Purpose: Creating a website to find practical uses of our studies from this class.
Photographybylaura.info
Website group
Benefits of Having a Website for your business
• Often cheap and easy to manage• Allows for broader scope of advertising• Potential customers can see examples• Easy place for all information to be
accessed
• Ease of Navigation• Prices easy to see• Ease of reading page• Pictures/examples of product• Relevant information
What People Want in a Website
Laura’s Website
• Needed a contact page• Pricing and Package information• Examples of types of photos taken• Testimonials
Findings
• Most people wanted wedding or family photos taken
• Important that the photographer could travel• Price is a large part of choosing the
photographer• Package options were fairly important• Mostly women were checking on photo
packages• The importance of having client testimonials
Recommendations• Have new customers leave testimonials on the
website• Consider a UPS box for physical address • Continually update the website with new
photos. Keep content fresh• Expand and use new resources to reach out to
more clients
Conclusion
• With the website in place it will allow for many people to easily search and find what they want in pictures.
• The examples and packages should answer most questions without having to contact Laura directly.
• A website will be one of the most valuable tools that a business owner can have.
• Continual updates and maintenance should prove a success with the website.
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