2003
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description
2003. Pogo. Download. Yahoo. Subscription. AOL. MSN. Ads. 2009. Creating intense gaming experiences. April 2011: launch on FB. Proven Casual Game. “Saga Framework”. Wait , Pay, Promote or Watch a Video-Ad. After 12 months from launch: N. 2 on Facebook . - PowerPoint PPT Presentation
Transcript of 2003
2003
PogoYahooAOLMSN
Ads
Download
Subscription
Creating intense gaming experiences
2009
April 2011: launch on FB
“Saga Framework”Proven Casual Game
Wait, Pay, Promote or Watch a Video-Ad
After 12 months from launch:N. 2 on Facebook
11m DAU/ 50m MAU in 12 months
Game launch strategy
More than 150 games in 14 languages
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July launch on iOS
50% of smart phone users using apps are connected to Facebook
425m i.e. 50% of Facebook’s monthly users use the mobile app
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Leveraging the FB reach
social games 2.0 will be casual…
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Top 10 Jan 2010 Top 10 Jan 2011 Top 10 Jan 2012
Source: AppData
… and mobile
1. Doodle Jump2. Tap Tap Revenge 33. Pocket God4. Angry Birds5. Tap Tap Revenge 2.66. Bejeweled 2 + Blitz7. Traffic Rush8. Tap Tap Revenge Classic9. AppBox Pro10. Flight Control
(Apple 2011)
9/10 top iOS paid downloads of all time are casual
Our vision: The leading casual social games company
