Social Media for Immunization Promotion & Education

Tools for Getting Started On Social Media

Presented by

Dawn CrawfordCommunications Director

Why We Must Engage

http://www.flickr.com/photos/billward/3315280404/

Why It’s Important

• Parents do vaccinate (80%) but over half have concerns about safety

• The conversation is happening online on Twitter, Facebook, YouTube, Blogs, etc.– “Vaccine Wars” PBS Dateline Documentary – April 27

• Parents are asking questions about vaccines and we can give them the answers

• We MUST confront misinformation• We CAN increase the pro-vaccine chatter

Social Media Is Here to Stay

According to a April ’09 Neilson Report*• Total unique users in the USA – 167 million• In February 2009, social network usage exceeded Web-based

e-mail usage for the first time. • The fastest growing demographic of users is 35 – 55 years old

* http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf

http://mashable.com/2010/01/22/facebook-twitter-social-media-usage-stats/

Powerful Tool For Good

Power of Social Media

• Be a super hero for your cause• Create real connections with real people• Reach pregnant moms and new moms (18 - 35 year

olds)• Share information, latest studies, clinic times, new

policies• Answer questions peer-to-peer• Most of it is free, granted it takes time, but it's free!• It’s fun and you make REAL connections

Getting Ready for Launch!

My Super Secret Magic Tip for Social Media?

BE A PERSON!

Create A Plan

• Listen– Watch what other organizations are doing– Ask questions– Be curious and experiment on personal accounts

• Policy– Share with your leadership about what you’ve learned – Write a policy that allows you freedom with oversight

Pick Your Perfect Combo• Facebook = Friend Builder• Twitter = Broadcast & Community Builder

– Can be used on a phone or a computer• YouTube = Broadcast Content to the World• Flickr = Photographs to Inspire• LinkedIn = Professional Connections• MySpace = Talk to Teens and Musicians• Blogs = Your own online newspaper• Social Bookmarking (Digg, Stumble) = Sharing

information

Creating A Plan

• Audience – Figure out who you want to reach– Be specific

• Content Focus – Find your niche– Don’t feel like you have to have orginal

content (retweet, repost, share the love)

Create A Plan

• Frequency – Set a goal of how often you want to

produce content– Stick to it!

• Responsible – Create a team– Share the love

• Launch date– Set a date and take the plunge!!!

Super Stars to Listen To

National Rock Stars• Every Child By Two

– Website - http://www.ecbt.org/– Blog - http://shotofprevention.com/– Facebook -

http://www.facebook.com/?ref=logo#!/pages/Vaccinate-Your-Baby/28164899111?ref=ts

– Vaccinate Your Baby - http://www.vaccinateyourbaby.org/ • PKIDs

– Website - http://www.pkids.org/– Facebook - http://www.facebook.com/PKIDsOnline– Flickr - http://www.flickr.com/photos/pkids/– Blog - http://blog.pkids.org/– Twitter - http://twitter.com/pkids – All their connections - http://www.pkids.org/connect.php

• Autism Science Foundation– Website - http://www.autismsciencefoundation.org/– Blog - http://autismsciencefoundation.wordpress.com/– Facebook - http://www.facebook.com/group.php?gid=72225174961– Twitter - http://twitter.com/AutismScienceFd

State & Local Superheroes• California Immunization Coalition

– Website - http://immunizeca.org/index.pacq– Facebook -

http://www.facebook.com/pages/California-Immunization-Coalition/273110136291?v=wall

– Izzy Bear - http://www.facebook.com/pages/California-Immunization-Coalition/273110136291?v=wall#!/profile.php?v=wall&id=100000757856804

– Why I Choose - http://whyichoose.org/• Nevada Immunization Coalition

– Website - http://immunizenevada.com/– Twitter - http://twitter.com/immunizenevada– Facebook - http://www.facebook.com/ImmunizeNevada

• Colorado Children’s Immunization Coalition– Website - http://www.childrensimmunization.org– Twitter - http://www.twitter.com/immunizecokids– Blog - http://ColoradoMom2Mom.com– Facebook - http://www.facebook.com/immunizecokids– YouTube - http://www.youtube.com/user/immunizecokids– Healthy Kids Thanks-A-Thon – http://www.childrensimmunization.org/thanks

Good ReadsSocial Media Tools & Techniques• Beth’s Nonprofit Social Media Blog – http://beth.typepad.com/ • Kivi’s Nonprofit Communications Blog -

http://www.nonprofitmarketingguide.com/blog • NTEN – http://www.nten.org • Mashable – http://www.mashable.com

Public Health and Pro-Vaccine Friends• Massachusetts Public Health - http://publichealth.blog.state.ma.us/• Effect Measure - http://scienceblogs.com/effectmeasure/• Science-Based Medicine - http://www.sciencebasedmedicine.org/• Bad Astronomer - http://blogs.discovermagazine.com/badastronomy/

Questions?

Dawn CrawfordCommunications Director

Crawford.dawn@tchden.org 720-777-8917http://www.childrensimmunization.org

Blog - http://bcdcideas.wordpress.com LinkedIn – http://www.linkedin.com/in/dawnacrawford

Twitter – @socmediarckstr

Slides – NIC website & SlideShare- http://www.slideshare.com/dawnacrawford