2014 End of Year Review
Monthly Returns (Items) October 2012 to October 2014
• 567,000 more items collected in the 12 months to October 2014 than over the same period in the year before.
Oct 2013 – Sept 2014 3,786,000 items
Oct 2012 – Sept 2013 3,219,000 items
Visits to Cartridges Site
• 174,850 visits to the Cartridges.PlanetArk.org website (displayed as weekly total in graph) with peaks following Divert Newsletter
Divert Newsletter
Television Community Service Announcement
• 916 detected plays on metro TV and Foxtel stations
• Plus un-monitored regional stations
$180,000 value
• We tested a new approach this year of asking the TV station to play the CSA throughout the year rather than just during the promo period.
Radio Community Service Announcement
• 524 detected plays on monitored Sydney stations
• Plus un-monitored regional stations
$100,000+ value
Divert NewslettersAugust and November
• Divert Newsletters sent to all registered workplace collection points
Social MediaPlanet Ark
• We developed social media posts for Facebook and Twitter and tagged OEM pages
Social Media EngagementKyocera
Social Media Engagement Epson
PR Support Canon
• Provided support to Canon in announcing the achievement of their 6th million cartridge diverted from landfill
Advertisements
• Placed an ad in the Australian Local Government magazine promoting cartridge recycling and the purchase of TonerPave
RecyclingNearYou Report
• RecyclingNearYou annual report which is sent to every council in Australia along with the waste industry and to MPs
• 2014 focused on producer responsibility programs including C4PA and the participating manufacturers
12 Do’s Of Christmas Current RNY Promotion
• One of the 12 Do’s of Christmas focuses on small e-waste including specific reference – both visual and in text - to cartridges
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