Auto Dealer Day Session: Should Your Dealership Do Retail ...
1 An Opportunity to add $100,000 to the Bottom Line for each dealership Auto Dealer Presentation.
18
1 An Opportunity to add $100,000 to the Bottom Line for each dealership Auto Dealer Presentation
-
Upload
abner-jones -
Category
Documents
-
view
216 -
download
0
Transcript of 1 An Opportunity to add $100,000 to the Bottom Line for each dealership Auto Dealer Presentation.
1
An Opportunity to add $100,000 to the Bottom Line for each dealership
Auto Dealer Presentation
2
Purpose
• Today’s presentation– Provide company and product background– What is EdgeGuard?– Why should we sell EdgeGuard?
• Review critical role of today’s windshields
• Discuss types and causes of damage
– How do we sell EdgeGuard?– Pricing and MSRP– Programs– Training
• Sales
• Installation
3
The Company and Product
• C corporation; HQ’d, Castle Rock, CO
• Owner of EdgeGuard technology– Eliminates cause of majority of windshield
replacements– Four U.S. patents; filings in 21 countries
4
What is EdgeGuard?
• 0.007” X 2-3” GE’s high impact, polycarbonate LEXAN® material installed around perimeter of windshield
®Registered Trademark of General Electric Company
5
What is EdgeGuard?
• Patterns designed to fit specific vehicles– ~20 minutes to install
• Currently being sold through glass shops and auto dealerships– Wholesale pricing: $35 - $50 w/3-year warranty
• > 20,000 installations• Warranteed against edge cracks for 3 years
– <1% claims on warranty
6
Why sell EdgeGuard?
• Edge cracks• Cannot be repaired – must be replaced • Account for ~80% of all replacements
Impact point
7
Why sell EdgeGuard?
8
Why sell EdgeGuard?
• Today’s windshields– Do far more than protect passengers from
elements and road debris• Play critical role as part of vehicle safety system
9
Why sell EdgeGuard?
Caved in roof resulting from lack of support from missing windshield
10
Why sell EdgeGuard?
Hole in “safety glass” resulting from presence of crack and airbag deployment at time of accident
11
Why sell EdgeGuard?
• Today’s windshields– Do far more than protect passengers from
elements and road debris• Play critical role as part of vehicle safety system
– Keeps passengers inside vehicle» 37X decrease in fatality rate
– Up to 70% of passenger compartment structural integrity
– Air bag backstop
• Must be intact and properly installed/repaired to meet Federal requirements
– Regulations not in force for repairs or replacements
12
Why does EdgeGuard work?
• Stress in windshields– Two types; BOTH concentrated in outer 2”-3”
perimeter• Manufacturing• Installation
13
News Organization Exposés
• Variety of exposés done on windshield replacement industry – all with same message– Fox News– The Detroit News– Canadian Broadcasting Co.– ABC 20/20
• ~12 minutes – let’s have a look
14
How do we sell EdgeGuard?
• Explain safety features• Your factory installed windshield is the best your
vehicle will ever have• Saves hassle of replacing windshield• Comes with a 3 year warranty• EdgeGuard will not prevent “stars” –insurance
companies waive the deductible – repair opportunity for auto dealers
• Objection: Insurance deductible [EdgeGuard is developing a “White Paper”]
15
Pricing, MSRP and Margins
$/vehicle
Product Cost 50
Installation Cost 23
Shipping 5
Total Cost 78
MSRP 150-250
Dealer Margin 72-172
16
Bottom Line Impact
No. of vehicles
sold per Month
Dealer Margin
$72 $172
50 43,200 103,200
75 64,800 154,800
100 86,400 206,400
17
Programs
• Pattern– Of the first 120 patterns, receive 20 free– On all subsequent orders of 20, receive an
additional 1 free
• Installation Kit– Opening order of at least 20 patterns, receive
your installation kit free
• Sales Incentives
18
Training
• Sales - TBD
• Installation - TBD
