemediatabletorminimediatabletinthesevendayspriortoparticipatingintheannualRJIMobileMediaNewsConsumptionSurveys.


Who used a smartphone?

Q1 2014

Q1 2013

Q1 2012

82% 79%74%

Aged 18-34

75%68%

53%

Aged 35-54

44%

28% 28%

Aged 55 or Older

66%57%

52%

Overall


Percentages of all respondents within each age groupFollow-upquestionswereusedintheannualRJIMobileMediaSurveystoverifythatwhattheparticipantssaidtheyhadwereactuallysmartphonesandnotfeaturephonesorbasiccellphones.


Who used a large media tablet?

Who used a mini media tablet?

Q1 2014

Q1 2013

Q1 2012

28% 28%23%

Aged 18-34

33% 31%25%

Aged 35-54

22%17% 13%

Aged 55 or Older

28% 25% 21%

Overall

5% 8% 7%

Aged 18-34

8%12% 11%

Aged 35-54

5% 7% 6%

Aged 55 or Older

6% 9% 8%

Overall


Percentages of all respondents within each age groupBothtypesoftabletswereusedby1.5%ofrespondentsin2014;1.1%in2013;2.4%in2012.

In2014,32%ofrespondentsoverallusedalargetabletand/orminitablet.


Types of smartphones used


Percentages of smartphone users within each groupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandofsmartphonetheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.

Q1 2014

Q1 2013

Q1 2012

49% 46%40%

Apple iPhone

43%38% 40%

Android-Powered

0%5%

13%

Blackberry

7% 11% 7%

Other Types

Android-PoweredincludesallSamsung-brandedsmartphones.Theywereusedby59%ofAndroid-poweredsmartphoneownersinQ12014.

Blackberry was the most popular smartphoneintheUnitedStatesuntilApplelaunchedtheiPhonein2007.Blackberrywasnotmentionedbyrespondentsinthe2014survey.

Other TypesincludesMicrosoftWindowssmartphones.Theywereusedby1%ofrespondentsinQ12014.Theywerenotmentionedbyrespondentsinthe2012and2013surveys.


Types of large media tablets used

68%76%

88%

Apple iPad

16%10% 8%

Other Android

7% 5% 4%

Other Types


PercentagesoflargetabletuserswithineachgroupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandoflargetablettheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.

Q1 2014

Q1 2013

Q1 2012

10% 9%0%

Amazon Kindle Fire

Amazon Kindle Firewitha9-inchdisplaywaslaunchedinQ42012.ItusesaversionoftheAndroidoperatingsystem.

Other AndroidincludestheBarnesandNobleNooktabletwitha9-inchdisplaythatlaunchedinQ42012.Itwasusedbyabout1%ofrespondentsinQ12013and3%inQ12014.

Other TypesincludestheMicrosoftSurfaceRTwitha10.6-inchdisplaythatalsolaunchedinQ42012.Itwasusedbyabout1%ofrespondentsinQ12013andQ12014.Alsoincludedaretabletsthatrespondentscouldnotidentifybybrandortype.


Types of mini media tablets used

41%

25%

Apple iPad Mini

19% 22% 22%

Other Android

13% 10% 10%

Other Types


PercentagesofminitabletuserswithineachgroupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandofminitablettheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.

Q1 2014

Q1 2013

Q1 2012

27%

42%

68%

Amazon Kindle Fire

Apple iPad Mini with a7.9-inchdisplaywaslaunchedinQ42012.

Other Android includes the Barnes and NobleNooktabletwitha7-inchdisplay.Itwasusedby15%ofparticipantsin2012,8%inQ12013and3%inQ12014.

Other Typesincludestabletsthatparticipantscouldnotidentifybybrandortype.SomemayhavebeenAndroid-poweredtablets.

The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org

2014 RJI Mobile Media News Consumption Survey

TheintendedpurposeoftheseannualRJIsurveysistogaininsightsintowhousesmobilemediaandhowtheirusesfornewsmaychangeovertime.Theresearchreportscanbefoundat:

www.rjionline.org/research/rji-mobile-media-project.

Formoreinformation,contact:

Roger FidlerRJI Program Director for Digital Publishing

[email protected]

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