Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
Caples Awards
The 2012 Caples Awards has evolved. Brace yourself for a new experience.
For 35 years the Caples Awards has celebrated creative solutions to
the toughest marketing problems, as well as the people behind those
solutions. Every year creative directors from around the world gather
in New York to pore through entries looking for inspiring, innovative,
and courageous marketing ideas.
This year we’re modernizing the entire awards program into a
three-day festival of collaboration and shared wisdom in New York.
Judging for the awards will be held on December 4 and 5 followed by
a day of conference sessions (Caples Courageous Creative Summit)
and the awards presentation/cocktail party (Caples Reveal).
In the inaugural, day-long Caples Courageous Creative Summit,
creative leaders, agency champions, and visionary clients will come
together to share their secrets and warnings about what it takes to
do what others wouldn’t dare to do. It will feature conversations to
enrich and inspire the creative minds of marketing’s top leaders and
emerging stars. We will host challenging sessions on provocative
topics that will help push the limits of what marketing can do across
channels and geographies. Top global creative directors and market-
ers will share their insights and strategies for helping clients take new
leaps into unfamiliar terrain.
At the Caples Reveal more than 200 creative professionals and
marketing executives will be in attendance to help reveal the 2012
winners. All of the winning work will be on display, wine will fl ow, food
will be served and 2012’s best work will be celebrated.
Be a part of the Caples experience.
Courageous Creative SummitThursday Dec. 6, 9AM - 5:30PM
RevealThursday Dec. 6, 6PM - 10PM
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
1. Case Histories of Being Courageous (75 minutes) Over the past 35 years, Caples has created the single best
repository of creative solutions to marketing problems ever
gathered. This panel discussion will feature three Caples-
winning case studies; brands that have stood up to the
competition—in the Awards and in the marketplace—and
have emerged victorious. In this frank and open dialogue, the
award-winning leaders who took the bold risks necessary to
innovate will share the stories behind the stories, explain how
to zag when everyone else zigs, and reveal their strategies for
the future of the brand.
2. The Courageous Short List (45 minutes)Three members of the 2012 Caples Jury will share and discuss
the short-list candidates of the Courageous Client category,
why they were selected, and what they honestly think of them.
A Q&A session will follow.
3. Agile Creativity (1 hour) Attaining truly innovative creativity requires agility. In this pre-
sentation Torrence Boone will reveal how agile creativity leads
to better ideas that break the mold.
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards
Sponsor a custom session and shape the content with your chosen speakers!
1. No Guts. No Glory: A client’s perspective on breaking the rules (45 minutes) Everyone always showers praise on agencies for the brilliant
ideas, but without the right client partner, those ideas will
never see the light of day. In this session, we’ll hear from a
leading brand marketer who not only recognized a great idea,
they made it happen. And they’ll talk about why it’s important
for clients to be fearless every now and again. A Q&A session
will follow.
2. It Takes a Village to Be Courageous (45 minutes) In this dynamic session, an integrated agency team—account
executive, planner, creative, technology, etc.—will examine the
power of partnership in getting an uncomfortable idea out the
door and into the marketplace.
3. Portfolio review: Judging tomorrow’s judges (15 minutes intervals over lunch) Our esteemed judging jury is in search of the brave; the next
generation of big-thinking game changers. A select number of
students will have an opportunity to have their portfolios pro-
fessionally and candidly critiqued by members of the illustrious
Caples jury. The judges will provide 15 minutes of clear feed-
back and practical pointers in individual, one-to-one conversa-
tions. Space is limited, so students will have to register before-
hand and will be accepted on a first-come, first-served basis.
4. Only the Brave WinCourageous marketing is innovative marketing, and innovation
today is happening across channels. In this session the panel-
ists will discuss what it takes to create a successful, cohesive
multichannel marketing campaign. From channel selection to
creative elements, from QR codes to customer data, what are
the considerations for blending traditional and digital while
maintaining the consistency of branding, design, and customer
experience across of the customer interaction points that mar-
keters influence? How do you balance risk taking and results?
Our panelists will explain how as they share stories of their
multichannel marketing successes.
Sponsor an editorial session and align your firm
with challenging, important content about what
drives brands to take creative risks and achieve
superior results. Moderated by leading global
creative directors, these sessions are geared to-
wards helping marketers achieve spectacular re-
sults and work effectively with creative partners.
Caples Courageous Creative Summit –Editorial & Custom Session Opportunities
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | [email protected]
1. Session Sponsorships $12.5K-$15K
n Choice to add ‘Reveal’
Sponsorship for $8.8K
a. Editorial Session @ $15K —
#1, #2, #6
b. Custom Session @ $12.5K —
#3, #4, #5*, #7
n Six (6) tickets to sessions
n Branding including logo on caples.
org and logo on Caples ads,
promotional emails
*The Portfolio Review(#5) will cost $17.5K
and include that days lunch sponsorship
2. Thurs Dec 6 Awards party —
Exclusive — $17.5K
n ‘Reveal’ Sponsorship
n Photo booth
n Champagne bottle to winners
n Signature Cocktail
3. Cocktails/Happy Hour
sponsorship/s — $16.3K
Mon Dec 3 or Wed Dec 5
n ‘Reveal’ Sponsorship
n Signature Cocktail
n Toast to address attendees
4. Refreshment Stand — $16.3K
n ‘Reveal’ sponsorship
n Counter card sitting at drink
station/s with sponsor branding/
messaging and into the marketplace.
5. Coat Check — $16.3K
n ‘Reveal’ sponsorship
n Counter card sitting at coat check
with sponsor branding/messaging
n Coat check staff can wear
company logo
6. Breakfast and/or Lunch
sponsored first and/or second day —
$15k per meal
n Includes six (6) tickets to sessions
n Counter card by food with
sponsor logo
n Goody Bag inclusion
7. ‘Reveal’ Sponsorship — $13.8K
n Six (6) Tickets to attend Reveal
only (not sessions)
n Gobo or branding on high table
n Insertion of one piece of collateral
in goody bag
n Branding including logo on caples.
org, and logo on Caples ads,
promotional emails
n Ad page in iPad Caples Showcase
8. Sneak Preview of work from
5p-545p on Thurs Dec 6 — $7,100
n Private 45 minute tour of displayed
work in advance of ‘Reveal’
n Led by Editor-in-Chief and a Cre-
ative Committee member of Caples,
with conversation and explanations
behind finalist’s work.
n Six (6) tickets for private tour and
‘Reveal’
9. Caples Showcase
Several options for the Caples
Showcase including:
n iPad display ad units — $5k for
exclusive or $1.5K each up to 3
companies
n iPad Ad hoc ad buy — $6.5K
per page
n Digital edition exclusive sponsorship
— $2.5K per list (Caples attendees,
digital edition subs, etc)
n Logo on flash drive of Caples
Showcase — see rep for pricing
n Mailed to all entrants
n Extra custom mailings to DMN
subscribers
n Extra flash drives for sponsors’ use
10. Goody Bag collateral (handed to
attendees of Caples Awards) — $1k
n One branded item
Caples Awards Sponsorship OpportunitiesSessions: 8am-5pm • Reveal begins at 6pm
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards
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