2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
HOW DO MOBILE
CUSTOMERS ENGAGE?
10
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
WHAT DO MOBILE CUSTOMERS
SHARE? 72%
14% 58%
33%
52%
48% 57%
43%
67%
33%
67%
16%
Posi%ve Experience
Nega%ve Experience
78%
11%
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail
7-11 61%
BP 98%
Circle-K 86%
Speedway 94%
Casey’s General Stores 98%
Valero 94%
Cumberland Farms 87%
Kwik Trip 74%
Convenience Stores have not
employed the tools & technology to
“tune in” to their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND
87%
BP Casey’s Speedway Valero Cumberland Farms
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