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An Opportunity to add $100,000 to the Bottom Line for each dealership
Auto Dealer Presentation
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Purpose
• Today’s presentation– Provide company and product background– What is EdgeGuard?– Why should we sell EdgeGuard?
• Review critical role of today’s windshields
• Discuss types and causes of damage
– How do we sell EdgeGuard?– Pricing and MSRP– Programs– Training
• Sales
• Installation
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The Company and Product
• C corporation; HQ’d, Castle Rock, CO
• Owner of EdgeGuard technology– Eliminates cause of majority of windshield
replacements– Four U.S. patents; filings in 21 countries
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What is EdgeGuard?
• 0.007” X 2-3” GE’s high impact, polycarbonate LEXAN® material installed around perimeter of windshield
®Registered Trademark of General Electric Company
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What is EdgeGuard?
• Patterns designed to fit specific vehicles– ~20 minutes to install
• Currently being sold through glass shops and auto dealerships– Wholesale pricing: $35 - $50 w/3-year warranty
• > 20,000 installations• Warranteed against edge cracks for 3 years
– <1% claims on warranty
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Why sell EdgeGuard?
• Edge cracks• Cannot be repaired – must be replaced • Account for ~80% of all replacements
Impact point
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Why sell EdgeGuard?
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Why sell EdgeGuard?
• Today’s windshields– Do far more than protect passengers from
elements and road debris• Play critical role as part of vehicle safety system
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Why sell EdgeGuard?
Caved in roof resulting from lack of support from missing windshield
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Why sell EdgeGuard?
Hole in “safety glass” resulting from presence of crack and airbag deployment at time of accident
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Why sell EdgeGuard?
• Today’s windshields– Do far more than protect passengers from
elements and road debris• Play critical role as part of vehicle safety system
– Keeps passengers inside vehicle» 37X decrease in fatality rate
– Up to 70% of passenger compartment structural integrity
– Air bag backstop
• Must be intact and properly installed/repaired to meet Federal requirements
– Regulations not in force for repairs or replacements
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Why does EdgeGuard work?
• Stress in windshields– Two types; BOTH concentrated in outer 2”-3”
perimeter• Manufacturing• Installation
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News Organization Exposés
• Variety of exposés done on windshield replacement industry – all with same message– Fox News– The Detroit News– Canadian Broadcasting Co.– ABC 20/20
• ~12 minutes – let’s have a look
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How do we sell EdgeGuard?
• Explain safety features• Your factory installed windshield is the best your
vehicle will ever have• Saves hassle of replacing windshield• Comes with a 3 year warranty• EdgeGuard will not prevent “stars” –insurance
companies waive the deductible – repair opportunity for auto dealers
• Objection: Insurance deductible [EdgeGuard is developing a “White Paper”]
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Pricing, MSRP and Margins
$/vehicle
Product Cost 50
Installation Cost 23
Shipping 5
Total Cost 78
MSRP 150-250
Dealer Margin 72-172
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Bottom Line Impact
No. of vehicles
sold per Month
Dealer Margin
$72 $172
50 43,200 103,200
75 64,800 154,800
100 86,400 206,400
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Programs
• Pattern– Of the first 120 patterns, receive 20 free– On all subsequent orders of 20, receive an
additional 1 free
• Installation Kit– Opening order of at least 20 patterns, receive
your installation kit free
• Sales Incentives
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Training
• Sales - TBD
• Installation - TBD
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