Zornes keynote #1 mastering the fundamentals 'master data governance' to unify ... - aaron zornes...

Mastering the Fundamentals: “Master Data Governance” to Unify

MDM, RDM, Big Data, Cloud, Social, Mobile & Real-Time Programs

9th Annual MDM & Data Governance Summit New York

October 5-7, 2014

Aaron ZornesChief Research Officer

The MDM [email protected]

www.linkedin.com/in/aaronzornes @azornes

+1 650.743.2278

© 2014 The MDM Institute www.The-MDM-Institute.com

Who Can I Network With? Collibra Comcast Commonwealth Care

Alliance Conde Nast Publications Cox Credit Suisse CRISP D&B DataDelta DATUM Daymon Worldwide DBRS Decision Technologies Dell Boomi Deloitte Consulting Digital River Dimago DTCC DRZ Corporation eBay Inc Elsevier Embarcadero EMC Englewood Hospital &

Medical Center Estee Lauder European Environment

Agency Fannie Mae Federal Reserve Bank of

San Francisco Federal Reserve Board of

Governors Fidelity Investments Forrester Research Gaine Solutions Gartner Garza Data Consulting

A. Schulman A+E Networks AdvancedEPM Aflac Allianz of America Alpargatas S.A. American Express AmFam Amgen APG Asset Mgmt Arco-Iris Technologies AskGet.com Aspen-K2 Solutions AutoTrader.com Avaya AXA US Banque Nationale du

Canada Barclays Becton Dickenson Biogen Idec Bloomberg BNY Mellon CA Technologies Capital Group Cargill Caserta Concepts Caterpillar Celgene Cervello Chubb CIGNA Citi Citizens Financial Group Citrix CNA Coach Cognizant


GE Capital – Americas General Motors Genesys Getty Images GlaxoSmithKline Global IDs Great American

Insurance HBO Healthlink Dimensions HEB Horizon BCBS of NJ Houghton Mifflin

Harcourt HSBC Husky Energy IBM IDMA Independence Blue

Cross Information Asset Intel Corporation Intercontinental Hotel

Group (IHG) J. Crew Janssen

Pharmaceuticals JAS Worldwide Mgmt John Wiley & Sons Kellogg Co Kemper Insurance Kichler Lighting Knowledgent L&T Infotech M&T Bank Legrand Lumendata Kemper Insurance Kichler Lighting Knowledgent L&T Infotech

Legrand M&T Bank Macquarie Fund Grp Marriott Int’l Marsh & McLennan MassMutual Mayo Clinic McDermott Int’l Mediclinic Mercedes-Benz USA Mercer Michelin Micropole Microsoft Minnesota Historical

Society Moody's Morgan Stanley MultiPlan NASDAQ National Instruments NBCUniversal NBTY, Inc. Neiman Marcus North Shore LI Jewish Novation NTT Data Consulting Nucor Steel NYC Mayor's Office of

Operations - HHS Connect

NYU Langone Med Ctr NY Life Insurance Oaktree Capital Mgmt Omnicom Optum Oracle

Enterprise Architects, Data Architects, Directors of Data Governance, DQ Analysts… but not Master Mariners, Master Trainers, Master Barbers/Stylists, Station Masters, Sushi Masters or Master of the Universe

PwC Orchestra Networks Oriental Trading Co PIMCO PR Newswire Profisee Radiant Systems Ralph Lauren Raytheon Sabre salesforce.com Sanofi Pasteur SAS Scholastic Selective Insurance SKF SmartBase Solutions Softpath System SourceMedia Standard & Poor's Staples StarTech.com State Street Global

Advisors Steward Health Care

System Stibo Systems SunEdison Sunovion

Pharmaceutical SunTrust Sutter Health Swiss Reinsurance SwissRe America Synechron Sysveda America T Rowe Price

Millennium: The Takeda Oncology Company

Talend TD Ameritrade Techxtend The American Medical

Association The Carlyle Group The Knights of

Columbus The MDM Institute The Siemon Company TIAA-CREF TNT Express Tokyo Medical and

Dental University Toys R Us Tractor Supply Co Trillium Software Tyco Int’l Unilever United Health Group United Nations United Technologies University of Florida Vinculum Visum Technology

Group Volkswagen of

America Vree Health Wal-Mart ISD WWW Online

Enterprises Wyndham Hotel Group Yellow Pages Canada

About the MDM Institute Founded 2004 to focus on

MDM business drivers & technology challenges

MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects

MDM Business Council™ website access & email support to 35,000+ members

MDM Road Map & Milestones™ annual strategic planning assumptions – e.g., http://tinyurl.com/MDM-next-gen

MDM Market Pulse™ monthly surveys

MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European & Asia-Pacific metro areas

MDM & Data Governance Summit™ annual conferences in

NYC, San Francisco, London, Singapore, Sydney, Toronto & Tokyo (**Shanghai in 2015)

“Independent, Authoritative, & Relevant”

About Aaron Zornes Leading industry analyst authority on topics of MDM, CDI, RDM & Data Governance

Founder & Chief Research Officer of the MDM Institute Conference chairman for MDM & Data Governance Summit conference series

Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona


http://tinyurl.com/MDM-next-gen

MDM Institute Advisory Council

150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads

Representative Members NetApp Norwegian Cruise Lines Novartis PC Connection Polycom Pratt & Whitney Canada Qwest Roche Labs Rogers Communications Scholastic Stryker SunTrust Sutter Health TNT Express Telkom South Africa UCB Pharma UK Home Office Visa Europe W.W. Grainger Westpac Weyerhaeuser Woolworths Australia

© 2014 The MDM Institute www.the-MDM-Institute.com

3M Allergan BCD Travel Bell Canada Caterpillar Cisco Systems Citizens Communications COUNTRY Financials Educational Testing Svcs EMC GE Healthcare Honeywell Information Handling Svcs Intuit Loblaw McKesson Médecins Sans Frontières Medtronic Microsoft Motorola National Australia Bank Nationwide Insurance

Aaron Zornes

: 3M; Allergan; Bell Canada; Canadian Tire; Caterpillar; Cisco Systems; Citizens Communications; COUNTRY Financials; CSAA (AAA of Northern California); Educational Testing Services; GE Healthcare; Genentech; Honeywell; Information Handling Services; Intuit; Irish Permanent; McKesson; Medtronic; Microsoft; Motorola; National Australia Bank; Nationwide Insurance; NetApp; Norwegian Cruise Lines; Novartis; PC Connection; Qwest; Scholastic; Stryker; SunTrust; Sutter Health; Telkom South Africa; TNT Express; Union Chemie Belgique; Visa; W.W. Grainger; Westpac; Weyerhaeuser; and Woolworths Australia

MDM & Data Governance Summit™Conference Series

“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

MDM & Data Governance Summit New YorkMDM & Data Governance Summit New YorkSheraton Times Square ▪ October 5-7, 2014Sheraton Times Square ▪ October 5-7, 2014

MDM & Data Governance Summit San FranciscoMDM & Data Governance Summit San FranciscoHyatt Fisherman’s Wharf – May 2015Hyatt Fisherman’s Wharf – May 2015

MDM & Data Governance Summit Europe MDM & Data Governance Summit Europe London ▪ May 18-20, 2015London ▪ May 18-20, 2015

MDM & Data Governance Tokyo MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ July 2015Belle Salle Kanda– Tokyo ▪ July 2015

MDM & Data Governance Summit Canada MDM & Data Governance Summit Canada The Carlu – Toronto ▪ July 2015The Carlu – Toronto ▪ July 2015

MDM & Data Governance Summit Asia-Pacific MDM & Data Governance Summit Asia-Pacific Doltone House, Darling Island Wharf – Sydney ▪ July 28-30, 2015Doltone House, Darling Island Wharf – Sydney ▪ July 28-30, 2015

MDM & Data Governance Summit ShanghaiMDM & Data Governance Summit ShanghaiShanghai Int’l Convention Ctr ▪ Fall 2015


MDM Market Growth = >18% CAGR CDI (MDM of Customer) s/w**

$650 million market YE2012 $1 billion by YE2015

PIM (MDM of Product) s/w ** – *not* incl store content info & metadata $360 million market YE 2012 $1.1 billion by YE2015

RDM (incl Oracle DRM) s/w $90 million market YE 2012 $200 million by YE2015

“Other MDM”, e.g. Enterprise Asset Mgmt, Veeva, etc. > 50% of MDM revenue is led by offerings from small & best-

of-breed vendors Therefore overall market surge will likely bring with it a host of smaller

competitive mergers in addition to more specialty vendor buyouts by four largest MDM providers – IBM, Informatica, Oracle & SAP

© 2014 The MDM Institute The-MDM-Institute.com ** Source: Gartner Research

Recent EMEA Uptake of MDM Rusatom RussiaEnergy Ruukki Sartorius Werkzeuge Sberbank Société Générale Sociale Verzekeringsbank Sogei S.p.A. Sonae Saint-Gobain Stallergenes Syngenta Swisscom SwissGrid Talk Talk Telecom Egypt Tesco Bank The Travel Group Travel Port TUI Van Marcke Veolia Viega Visa Europe Volvo Truck WIND Telecom

3 Suisses Achmea Accor Al Hilal Bank (UAE) Alstom Argos ASICS Banque Centrale Populaire (MO) Banco Santander BANKART Baumarkt Direkt Belastingdiens (Dutch Tax Office) Belgacom Belgium Post Berner (FI) Bluarancio BNP Paribas Boos (UK) Borough of Camden (UK) Bouygues Telecom Carrefour Credit Agricole Commune di Roma Compagnia Assicuratrice Dalkia Deutsche Telkom

DHL (DE) Dubai World DSV Eli Lilly UK Euroclear EADS Feu Vert Gazprombank Hypo Vereinsbank ING LaSer Cofinoga Lloyds Maersk Mitchells & Butlers Мир Книги Network Rail NFU Mutual Norway Post Orange Otto Group Ouest-France Peter Justesen Philips Medical Devices PPL Prisa Digital RTE

Representative Sample


Asia-Pacific Uptake of MDM

Queensland Health (AU) RAC Victoria (AU) RAC WA (AU) Samsung (KR) Samsung Life (KR) Shenzhen Development Bank (CN) Shanghai GM (CN) Shanghai Regional Community

Bank (CN) Simplot (AU) Suncorp (AU) Sydney Water (AU) Tai Kang Life (CN) Taiping Life (CN) Taiwan Mobile (TW) Telecom NZ (NZ) Telstra (AU) Tongshan Tax Bureau (CN) Tower Australia (AU) Tsingtao (CN) University of Sydney (AU) Westpac (AU) Woolworths (AU) Zhejiang Tailong Commercial

Bank (CN)

ANZ (AU) Asics (JP) ATO (AU) Alliance Bank Malaysia (MY) Bank Central Asia (ID) Bank Negara Indonesia (ID) Bank of China (CN) Bank of Commerce (CN) Bank Tenaga Negara (MY) Bendigo Bank (AU) BHP Billiton (AU) CBA (AU) Centrelink (AU) China CITIC Bank (CN) China Unicom (CN) Chongqing Changan Automobile

Co. (CN) Daihatsu Motor Co. (JP) Dept of Educ - SA Dept of Educ – WA FANCL (JP) Fujitsu (JP) GCG China (mobile) (CN) GE Money (AU) General Dept of Taxation (VN)

Huawei (CN) HK Trade Development Council IP Australia (AU) Japanese Research Institute (JRI) Korea Life Insurance (KR) Korea Telecom (KR) Krung Thai Bank (TH) KT&G (KR) Lion Nathan (AU) Macquarie Bank (AU) Ministry of Educ (SG) Ministry of Finance (CN) Ministry of Health (NZ) Ministry of Health (SG) Mitsubishi Motors (AU) Mizuho (JP) MLC (NAB) Mobily (SA) NAB (AU) New Zealand Customs (NZ) NTT (JP) Optus-Singtel (AU) Origin Energy (AU) Perodua Otomobil (ID) Rio Tinto (AU)



Recent North American Uptake of MDM NY Times Oppenheimer Funds Panera Bread Payless PetSmart Pitney Bowes Polycom Prudential PTC RadioShack Sabre Smith & Nephew Sony Pictures Entertainmento Spectrum Pharmaceuticals T-Mobile Target Teach for America TELUS

Time-Warner Cable TJ Max Toys R Us Travelport Union Bank US Bank Uti Visa Walt Disney Resorts Whataburger Whole Foods Wyndham

AARP ADP Allied World Assurance Co. (AWAC) Apria AutoTrader.com BB&T Belk BestBuy Biogen Idec BJ's Wholesale Club Blackstone Group BMC Software Bombardier BNY Mellon British Columbia Cooperative Canadian Border Security Agency Canada Revenue Agency CarFax Celgene Chartis Chevron Clorox Collective Brands Costco Covidien Desjardins Devon Energy Essilor

Federal Reserve Board Federated Co-Operatives, Ltd. FHA Frontier Communications First American Title Fox Global Hyatt Guy Carpenter HCA Hilton Worldwide Home Depot Canada Houghton Mifflin Harcourt

Huntington Bank Intact Financial John Wiley & Sons Jones Lang LaSalle JP Morgan Chase KeyBank Kroger Levi Strauss Logitech Maersk MassMutual McKesson MeadWestvaco Men’s Wearhouse Morgan Stanley Nextel Northern Trust



Business Trend = “The World Is Flat”

Data structures & business processes must be supremely flexible

IT infrastructure must enable new business models

Policies/process flows must integrate in multi-channel, digital media-centric mode – Social, Mobile & Cloud … i.e., “Big Data”

EAI = enterprise application integrationETL = extract-transform-loadMDM = master data managementSOA = service-oriented architecture

Value of Integration Exceeds Value of Build/Buy

Valu

e

ETL EAI MDM

MonolithicApps

Client/ServerApps

SOA/Web Services

Time

Value ofIntegrating

Applications

Value ofBuilding

Applications

Next-generation commerce & global competition mandate a wide variety of new business styles


Macro MDM Market Trends Market consolidation – MDM+DI+DQ+Apps

IBM InfoSphere MDM = DWL+Initiate+Trigo+Lombardi+ Ascential+Vality+SRD+LAS Informatica MDM = Siperian+DataScout+Heiler+Similarity+ Evoke+Identity

Systems+AddressDoctor Oracle MDM = Siebel UCM+SilverCreek+Datanomics+Sun MDM+Hyperion

MDM+GoldenGate+Sunopsys+Carleton SAP MDM = A2i+Business Objects+FirstLogic+Purisma+Hybris

“Big Data” - Data volumes + 3rd party reference data + Social network data + Unstructured data

“MDM Duology” - Mega vendor (IBM, INFA, Oracle, SAP) for Customer/Product/Supplier & 2nd/3rd tier for “everything else” (RDM, location, et al)

Explosion of “location-aware services” Actionable insight vs. data management


SURVEY SUMMARY FINDINGS:MDM & Data Governance

1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers

2. Large enterprises have moved beyond CDI & PIM to include reference master data

3. Enterprises have stopped calling out multi-domain & now assume MDM includes multiple domains

4. Data Governance is both synergistic & co-dependent with MDM

5. Big data requires both MDM & Data Governance to be effective & sustainable


SURVEY SUMMARY FINDINGS:Next-Generation MDM

1.Market-leading enterprises are embarking on near-term gap analysis for next-gen MDM requirements to address Social Networks, Mobile, Cloud integration, & Big Data

2.Large enterprises have moved beyond CDI & PIM to focus on relationships & hierarchies btw different entities … & believe “legacy MDM” platforms lack this modeling capability

3.Large enterprises understand Big Data requires both MDM & Data Governance to be effective & sustainable

4.Despite reticence to host CUSTOMER & other master data in Cloud, economics & politics are mandating this & over-riding IT architectural/standards objections


2014-15 MDM Planning Assumptions

Pervasive MDM Data governance Business process

hubs Business-critical MDM Universal MDM Reference data

Cloud MDM Social MDM Public/Private MDM Big Data Temporal MDM Budgets/skills

Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape


Pervasive MDM (MDM as a Service)Strategic Planning Assumption

During 2014, enterprise application providers will continue to deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications

Concurrently SaaS vendors will struggle to provide integrated/native MDM; select SaaS providers will finesse this issue via strategic partnerships & investments in MDM

Through 2014-15, mega vendors Microsoft & Oracle will effectively give away departmental MDM– via Microsoft MDS & Oracle DRM respectively

By 2016, the market for MDM-innate applications will exceed that for MDM platform software

MDM MILESTONEMDM-innate (e.g. Fusion MDM) will overwhelm

MDM-enabled applications © 2014 The MDM Institute www.The-MDM-Institute.com


MDM Institute Field Reports – MDM** Ataccama Dell Boomi IBM InfoSphere MDM Informatica MDM IBI MD Center Kalido MDM Microsoft MDS Oracle MDM Orchestra Networks Pitney Bowes Spectrum Profisee

Riversand SAP MDM & MDG EE SAS MDM Semarchy Software AG Stibo Talend Teradata MDM TIBCO MDM Vin MDM VisionWare

** Persisted customer or product data hubs

Working Definitions

Data Governance (DG) Formal orchestration of people,

process, & technology to enable an organization to leverage data as an

enterprise asset across different lines-of-business and IT systems

Passive Data Governance Data steward consoles & other

reactive data management capabilities focused on after-the-fact data compliance; often batch-

like & not integrated with MDM

Master Data Governance aligns IT-centric viewpoints & business-centric viewpoints regarding data quality; MDM & MDG are becoming

natural way of aligning data with business processes

Proactive Data Governance

Metrics-driven, crowd-sourced capability for business users & IT

to actively control their shared data across different lines of

business & IT systems

Active Data GovernanceMetrics-enabled, upstream data

policy enablement; replaces manual data admin processes with

role-based, real-time SME empowerment


Data GovernanceStrategic Planning Assumption

Through 2014, most enterprises will struggle with enterprise DG while they initially focus on customer, vendor, or product; integrated DG that includes E2E data lifecycle will increasingly be mandated as a phase 1 deliverable

During 2014-15, major SIs & MDM boutiques will focus on productizing DG frameworks while mega MDM software providers struggle to link governance process with process hub technologies

By 2016, vendor MDM solutions will finally move from “passive-aggressive" mode to “proactive" Data Governance mode

MDM MILESTONE© 2014 The MDM Institute www.The-MDM-Institute.com

MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple

domains such as customer, product, supplier, location, price, etc.)


MDM Institute Field Reports – DG

ASG Ataccama BackOffice

Associates Collibra EMC/RSA/Archer IBM MPDM IBI MD Center Informatica IDD Kalido DGD

Microsoft DG Console Mike 2.0 Oracle DGF Orchestra Networks SAP MDG SAS Data Governance Software AG Utopia Varonis

Universal MDM (Multi-Domain MDM) Strategic Planning Assumption

During 2014-15, MDM evaluation teams will assume (& insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types

Through 2015, mega vendors will continue to deploy separate CDI & PIM stacks while nouveau MDM vendors attempt to position this as "legacy MDM" failing

By 2015-16, all operational CDI hub vendors will add "PIM light" capabilities, & all PIM vendors will add B2C PARTY entity

MDM MILESTONE

Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements


Reference Data ManagementStrategic Planning Assumption

Through 2014, reference data will emerge as a key entry point for enterprises & in turn unduly influence choice of MDM for Customer, Product & other domains; large enterprises will continue to mandate that REFERENCE data be part of MDM platform's native entity types

During 2014-16, MDM vendors will begin to market RDM to apply an MDM approach for centralized governance, stewardship & control; Sis will move into this market via OEMing of Informatica & IBM MDM into "securities master" mkt under pricing umbrella of GoldenSource

By 2015, pervasive, low cost RDM will be commoditized via the efforts of Ataccama, Microsoft & Oracle

MDM MILESTONE

Managing “simple” reference data will prove to be a key sales entry point for MDM vendors


MDM Institute Field Reports – RDM

ASG metaRDM Ataccama RDM Collibra Reference

Data Accelerator IBM RDM Hub Informatica RDM Kalido

Microsoft RDM (t.b.a.)

Oracle Site Hub, DRM Orchestra EBX SAP MDG-R (Reference

Data) Software AG

WebMethods OneData Teradata LRDM

© 2014 The MDM Institute The-MDM-Institute.com

Cloud MDM (Cloud-enablement, Architecture & Integration)Strategic Planning Assumption

During 2014, single- & multi-tenant Cloud MDM will continue to attract SMBs to achieve MDM benefits without long-term project & major expense; while offering enticing entry point for large enterprises (opex vs. capex, federated architecture for geo-distributed organizations, POCs)

Through 2014-15, integration of on-premise MDM w/ SaaS apps will arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle w/ DI issues btw on-premise & cloud w/ majority of orgs unwilling to house master data about CUSTOMERS/PRODUCTS/SUPPLIERS in public cloud

By 2015-16, Cloud-innate services for DQ & DG will be more prevalent; however, enterprise MDM will remain “on premise” w/ increasing integration to Cloud applications

MDM MILESTONEMDM-enabled apps will migrate to public Cloud, especially for

decentralized/geographically distributed organizations© 2014 The MDM Institute www.The-MDM-Institute.com

Social & Mobile MDMStrategic Planning Assumption

During 2014, 360° view of “X” will take on new meaning due to “data blind spots” of traditional MDM; enterprises will realize need to reconcile social identity with corporate/ household identity to provide authoritative master data to drive e-mktg & commerce within social networks

Through 2014-15, next-gen MDM will address “sphere of influence” to incorporate both extended & non-obvious relationships to grow share of wallet from individual to exo-ego network as disruptive sales strategy (vs. ego-centric mktg)

By 2015-16, mobile location-based services enhanced with location-specific customer info will raise ante for e-commerce within & outside major social networks

MDM MILESTONE

Data-related processes need to align with real world intricacies – especially complex relationships & hierarchies of

mobile customers & extended social networks© 2014 The MDM Institute www.The-MDM-Institute.com

Temporal MDM (Real-Time & Time-Travel)Strategic Planning Assumption

MDM MILESTONE

Object/Graph DB-based MDM will dominate in time-travel; RDBMS-based MDM dominates real-time MDM updating


During 2014, MDM requirements will increasingly evolve from myriad of batch match/merge processes for evergreening master data into near real-time best of breed data consolidation architectures; mega vendor MDM platforms with RDBMS underpinnings will compete to outperform each other, while next-gen MDM solutions will lag due to overhead of semantic models

Through 2014-15, compliance & other corporate functions will increasingly mandate temporal MDM to view & manage entities & hierarchical relationships at a specific point in time (past, present or future)

By 2016, temporal MDM will be standard feature of majority of MDM platforms

Big Data (& In Memory)Strategic Planning Assumption

During 2014, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates

Through 2014-15, Big Data will repatriate itself into MDM fabric via registry overlays as yet another source; mining of Big Data to populate Social MDM & perform entity matching on Big Data stores will help provision 360° view of entity from public, subscription &enterprise data.

By 2015-16, very large enterprises (e.g., fin svcs, large gov’t agencies) will look to r/t MDM flows & scaling of MDM solutions via elasticity of Cloud-based solutions, in-memory DBs, & next-generation ETL/MDM

MDM MILESTONEBig Data innately requires both MDM &

Data Governance to be effective & sustainable© 2014 The MDM Institute www.The-MDM-Institute.com

Budgets/SkillsStrategic Planning Assumption

During 2014, the number of IT professionals trained in a specific MDM solution will increase 100% Y2Y, however, IT organisations & consultancies will struggle to recruit and retain MDM veterans who have had a major role in a successful MDM deployment

Through 2014-15, enterprises will continue to spend 3X to 4X in “plan” & “build” services vs. MDM software

By 2015-16, supply of MDM-experienced consultants will catch up w/ demand & SIs will scramble to find new opportunities for their expensively recruited & trained talent

MDM MILESTONE

Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to contain costs, but to

insure success of this vital infrastructure investment


MDM & Data Governance Services

Market for MDM & Data Governance services reached $2.5B during 2012 & will exceed $4 billion by 2015

Systems integrators are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so

Data Governance assistance from SIs will remain especially critical to success of MDM programs during 2014-15 as organizations deal w/ shortage of tools, experience, & tool expertise

© 2014 The MDM Institute The-MDM-Institute.com

This area must be given scrutiny – not only to contain costs, but to insure success of this vital investment

Field Report: Major SIs

Accenture BackOffice Associates Capgemini CGI-Logica Cognizant Deloitte IBM BAO/GBS/

Lab Services Informatica Pro Svcs

Infosys Knowledgent Lumendata Oracle Pro Svcs SAP Pro Svcs Stream Integration Tata Utopia Wipro


Field Report: MDM & DG Specialists Adastra Affecto Arhis Attevo Black Watch Data Business & Decisions Consology Datpro Detica DATUM eCenta Edificio Entity Group First San Francisco

Partners GlobalSoft HighPoint Systems Hitachi/Sierra Atlantic

IMT Information Asset InfoTrellis Jibes Koeus Myers-Holum Project Performance

Corp. NorthGate Perficient Platon SDM Serene SapientNitro SITA Sogeti Steria Streevus© 2014 The MDM Institute www.The-MDM-Institute.com

Field Report: Major SIs with Minor Practices

Abeam Atos Avanade BearingPoint CSC Dell/Perot Systems Fair Isaac / Braun

Consulting


Bottom Line: MDM & Data Governance Invest in DG for long-term sustainability &

ROI of MDM Acknowledge currently marketed DG does

not exist as integrated solution Plan for most MDM vendors to deliver DG

during next 6-12 months Recognize mega vendors (IBM, INFA, ORCL, SAP)

focused to deliver MDG capability in 2014 – with resultant partner chaos

Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”


Plan now to realize economic value & competitive differentiation via multi-entity MDM during next 2-5 years

MDM & Data Governance Summit™Conference Series

“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

MDM & Data Governance Summit New YorkMDM & Data Governance Summit New YorkSheraton Times Square ▪ October 5-7, 2014Sheraton Times Square ▪ October 5-7, 2014

MDM & Data Governance Summit San FranciscoMDM & Data Governance Summit San FranciscoHyatt Fisherman’s Wharf – May 2015Hyatt Fisherman’s Wharf – May 2015

MDM & Data Governance Summit Europe MDM & Data Governance Summit Europe London ▪ May 18-20, 2015London ▪ May 18-20, 2015

MDM & Data Governance Tokyo MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ July 2015Belle Salle Kanda– Tokyo ▪ July 2015

MDM & Data Governance Summit Canada MDM & Data Governance Summit Canada The Carlu – Toronto ▪ July 2015The Carlu – Toronto ▪ July 2015

MDM & Data Governance Summit Asia-Pacific MDM & Data Governance Summit Asia-Pacific Doltone House, Darling Island Wharf – Sydney ▪ July 28-30, 2015Doltone House, Darling Island Wharf – Sydney ▪ July 28-30, 2015

MDM & Data Governance Summit ShanghaiMDM & Data Governance Summit ShanghaiShanghai Int’l Convention Ctr ▪ Fall 2015


About the MDM Institute Founded in 2004 to focus on

MDM business drivers & technology challenges

MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects

MDM Business Council™ website access & email support to 35,000+ members

MDM Road Map & Milestones™ annual strategic planning assumptions

MDM Alert™ newsletter MDM Market Pulse™

monthly surveys MDM Fast Track™ one-day

public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas

MDM & DATA GOVERNANCE SUMMIT™ annual conferences in London, Madrid, NYC, San Francisco, Singapore, Sydney, Tokyo & Toronto

“Independent, Authoritative, & Relevant”

About Aaron Zornes Most quoted industry analyst authority on topics of MDM, RDM & Data Governance

Founder & Chief Research Officer of the MDM Institute Conference chair for Information Mgmt’s MDM & Data Governance Summit conferences

Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona

MDM Institute Advisory Council Advisor agrees to provide Institute’s

consultants with advice & insight regarding the use of MDM software & related business processes at Advisor’s convenience

Advisor agrees to participate in at least one fifteen (15) minute survey teleconference call every sixty (60) days

Optionally, Advisor may respond to the bi-monthly survey request via email or Internet-based survey fulfillment

Results of such MDM market research surveys shall be aggregated by the Institute & made available to all Advisory Council members

In no case, shall any Advisor-specific survey information be made available to other parties unless Advisor has specifically agreed to the release of such information in writing150 organizations who receive unlimited MDM advice to key

individuals, e.g. CTOs, CIOs, & MDM project leads

Representative Members• 3M• Bell Canada• Caterpillar• Cisco Systems• Citizens Communications• Doctors Without Borders• Educational Testing Services• GE Healthcare• Honeywell• Information Handling Services• Intuit• JC Penney• McKesson• Medtronic• Microsoft• Motorola• National Australia Bank• Nationwide Insurance• Norwegian Cruise Lines• Novartis• Polycom• Roche Labs • Rogers Communications• Scholastic• SunTrust• Sutter Health• Visa• Westpac• Weyerhaeuser


Authoritative

RelevantIndependent

Aaron ZornesFounder & Chief Research

Officer www.the-MDM-Institute.com

[email protected]/in/aaronzornes

+1 650.743.2278 @azornes


mailto:[email protected]

http://www.linkedin.com/in/aaronzornes

http://twitter.com/azornes

Zornes keynote #1 mastering the fundamentals 'master data governance' to unify ... - aaron zornes...

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Transcript of Zornes keynote #1 mastering the fundamentals 'master data governance' to unify ... - aaron zornes...