1wffRE BRAND BOOK - pkg.kfs.io · brand concept kkbox brand book content ¨`p4 r¥1wffre 01 about...
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BRAND BOOK 2020
Transcript of 1wffRE BRAND BOOK - pkg.kfs.io · brand concept kkbox brand book content ¨`p4 r¥1wffre 01 about...
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BRAND BOOK2020
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KKBOX BRAND BOOK CONTENT
LOGO01
02 COLOR
TYPEFACE03
APP ICON04
GRAPHICS05 ILLUSTRATION06 ABOUT01
BRAND STORY02
BRAND MINDSET03
BRAND COMMUNICATION04
PRODUCT & SERVICE05
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BRAND CONCEPTBRAND BOOK
2020
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BRANDCONCEPT
KKBOX BRAND BOOK CONTENT
ABOUT01
PRODUCT & SERVICE05
BRAND COMMUNICATION04
BRAND MINDSET03
BRAND STORY02
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KKBOXBRAND BOOK
BRANDCONCEPT ABOUT
01 ABOUT
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KKBOXBRAND BOOK
BRANDCONCEPT ABOUT
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
02 BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND STORY
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
03 BRAND MINDSET
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
DiversityDaring Curiosity
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND MINDSET
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
04 BRAND COMMUNICATION
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
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KKBOXBRAND BOOK
BRANDCONCEPT BRAND COMMUNICATION
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KKBOXBRAND BOOK
BRANDCONCEPT PRODUCT & SERVICE
05 PRODUCT & SERVICE
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KKBOXBRAND BOOK
BRANDCONCEPT PRODUCT & SERVICE
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DESIGN GUIDELINEBRAND BOOK
2020
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DESIGNGUIDELINE
KKBOXBRAND BOOK CONTENT
LOGO01
ILLUSTRATION06
GRAPHICS05
APP ICON04
TYPEFACE03
COLOR02
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
01 LOGO
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Full Color Logo
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Single Color Logo
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo Versions
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Logo Background
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Combination
PARTNERSHIPLOGO
PARTNERSHIPLOGO
PARTNERSHIPLOGO
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM LOGO
Incorrect Usage
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
02 COLOR
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Primary Color Palette PANTONE® 305CCMYK54 0 6 0
RGB9 206 246
HEX#09CEF6
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Secondary Color Palette PANTONE® 2002CCMYK0 3 58 0
RGB248 209 33
HEX#FFE380
PANTONE® 814CCMYK77 79 0 0
RGB124 0 255
HEX#7C00FF
PANTONE® 5395CCMYK100 44 10 91
RGB9 30 38
HEX#091E26
PANTONE® WhiteCMYK0 0 0 0
RGB255 255 255
HEX#FFFFFF
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Application Examples
#FFFFFF #09CEF6#7C00FF#FFE380
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Application Examples
#7C00FF #09CEF6#FFE380 #091E26#FFFFFF
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
02 - 004
Application Examples
#FFFFFF#7C00FF #09CEF6#FFE380
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM COLOR
Usage Principle
Do’s Do’s Do’s
Don’ts Don’ts Don’ts
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
03 TYPEFACE
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Chinese Typeface
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
English Typeface
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
Diversity Curiosity Daring
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Japanese Typeface
多様性 好奇心 恐れを知らない
多様性 好奇心 恐れを知らない
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM TYPEFACE
Writing Rules
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
04 APP ICON
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
App Icon
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KKBOXBRAND BOOK
DESIGN GUIDELINEFUNDAMENTAL SYSTEM APP ICON
App Icon Background
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
05 GRAPHICS
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Usage Principle
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Type - All
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Pattern Color Palette
#FF0080
#F0461F
#F8D121
#29DB39
#AE00FF
#09CEF6 #A5B1B8
#c0b9af
#aca5b7
#b7a5a5
#c0afb8
#999885
#968da1
#859989
#858799
#8d9fa1
#B3B317
#6517B3
#52B85D
#22A3AA
#0F0EAB
#09CEF6
#EC612B
#6914C4
#BF18E8
#EA3323
#6517B3 #B3AD18
#156DB3 B36017
#B39B1A #4217B3
#B316A5 #6FB317
#35B313 #B31765
#EC612B
#E92BEC
#2BEC7B
#EC882B
#2B47EC
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Mono Pattern Color Palette#FF0080 #091E26
#091E26#FF0080
#091E26#F8D121
#091E26#FF0080
#091E26#29DB39
#091E26#09CEF6
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Dual Pattern Color Palette#EC612B #6517B3
#B3B317#09CEF6
#52B85D#6914C4
#22A3AA#BF18E8
#0F0EAB#EA3323
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Dual Pattern Color Palette#A5B1B8 #999885
#968da1#c0b9af
#859989#aca5b7
#858799#b7a5a5
#8d9fa1#c0afb8
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Usage Principle
40%60%
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Triadic Pattern Color Palette#6517B3 #B3AD18 #EC612B
#35B313 #B31765 #2B47EC
#B316A5 #6FB317 #EC882B
#B39B1A #4217B3 #2BEC7B
#156DB3 B36017 #E92BEC
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Color Pick Tool Example
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
20% 20%60%
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Application Examples
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM GRAPHICS
Incorrect Usage
Don’ts
Don’ts Don’ts
Don’ts
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
06 ILLUSTRATION
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Style Overview
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Character Creation Principle
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KKBOXBRAND BOOK
DESIGN GUIDELINEAPPLICATION SYSTEM ILLUSTRATION
Elements
