Facebook’s organic reach of self-promoting posts is dropping. average Facebook
user spends 40 minutes a day on the platform
Strengths: Widely-adopted by large segments of the population.
Weaknesses: Will the younger generation stay on
Facebook once Grandma has “friended” them?
47% say Facebook has the greatest impact on purchase behavior
Strengths: Used by large segments of the population.
Weaknesses: Can be a distraction
79% of Twitter users are more likely to recommend brands they follow
Strengths: A fun, easy-to-use app.
Weaknesses: Other apps provide a similar experience.
Instagram is used by 200 million people each month
Strengths: A visually-appealing way to share information with followers.
Weaknesses: Competition from a wide variety of other social media platforms.
57% of users discuss food-related content
LinkedIn 2 new LinkedIn users are added every second
Strengths: Everybody’s on LinkedIn.
Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information.
Google+
Strengths: Ease-of-use and uncluttered environment. Weaknesses: Competition from other well-established social media platforms.
Google+ actually averages more visits per month than Facebook.
Reach customers at specific times.
$44.25 is the average return for every $1 spent on email marketing
provides the opportunity for you to access additional audiences and potential customers
that you might not ordinarily reach.
Give back to the community that helped your business prosper.
Hecky Powell (middle) Owner of Hecky’s Barbecue Evanston IL
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