Purpose: Creating a website to find practical uses of our studies from this class.

Photographybylaura.info

Website group

Benefits of Having a Website for your business

• Often cheap and easy to manage• Allows for broader scope of advertising• Potential customers can see examples• Easy place for all information to be

accessed

• Ease of Navigation• Prices easy to see• Ease of reading page• Pictures/examples of product• Relevant information

What People Want in a Website

Style of pages Bright colors Description of products

Not as important for a Website

Laura’s Website

• Needed a contact page• Pricing and Package information• Examples of types of photos taken• Testimonials

Findings

• Most people wanted wedding or family photos taken

• Important that the photographer could travel• Price is a large part of choosing the

photographer• Package options were fairly important• Mostly women were checking on photo

packages• The importance of having client testimonials

Photography Services That Customers Want

The Importance of Testimonials

Recommendations• Have new customers leave testimonials on the

website• Consider a UPS box for physical address • Continually update the website with new

photos. Keep content fresh• Expand and use new resources to reach out to

more clients

Conclusion

• With the website in place it will allow for many people to easily search and find what they want in pictures.

• The examples and packages should answer most questions without having to contact Laura directly.

• A website will be one of the most valuable tools that a business owner can have.

• Continual updates and maintenance should prove a success with the website.

photographybylaura.info