18th

Amendment&

Advertising

In Pakistan, 18th Amendment in Constitution has triggered decentralization and devolution. Several federal departments have been shifted to four provincial governments. 18th Amendment will have positive effect on Polio eradication and AIDS control. Volume of authentic research studies and creative advertising will increase in Peshawar and FATA.

Public sector dealing ad agencies in Islamabad have showed less business. Sharp ad agencies like Orient, MCOM and Channel7 are hiring experienced ad persons in their regional offices in Lahore, Quetta and Peshawar to remain competitive and profitable. 18th Amendment has no impact on top five ad agencies including Adcom and Interflow as they have been concentrating on the corporate sector

Daily 10 Minutes has already pinpointed advertising potential in FATA. Federal government must offer incentives to ad agencies to open their branches in Quetta and FATA. Budget of federal government has been steadily increasing thus future of advertising is bright in post-18th Amendment era.

Sajid ImtiazExpert Member, CDKNMember, Pakistan Society of CriminologyMember, Harvard Business ReviewMember, Advertising AgeEconomic Advisor shortlisted, British High

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