Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com

Caples Awards

The 2012 Caples Awards has evolved. Brace yourself for a new experience.

For 35 years the Caples Awards has celebrated creative solutions to

the toughest marketing problems, as well as the people behind those

solutions. Every year creative directors from around the world gather

in New York to pore through entries looking for inspiring, innovative,

and courageous marketing ideas.

This year we’re modernizing the entire awards program into a

three-day festival of collaboration and shared wisdom in New York.

Judging for the awards will be held on December 4 and 5 followed by

a day of conference sessions (Caples Courageous Creative Summit)

and the awards presentation/cocktail party (Caples Reveal).

In the inaugural, day-long Caples Courageous Creative Summit,

creative leaders, agency champions, and visionary clients will come

together to share their secrets and warnings about what it takes to

do what others wouldn’t dare to do. It will feature conversations to

enrich and inspire the creative minds of marketing’s top leaders and

emerging stars. We will host challenging sessions on provocative

topics that will help push the limits of what marketing can do across

channels and geographies. Top global creative directors and market-

ers will share their insights and strategies for helping clients take new

leaps into unfamiliar terrain.

At the Caples Reveal more than 200 creative professionals and

marketing executives will be in attendance to help reveal the 2012

winners. All of the winning work will be on display, wine will fl ow, food

will be served and 2012’s best work will be celebrated.

Be a part of the Caples experience.

Courageous Creative SummitThursday Dec. 6, 9AM - 5:30PM

RevealThursday Dec. 6, 6PM - 10PM

THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK

REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards

Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com

1. Case Histories of Being Courageous (75 minutes) Over the past 35 years, Caples has created the single best

repository of creative solutions to marketing problems ever

gathered. This panel discussion will feature three Caples-

winning case studies; brands that have stood up to the

competition—in the Awards and in the marketplace—and

have emerged victorious. In this frank and open dialogue, the

award-winning leaders who took the bold risks necessary to

innovate will share the stories behind the stories, explain how

to zag when everyone else zigs, and reveal their strategies for

the future of the brand.

2. The Courageous Short List (45 minutes)Three members of the 2012 Caples Jury will share and discuss

the short-list candidates of the Courageous Client category,

why they were selected, and what they honestly think of them.

A Q&A session will follow.

3. Agile Creativity (1 hour) Attaining truly innovative creativity requires agility. In this pre-

sentation Torrence Boone will reveal how agile creativity leads

to better ideas that break the mold.

THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK

REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards

Sponsor a custom session and shape the content with your chosen speakers!

1. No Guts. No Glory: A client’s perspective on breaking the rules (45 minutes) Everyone always showers praise on agencies for the brilliant

ideas, but without the right client partner, those ideas will

never see the light of day. In this session, we’ll hear from a

leading brand marketer who not only recognized a great idea,

they made it happen. And they’ll talk about why it’s important

for clients to be fearless every now and again. A Q&A session

will follow.

2. It Takes a Village to Be Courageous (45 minutes) In this dynamic session, an integrated agency team—account

executive, planner, creative, technology, etc.—will examine the

power of partnership in getting an uncomfortable idea out the

door and into the marketplace.

3. Portfolio review: Judging tomorrow’s judges (15 minutes intervals over lunch) Our esteemed judging jury is in search of the brave; the next

generation of big-thinking game changers. A select number of

students will have an opportunity to have their portfolios pro-

fessionally and candidly critiqued by members of the illustrious

Caples jury. The judges will provide 15 minutes of clear feed-

back and practical pointers in individual, one-to-one conversa-

tions. Space is limited, so students will have to register before-

hand and will be accepted on a first-come, first-served basis.

4. Only the Brave WinCourageous marketing is innovative marketing, and innovation

today is happening across channels. In this session the panel-

ists will discuss what it takes to create a successful, cohesive

multichannel marketing campaign. From channel selection to

creative elements, from QR codes to customer data, what are

the considerations for blending traditional and digital while

maintaining the consistency of branding, design, and customer

experience across of the customer interaction points that mar-

keters influence? How do you balance risk taking and results?

Our panelists will explain how as they share stories of their

multichannel marketing successes.

Sponsor an editorial session and align your firm

with challenging, important content about what

drives brands to take creative risks and achieve

superior results. Moderated by leading global

creative directors, these sessions are geared to-

wards helping marketers achieve spectacular re-

sults and work effectively with creative partners.

Caples Courageous Creative Summit –Editorial & Custom Session Opportunities

Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com

1. Session Sponsorships $12.5K-$15K

n Choice to add ‘Reveal’

Sponsorship for $8.8K

a. Editorial Session @ $15K —

#1, #2, #6

b. Custom Session @ $12.5K —

#3, #4, #5*, #7

n Six (6) tickets to sessions

n Branding including logo on caples.

org and logo on Caples ads,

promotional emails

*The Portfolio Review(#5) will cost $17.5K

and include that days lunch sponsorship

2. Thurs Dec 6 Awards party —

Exclusive — $17.5K

n ‘Reveal’ Sponsorship

n Photo booth

n Champagne bottle to winners

n Signature Cocktail

3. Cocktails/Happy Hour

sponsorship/s — $16.3K

Mon Dec 3 or Wed Dec 5

n ‘Reveal’ Sponsorship

n Signature Cocktail

n Toast to address attendees

4. Refreshment Stand — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at drink

station/s with sponsor branding/

messaging and into the marketplace.

5. Coat Check — $16.3K

n ‘Reveal’ sponsorship

n Counter card sitting at coat check

with sponsor branding/messaging

n Coat check staff can wear

company logo

6. Breakfast and/or Lunch

sponsored first and/or second day —

$15k per meal

n Includes six (6) tickets to sessions

n Counter card by food with

sponsor logo

n Goody Bag inclusion

7. ‘Reveal’ Sponsorship — $13.8K

n Six (6) Tickets to attend Reveal

only (not sessions)

n Gobo or branding on high table

n Insertion of one piece of collateral

in goody bag

n Branding including logo on caples.

org, and logo on Caples ads,

promotional emails

n Ad page in iPad Caples Showcase

8. Sneak Preview of work from

5p-545p on Thurs Dec 6 — $7,100

n Private 45 minute tour of displayed

work in advance of ‘Reveal’

n Led by Editor-in-Chief and a Cre-

ative Committee member of Caples,

with conversation and explanations

behind finalist’s work.

n Six (6) tickets for private tour and

‘Reveal’

9. Caples Showcase

Several options for the Caples

Showcase including:

n iPad display ad units — $5k for

exclusive or $1.5K each up to 3

companies

n iPad Ad hoc ad buy — $6.5K

per page

n Digital edition exclusive sponsorship

— $2.5K per list (Caples attendees,

digital edition subs, etc)

n Logo on flash drive of Caples

Showcase — see rep for pricing

n Mailed to all entrants

n Extra custom mailings to DMN

subscribers

n Extra flash drives for sponsors’ use

10. Goody Bag collateral (handed to

attendees of Caples Awards) — $1k

n One branded item

Caples Awards Sponsorship OpportunitiesSessions: 8am-5pm • Reveal begins at 6pm

THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK

REVEALThe

CREATIVESUMMIT

The Courageous

Caples Awards