2014 End of Year Review

Monthly Returns (Items) October 2012 to October 2014

• 567,000 more items collected in the 12 months to October 2014 than over the same period in the year before.

Oct 2013 – Sept 2014 3,786,000 items

Oct 2012 – Sept 2013 3,219,000 items

Visits to Cartridges Site

• 174,850 visits to the Cartridges.PlanetArk.org website (displayed as weekly total in graph) with peaks following Divert Newsletter

Divert Newsletter

Television Community Service Announcement

• 916 detected plays on metro TV and Foxtel stations

• Plus un-monitored regional stations

$180,000 value

• We tested a new approach this year of asking the TV station to play the CSA throughout the year rather than just during the promo period.

Radio Community Service Announcement

• 524 detected plays on monitored Sydney stations

• Plus un-monitored regional stations

$100,000+ value

Divert NewslettersAugust and November

• Divert Newsletters sent to all registered workplace collection points

Social MediaPlanet Ark

• We developed social media posts for Facebook and Twitter and tagged OEM pages

Social Media EngagementKyocera

Social Media Engagement Epson

PR Support Canon

• Provided support to Canon in announcing the achievement of their 6th million cartridge diverted from landfill

Advertisements

• Placed an ad in the Australian Local Government magazine promoting cartridge recycling and the purchase of TonerPave

RecyclingNearYou Report

• RecyclingNearYou annual report which is sent to every council in Australia along with the waste industry and to MPs

• 2014 focused on producer responsibility programs including C4PA and the participating manufacturers

12 Do’s Of Christmas Current RNY Promotion

• One of the 12 Do’s of Christmas focuses on small e-waste including specific reference – both visual and in text - to cartridges