BRAND BOOK2020
KKBOX BRAND BOOK CONTENT
LOGO01
02 COLOR
TYPEFACE03
APP ICON04
GRAPHICS05 ILLUSTRATION06 ABOUT01
BRAND STORY02
BRAND MINDSET03
BRAND COMMUNICATION04
PRODUCT & SERVICE05
BRAND CONCEPTBRAND BOOK
2020
BRANDCONCEPT
KKBOX BRAND BOOK CONTENT
ABOUT01
PRODUCT & SERVICE05
BRAND COMMUNICATION04
BRAND MINDSET03
BRAND STORY02
KKBOXBRAND BOOK
BRANDCONCEPT ABOUT
01 ABOUT
KKBOXBRAND BOOK
BRANDCONCEPT ABOUT
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
02 BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
03 BRAND MINDSET
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
DiversityDaring Curiosity
KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
04 BRAND COMMUNICATION
KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
KKBOXBRAND BOOK
BRANDCONCEPT PRODUCT & SERVICE
05 PRODUCT & SERVICE
KKBOXBRAND BOOK
BRANDCONCEPT PRODUCT & SERVICE
DESIGN GUIDELINEBRAND BOOK
2020
DESIGNGUIDELINE
KKBOXBRAND BOOK CONTENT
LOGO01
ILLUSTRATION06
GRAPHICS05
APP ICON04
TYPEFACE03
COLOR02
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
01 LOGO
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Full Color Logo
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Single Color Logo
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo Versions
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo Background
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Combination
PARTNERSHIPLOGO
PARTNERSHIPLOGO
PARTNERSHIPLOGO
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Incorrect Usage
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
02 COLOR
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Primary Color Palette PANTONE® 305CCMYK54 0 6 0
RGB9 206 246
HEX#09CEF6
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Secondary Color Palette PANTONE® 2002CCMYK0 3 58 0
RGB248 209 33
HEX#FFE380
PANTONE® 814CCMYK77 79 0 0
RGB124 0 255
HEX#7C00FF
PANTONE® 5395CCMYK100 44 10 91
RGB9 30 38
HEX#091E26
PANTONE® WhiteCMYK0 0 0 0
RGB255 255 255
HEX#FFFFFF
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Application Examples
#FFFFFF #09CEF6#7C00FF#FFE380
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Application Examples
#7C00FF #09CEF6#FFE380 #091E26#FFFFFF
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
02 - 004
Application Examples
#FFFFFF#7C00FF #09CEF6#FFE380
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Usage Principle
Do’s Do’s Do’s
Don’ts Don’ts Don’ts
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
03 TYPEFACE
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Chinese Typeface
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
English Typeface
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Japanese Typeface
多様性 好奇心 恐れを知らない
多様性 好奇心 恐れを知らない
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Writing Rules
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
04 APP ICON
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
App Icon
KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
App Icon Background
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
05 GRAPHICS
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Usage Principle
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Type - All
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Color Palette
#FF0080
#F0461F
#F8D121
#29DB39
#AE00FF
#09CEF6 #A5B1B8
#c0b9af
#aca5b7
#b7a5a5
#c0afb8
#999885
#968da1
#859989
#858799
#8d9fa1
#B3B317
#6517B3
#52B85D
#22A3AA
#0F0EAB
#09CEF6
#EC612B
#6914C4
#BF18E8
#EA3323
#6517B3 #B3AD18
#156DB3 B36017
#B39B1A #4217B3
#B316A5 #6FB317
#35B313 #B31765
#EC612B
#E92BEC
#2BEC7B
#EC882B
#2B47EC
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Mono Pattern Color Palette#FF0080 #091E26
#091E26#FF0080
#091E26#F8D121
#091E26#FF0080
#091E26#29DB39
#091E26#09CEF6
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Dual Pattern Color Palette#EC612B #6517B3
#B3B317#09CEF6
#52B85D#6914C4
#22A3AA#BF18E8
#0F0EAB#EA3323
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Dual Pattern Color Palette#A5B1B8 #999885
#968da1#c0b9af
#859989#aca5b7
#858799#b7a5a5
#8d9fa1#c0afb8
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Triadic Pattern Color Palette#6517B3 #B3AD18 #EC612B
#35B313 #B31765 #2B47EC
#B316A5 #6FB317 #EC882B
#B39B1A #4217B3 #2BEC7B
#156DB3 B36017 #E92BEC
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
20% 20%60%
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Incorrect Usage
Don’ts
Don’ts Don’ts
Don’ts
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
06 ILLUSTRATION
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Style Overview
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Character Creation Principle
KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Elements
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