2014 RJI Mobile Media Research Report 1: Tablets are now commonplace in households with children
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The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey Charts for Research Report 1 donald w. reynolds journalism institute rji
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The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-dpa-mobile-media-project.
Transcript of 2014 RJI Mobile Media Research Report 1: Tablets are now commonplace in households with children
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
Charts for Research Report 1
donald w.reynolds journalism instituterji
Donald W. Reynolds Journalism Institute CHART 1.1 RogerFidler•4/22/14
Households with mobile media devices in 2014 H
OU
SEH
OLD
S
WIT
H C
HIL
DRE
N
HO
USE
HO
LDS
W
ITH
OU
T C
HIL
DRE
N75%
88%
68%
Smartphones
47%
62%
38%
Large Tablets
16%23%
12%
Mini Tablets
54%
70%
45%
Tablets (both types)
Based on a random sampling of 1,191 U.S. adults in Q1 2014.
Percentages of households within each groupParticipantsinthe2014RJIMobileMediaSurveywereaskedtogivethenumberofadultsandchildrenintheirhouseholdsandthenaskedhowmanyhadsmartphonesandmediatablets.
A Household with Children is oneinwhichatleastonememberwasyoungerthan18yearsofage.36% of all participants said their household included children.
OV
ERA
LL
Donald W. Reynolds Journalism Institute CHART 1.2 RogerFidler•4/22/14
Who used a smartphone and/or media tablet?
Q1 2014
Q1 2013
Q1 2012
86% 84%76%
Aged 18-34
79% 76%
61%
Aged 35-54
50%
38%33%
Aged 55 or Older
71%64%
57%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age groupParticipantswereaskediftheyhadusedasmartphone,largemediatabletorminimediatabletinthesevendayspriortoparticipatingintheannualRJIMobileMediaNewsConsumptionSurveys.
Donald W. Reynolds Journalism Institute CHART 1.3 RogerFidler•4/22/14
Who used a smartphone and a media tablet?
Q1 2014
Q1 2013
Q1 2012
29% 30% 26%
Aged 18-34
34% 33%25%
Aged 35-54
20%14% 12%
Aged 55 or Older
27% 25% 21%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age groupParticipantswereaskediftheyhadusedasmartphone,largemediatabletorminimediatabletinthesevendayspriortoparticipatingintheannualRJIMobileMediaNewsConsumptionSurveys.
Donald W. Reynolds Journalism Institute CHART 1.4 RogerFidler•4/22/14
Who used a smartphone?
Q1 2014
Q1 2013
Q1 2012
82% 79%74%
Aged 18-34
75%68%
53%
Aged 35-54
44%
28% 28%
Aged 55 or Older
66%57%
52%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age groupFollow-upquestionswereusedintheannualRJIMobileMediaSurveystoverifythatwhattheparticipantssaidtheyhadwereactuallysmartphonesandnotfeaturephonesorbasiccellphones.
Donald W. Reynolds Journalism Institute CHART 1.5 RogerFidler•4/22/14
Who used a large media tablet?
Who used a mini media tablet?
Q1 2014
Q1 2013
Q1 2012
28% 28%23%
Aged 18-34
33% 31%25%
Aged 35-54
22%17% 13%
Aged 55 or Older
28% 25% 21%
Overall
5% 8% 7%
Aged 18-34
8%12% 11%
Aged 35-54
5% 7% 6%
Aged 55 or Older
6% 9% 8%
Overall
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of all respondents within each age groupBothtypesoftabletswereusedby1.5%ofrespondentsin2014;1.1%in2013;2.4%in2012.
In2014,32%ofrespondentsoverallusedalargetabletand/orminitablet.
Donald W. Reynolds Journalism Institute CHART 1.6 RogerFidler•4/22/14
Types of smartphones used
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
Percentages of smartphone users within each groupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandofsmartphonetheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.
Q1 2014
Q1 2013
Q1 2012
49% 46%40%
Apple iPhone
43%38% 40%
Android-Powered
0%5%
13%
Blackberry
7% 11% 7%
Other Types
Android-PoweredincludesallSamsung-brandedsmartphones.Theywereusedby59%ofAndroid-poweredsmartphoneownersinQ12014.
Blackberry was the most popular smartphoneintheUnitedStatesuntilApplelaunchedtheiPhonein2007.Blackberrywasnotmentionedbyrespondentsinthe2014survey.
Other TypesincludesMicrosoftWindowssmartphones.Theywereusedby1%ofrespondentsinQ12014.Theywerenotmentionedbyrespondentsinthe2012and2013surveys.
Donald W. Reynolds Journalism Institute CHART 1.7 RogerFidler•4/22/14
Types of large media tablets used
68%76%
88%
Apple iPad
16%10% 8%
Other Android
7% 5% 4%
Other Types
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
PercentagesoflargetabletuserswithineachgroupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandoflargetablettheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.
Q1 2014
Q1 2013
Q1 2012
10% 9%0%
Amazon Kindle Fire
Amazon Kindle Firewitha9-inchdisplaywaslaunchedinQ42012.ItusesaversionoftheAndroidoperatingsystem.
Other AndroidincludestheBarnesandNobleNooktabletwitha9-inchdisplaythatlaunchedinQ42012.Itwasusedbyabout1%ofrespondentsinQ12013and3%inQ12014.
Other TypesincludestheMicrosoftSurfaceRTwitha10.6-inchdisplaythatalsolaunchedinQ42012.Itwasusedbyabout1%ofrespondentsinQ12013andQ12014.Alsoincludedaretabletsthatrespondentscouldnotidentifybybrandortype.
Donald W. Reynolds Journalism Institute CHART 1.8 RogerFidler•4/22/14
Types of mini media tablets used
41%
25%
Apple iPad Mini
19% 22% 22%
Other Android
13% 10% 10%
Other Types
Based on a random sampling of 1,191 U.S. adults in Q1 2014; 1,134 U.S. adults in Q1 2013; 1,001 U.S. adults in Q1 2012.
PercentagesofminitabletuserswithineachgroupParticipantsInthe2012RJIsurveywereaskedtospecifythebrandofminitablettheywereusing.Inthe2013and2014surveystheywereprovidedwithalistofbrandstoselectfrom.
Q1 2014
Q1 2013
Q1 2012
27%
42%
68%
Amazon Kindle Fire
Apple iPad Mini with a7.9-inchdisplaywaslaunchedinQ42012.
Other Android includes the Barnes and NobleNooktabletwitha7-inchdisplay.Itwasusedby15%ofparticipantsin2012,8%inQ12013and3%inQ12014.
Other Typesincludestabletsthatparticipantscouldnotidentifybybrandortype.SomemayhavebeenAndroid-poweredtablets.
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
TheintendedpurposeoftheseannualRJIsurveysistogaininsightsintowhousesmobilemediaandhowtheirusesfornewsmaychangeovertime.Theresearchreportscanbefoundat:
www.rjionline.org/research/rji-mobile-media-project.
Formoreinformation,contact:
Roger FidlerRJI Program Director for Digital Publishing
donald w.reynolds journalism instituterji
