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Presentations, photos, videos, and attendeeblog posts can be found at CECP.CO.
Summary Report | June 2013 | New York City
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Participating Companies
AbbottAccentureAdobe
AEGAetna Inc.Alcoa Inc.Allstate Insurance CompanyAltria Group, Inc.American ExpressAOLApollo Group, Inc.Applied Materials, Inc.ArcelorMittalArizona Public Service CompanyAT&T Inc.Avon Products, Inc.AXA EquitableBanco Bilbao Vizcaya Argentaria, S.A.Bank of America Corporation
BarclaysBloombergBNY Mellon
Bonds Group of CompaniesBristol-Myers Squibb CompanyCA TechnologiesCampbell Soup CompanyCapital One Financial CorporationCarlsonCIGNACITGO Petroleum CorporationCitigroup Inc.The Coca-Cola CompanyColgate-Palmolive CompanyConocoPhillipsCredit Suisse
Darden Restaurants, Inc.
DaVita Inc.Dell Inc.Deutsche BankDIRECTVDiscovery Communications, Inc.Dollar General CorporationeBay Inc.EdelmanEMC CorporationExelon CorporationFannie MaeGeneral Electric CompanyGeneral Mills, Inc.General Motors Company
GlaxoSmithKline plcThe Goldman Sachs Group, Inc.Google Inc.The HartfordHasbro, Inc.Hess CorporationHSBC Bank USA, N.A.Humana Inc.IBM CorporationING U.S.Intel CorporationInterpublic GroupJM Family Enterprises, Inc.Johnson & Johnson
The chance to connectwith and learn frommy peers is of thehighest value. Excellent
attendance, greatconversations.
Networking with colleaguesis always helpful, but thecorporate trend data isinvaluable to me.
Charles Moore
Niedfeldt-Thomas
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CECP always doesthe best job ofengaging the sectorand bringing thebest and brightest
thought leadershipto the table.
JPMorgan Chase & Co.KPMG LLPKraft Foods GroupMacquarie GroupMacys, Inc.Marsh & McLennan Companies, Inc.Medtronic, Inc.MerckMeritor, Inc.Microsoft Corporation
Mitsubishi Corporation (Americas)Moodys CorporationMorgan Stanley
Mosaic CompanyNeuberger BermanNew York Life Insurance CompanyNewell Rubbermaid Inc.Newmans Own FoundationNexen Inc.Northrop Grumman CorporationNovo Nordisk A/SNYSE EuronextPearson plcPepco Holdings, Inc.
Pzer IncPG&E CorporationPioneer Hi-BredPitney Bowes Inc.The PNC Financial Services Group, Inc.
PPL CorporationPricewaterhouseCoopers LLPPrudential Financial, Inc.Public Service Enterprise Group
IncorporatedQualcomm Incorporated
Quest Diagnostics IncorporatedRoshan / Telecom Development
Company Afghanistan Ltd.
Royal Bank of CanadaSabre HoldingsSamsung Electronics America, Inc.
SanoSempra EnergyStarwood Capital GroupStarwood Hotels & Resorts
Worldwide, Inc.State Farm Mutual Automobile
Insurance CompanyTargetTime Warner Inc.Toshiba America, Inc.Total S.A.
ToysRUs, Inc.The Travelers Companies, Inc.U.S. BancorpUBSUnited Parcel Service, Inc.United Technologies CorporationUnitedHealth GroupVerizon Communications Inc.The Walt Disney CompanyThe Western Union CompanyWhite & Case LLPXerox CorporationXylemZurich Insurance Group
I always come away with boththoughts and new strategies toinform our giving, and practicesI can implement immediately.
LashindaDemus
L-R: David Bonbright, Paula Luff,
Kristen Lodal, Ken Berger
Bob Woodruff, Ja
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Trends in Giving Data
At each Summit, CECP delivers the yearsrst comprehensive analysis of emergingtrends in corporate giving data, which iscaptured through the Corporate GivingStandard (CGS) survey, conducted inassociation with The Conference Board.The CGS survey revealed that themajority of companies increased givingsince 2007, after adjusting for ination,despite a slow recovery of corporateprots since the economic downturn.
The CGS now contains more than $115billion in corporate giving data collectedsince the survey launched in 2001. Thesurvey of 2012 contributions included240 companies, with the analysis drawingfrom a matched set of 96 companies thatresponded from 2007 to 2012.
CECPs Michael Stroik, Senior Analyst,Standards and Measurement, providedan in-depth, early look (available fordownload) at the ndings that will bereported in the 2013 edition of CECPsGiving in Numbers, to be released this fallin association with The Conference Board.
Takeaways
Total giving increased for 59 percentof companies from 2007 to 2012, with38 percent of all companies increasingtheir giving by 25 percent or more.
The surveys data revealed thataggregate giving rose by 42 percent($4.48 billion) from 2007 to 2012.
Non-cash contributions havetransformed the eld, accounting formore than 95 percent ($4.30 billion)of this total giving increase. See Figure1 for related live-audience polling
question results.
Since 2007, the percentage ofcompanies offering paid-release-timevolunteer programs increased from53 percent to 70 percent.
For the rst time since CECP beganreporting Giving in Numbersin 2006,giving to higher education and K12schools combined to become thetop program area for all companies,commanding 29 percent of the typicalcompanys programmatic allocation.
See Figure 2.
71% of companies report giving tointernational end-recipients. Of
these, the typical company gives 21%internationally.
See the related press release onCECPs Press Room webpage(cecp.co/press-room).
CECP members and subscribers haveon-demand, online access to customizedCGS reports and analysis. Companiesutilize CGS data to conduct peer-to-peer comparisons, benchmarking, andspending analysis, which giving ofcersuse to build giving strategies and presenttheir ideas to senior management.
A Sneak Peak at Corporate Giving TrendsSummit attendees received a preview of 2013Giving in Numbers report due out this fall
Figure 2 | Program Area BreakoutsFigure 1 | Non-Cash Contributions
Source: CECP Corporate Giving Standard Survey, 2013Source: Live-Audience Polling, CECP Summit, 2013
Non-Cash ContributionsIs your company seekingnew ways to incorporate non-cash giving into yourgiving portfolio (or seeking ways to expand yourcurrent non-cash offering)? (Total=140)
Yes
(71)
No
(54)
Not Sure
(9)
NA
(6)
51%
39%
6% 4%
Timothy
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2013 CECP Summit, New York CityThe CECP Summit is attended by 250 senior leaders
in corporate societal engagement and provides the
opportunity for unparalleled peer networking, best
practice sharing, and candid discussion. This must-
attend event helps CECP members bring theircompanies community strategies and societal impact
to the next level.
The theme Ahead,
Togetherwas woven
through every
conversation at the 2013 CECP Summit. In this
time of cautious optimism, attendees challengedeach other to learn together and push each other
farther. With this Summary Report, CECP shares the
highlights from these important conversations.
A clear theme emerged from the 2013CECP Summit: collaboration. Its not just
something that organizations do in timesof tight resources; its something they dobecause they know they need the skills,talent, and resources of others to solvesocietys most pressing challenges. Wecan no longer go it alone.
Inclusion is key. Minorities are nowmajorities. Special interest groupscan be half of the population. Peopletraditionally thought of as risky hirescan be your companys biggest asset.If companies adapt their thinking
based on accurate data and providetraining and support, they can unlockthe potential of millions of uniquelyqualied employees. The economicbenets of this are staggering.
Take calculated risks to achieveprogress. A champion is not afraid tofail. A champion is willing to fail everyday in pursuit of a goal. LashindaDemus, 2012 Olympic Silver Medalistand American Record Holder
Be open to cross-sector partnerships
and new models including socialenterprise and for-prots.
To ensure longevity, stay committedto a focus areawhile also being open
to the innovation required to adaptto business needs, market needs, andother shifting factors.
Tell your companys story. Stories havethe ability to cultivate advocates anddrive impact. Carefully consider whichstorytelling method makes sense for
your program.
Listen and measure impact in alldirections. The most valuable inputcan come from frequently overlookedaudiences, such as constituents.
CECP thanks Americans for the Artsfor its partnership in incorporating thearts into the Summit, including: NilajaSun, who performedher highly acclaimed NoChild and the Aetna JazzBand, which delighted theaudience at the SummitWelcome Reception.
Where Conversations Happen that Advance the FieldCECPs invitation-only Summit gathers leading givingofcers from the worlds largest companies
We want to understand whatyour bold agenda is, what
your priorities are in yourorganization, so that we canhelp you address those. Insome cases, we know yourpriorities are common is-sues. In others, they may beunique to your own situationand we work one-on-onewith you to nd solutions.Daryl Brewster, CEO, CECP
or Mujica
Mar
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Keynote Speakers Shared Insights toChallenge Convention and Inform Smarter Actions
Dr. Manuel Pastor, Professor, Sociologyand American Studies & Ethnicity; Director,Program for Environmental and RegionalEquity; and Co-Director, Center for theStudy of Immigrant Integration, University
of Southern California (video and PDF ofpresentation available on Summit website).
Ambassador Melanne Verveer,Georgetown University, Institute forWomen, Peace and Security and formerAmbassador-at-Large for Global WomensIssues at the US Department of State(video available on Summit website).
Takeaways
Pastor
There is a growing U.S. generationgap as the sizes of groups of young
minorities and older non-Hispanicwhite citizens increase.
Minorities are moving into suburbs;therefore, services focused on minoritiesneed to meet them where they are.
Millennials are optimistic; young peoplewant to contribute to their communityand live a life with a higher meaning.
Verveer
No country can get ahead if it leaveshalf of its population behind.
Investments in girls educationchanges lives; it inuences families andcommunities.
Women are a source of power; they are
collectively on the cusp of driving moreeconomic growth than India or China.
Panel of Experts Pinpoint CollaborativeSolutions to Worlds Toughest Challenges
Reintegrating Returning Veterans
Duncan L. Niederauer, CEO and Director,NYSE Euronext; Jake Wood, Co-Founderand President, Team Rubicon; and Dr.Barbara Van Dahlen, Founder andPresident, Give an Hour; moderatedby Bob Woodruff, Correspondent,ABC News and Founder, Bob WoodruffFoundation (video available on website).
Takeaways
Veterans have a vast array of skills andassets to offer, drawing from theirrigorous military training.
Companies can help bridge thecivil-military divide, which is oftenchallenging for veterans to navigate.
Put hiring veterans on your companysagenda and work with HR to shareaccurate statistics to clear up commonmisperceptions.
Service Across Sectors: SparkingInnovation
Diahann Billings-Burford, Chief ServiceOfcer, NYC Service; Neil Nicoll, Presidentand CEO, YMCA of the USA; and EduardoMartinez, President, The UPS Foundation;moderated by Jennifer Anastasoff,Co-Founder and CEO, Fuse Corps (videoavailable on website).
Takeaways
While most resources are scarce intough economic times, the resourcethat will never be in short supply is the
power of people. Clearly dening roles and
responsibilities early in collaborationsis key; people rarely disagree on theproblem, but often struggle withcommon solutions.
Have cross-sector relationships inplace before a crisis; immediate needsare met by existing partnerships andcollaborations.
What we challenge
companies to do, usingthe NYSE platform, is torecognize that returningveterans have leadershipskills that few of theircontemporaries have and acton that opportunity.Duncan L. Niederauer, CEO and DirectoNYSE Euronext
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Best-of-Business StrategiesSolve Tough Community ProblemsCECPs Excellence Awards honor leadingsocietal engagement programs
Applications Available Now: 2014 CECP Excellence AwardsInnovation. Partnership. CEO Leadership. Measurement.
The application deadline isSeptember 5th, 2013.
CECP is currently accepting applications for the 14th annualExcellence Awards, which are among the most coveted in the
eld and provide the leading case studies in corporate societalengagement.
Award Categories
Corporations: Chairmans Award: For companies with revenuesgreater than or equal to US $20 billion. Presidents Award: Forcompanies with revenues less than US $20 billion. To receive theaward, the winning companys CEO/Chairperson is required toaccept in person on February 24th, 2014 in New York City.
Nonprots: Directors Award: 501(c)3 organizations with anannual operating budget equal to or exceeding $500,000. Theaward recognizes the partnership between their organization and
a corporate partner and carries with it a $25,000 cash donationfrom CECPs Board of Directors. The nonprot CEO/ExecutiveDirector is required to accept in person at an event currentlyscheduled for May 20th, 2014 in New York City.
Giving Ofcers:The Charles H. Moore Award for Leadershipin Corporate Community Engagement: Celebrates a corporatecommunity engagement professional who demonstratesperseverance in the pursuit of societal advancement. The givingofcer is required to accept in person at an event currentlyscheduled for May 20th, 2014 in New York City.
Eligibility requirements, an overview of the winner-selectionprocess, and tips on completing the application can be foundon CECPs website: cecp.co/events/excellence-awards.Additional assistance is available by contacting CECP at212.825.1000 or emailing [email protected]. Companies need notbe a CECP member to apply.
Awards Presentation
CECPs Excellence Awards have beenpresented annually since 2000 toorganizations demonstrating CEOleadership, innovation, partnership, anddedication to measurement.
This years winners:
DIRECTORS AWARD:Partners in School Innovation
In partnership with The AppliedMaterials Foundation
Winning Program: Applied MaterialsFoundation Education Initiative
Received by: Derek Mitchell, CEO,Partners in School Innovation
The two corporate awards were presentedin February at CECPs Board of Boards CEO
Conference:
CHAIRMANS AWARD: IBM
Winning Program: Smarter Cities Challenge
PRESIDENTS AWARD:The Mosaic Company
Winning Program: The Mosaic VillagesProject: Fertilizer as Capital
Takeaways
Following the ceremony, JenniferCrozier, Vice President, Global CitizenshipInitiatives, IBM Corporation; ChrisLambe, Director Social Responsibility &Executive Director, The Mosaic CompanyFoundation, The Mosaic Company;and Derek Mitchell, CEO, Partners inSchool Innovation participated in a paneldiscussion moderated by Henry Timms,Deputy Executive Director, 92Y (videoavailable on website).
CEO leadership in community programsis critical; people see where CEOs spendtime and who their audiences are.Accordingly, participation in a companyscommunity programs by its CEO makesa huge impact.
Programs will be sustainable when theyare built around the companys mission.
Program success is marked byconcentration; do fewer things really well
Partnering is a technologyin and of itself. Utilize thekey partnering technologiesthat enable the time that
you spend to be focusedon the things that you bothcollectively value.
Derek Mitchell, CEO,Partners in School Innovation
ExcellenceAwards
1 4 T H A N N U A L
L-R: Derek Mitchell, Partners in School Innovation;
Jennifer Crozier, IBM Corporation; and Chris Lambe,
The Mosaic Company Foundation
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CECP Summit Agenda
June 3, 2013
Cocktail Reception, with Aetna Jazz Band
Robert Lynch, Americans for the Arts
Jonathan Hollander, Battery Dance Company
Christopher Montross, Aetna
June 4, 2013
Welcome Remarks: Ahead, Together
Margaret Coady, CECP
Lashinda Demus, Olympic Medalist and AmericanRecord Holder
Charles H. Moore, Former Executive Director,
CECP and Olympian
Keynote Remarks
Dr. Manuel Pastor, University of Southern
California
BREAKOUT SESSIONS
Leveraging Partnerships to Advance Your Objective
R. Jeep Bryant, BNY Mellon
Carol Kurzig, Avon Foundation for Women
Barbra Anderson, Sabre Holdings
Karen Davis, Hasbro, Inc.
Social Impact through Social EnterpriseKevin Lynch, Social Enterprise Alliance
Gary Hattem, Deutsche Bank Americas Foundation
and Deutsche Bank
Dr. Marc Spencer, Juma Ventures
Tyler Spalding, eBay Inc.
Causeway Workshop: Pathway to C-Suite
Engagement
Ivan Blumberg, Athletes for Hope
Lashinda Demus, Olympic Medalist and American
Record Holder
Keynote Remarks
Reintegrating Returning Veterans
Bob Woodruff, ABC News and Bob Woodruff
Foundation
Duncan L. Niederauer, NYSE Euronext
Jake Wood, Team Rubicon
Dr. Barbara Van Dahlen, Give an Hour
A Bold Agenda
Leslie Gaines-Ross, Weber Shandwick
Daryl Brewster, CECP
Margaret Coady, CECP
Emerging Trends in Giving Data
Michael Stroik, CECP
Carmen Perez, CECP
BREAKOUT SESSIONS
Top Talent: Key Competencies of
Tomorrows Leaders
Anita Hoffmann, Executiva Ltd.Stephen Dwight, Novo Nordisk
Matthew Breitfelder, BlackRock
Elana Weinstein, Bloomberg LP
Adapting Signature Programs to New Realities
Carol Cone, Edelman
Lori Forte Harnick, Microsoft Corporation
Eva Tansky Blum, PNC Bank
Navigating Philanthropic Strategy through Mergers
and Divestitures
Matt Blakely, Motorola Solutions Foundation
Steve Solomon, Exelon and Exelon Foundation
Leah Bradford, Kraft Foods Group Foundation
Len Gray, Mercer
13th Annual Excellence Awards Ceremony:
Directors Award Presentation and Recognition of
Winners Announced Earlier in the Year
Kim Baich, Good360
Derek Mitchell, Partners in School Innovation
Excellence Awards Panel Discussion
Jennifer Crozier, IBM Corporation, 2013
Chairmans Award Winner
Chris Lambe, Mosaic Foundation and The Mosaic
Company, 2013 Presidents Award Winner
Derek Mitchell, Partners in School Innovation,
2013 Directors Award Winner
Henry Timms, 92Y
Excellence Awards Reception
June 5, 2014
Keynote Remarks
Ambassador Melanne Verveer, Georgetown
University, Institute for Women, Peace, and Security
Gayle Tzemach Lemmon, Council on Foreign
Relations Women and Foreign Policy Program
BREAKOUT SESSIONS
The Power of Storytelling for Social Change
Dawn Porter, Trilogy Films
Holly Gordon, 10x10 and Girl Rising
Wendy Hawkins, Intel FoundationJoe Brewster, Rada Film Group and American
Promise
Rashid Shabazz, Open Society Foundations
Listening for Greater Impact: The Constituent Voice
David Bonbright, Keystone Accountability
Paula Luff, Hess Corporation
Kirsten Lodal, LIFT
Ken Berger, Charity Navigator
Special Remarks
Stephanie Jennis, 2013 Hasbro Community Action
Hero
Keynote Panel
Service Across Sectors: Sparking Innovation
Jennifer Anastasoff, Fuse CorpsDiahann Billings-Burford, NYC Service
Neil Nicoll, YMCA of the USA
Eduardo Martinez, The UPS Foundation
Arts Performance
Nilaja Sun, No Child
Ahead, Together: Highlights
Margaret Coady, CECP
INTERACTIVE WORKSHOPS
Corporate Collaboration: Driving Societal Impact
Michael Haberman, PENCIL
Michael Stroik, CECP
Emelia Ingersoll, CA Technologies
Charlotte Coker Gibson, PricewaterhouseCoopersGlobal Giving Structures: What Works and Why
Sheila Warren, NGOSource and TechSoup Global
Carmen Perez, CECP
Tricia Napor, Alcoa Foundation
CECP would like to thank its Convening Sponsors for theirgenerous support of the 2013 CECP Summit and the13th Annual Excellence Awards ceremony.
5 Hanover SquareSuite 2102New York, NY 10004P 212 825 1000
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SAVE THE DATES
CECP Summit
May 19th, 20th & 21st, 2014NEW YORK CITY
Pictured on cover: Dawn Gibbons, Andrea Taylor, Melanne Verveer
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