2003

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Creating intense gaming experiences

2009

April 2011: launch on FB

“Saga Framework”Proven Casual Game

Wait, Pay, Promote or Watch a Video-Ad

After 12 months from launch:N. 2 on Facebook

11m DAU/ 50m MAU in 12 months

Game launch strategy

More than 150 games in 14 languages

11

July launch on iOS

50% of smart phone users using apps are connected to Facebook

425m i.e. 50% of Facebook’s monthly users use the mobile app

14

Leveraging the FB reach

social games 2.0 will be casual…

15

Top 10 Jan 2010 Top 10 Jan 2011 Top 10 Jan 2012

Source: AppData

… and mobile

1. Doodle Jump2. Tap Tap Revenge 33. Pocket God4. Angry Birds5. Tap Tap Revenge 2.66. Bejeweled 2 + Blitz7. Traffic Rush8. Tap Tap Revenge Classic9. AppBox Pro10. Flight Control

(Apple 2011)

9/10 top iOS paid downloads of all time are casual

Our vision: The leading casual social games company