OCTOBER 11-13, 2012 ST. PETERSBURG, RUSSIA

XXI INTERNATIONAL SPECIALIZED EXHIBITION

History of the exhibition

● the history of the development of the Russian pet industry inseparably associated with «ZOOSPHERE»

● within 20 years «ZOOSPHERE» has greatly contributed into the development of the Russian pet industry and has become the primary meeting platform for thousands of specialists

● now «ZOOSPHERE» is the largest Pet Show in Russia and its 20th edition signalizes a new qualitative step to the future

● «ZOOSPHERE» has helped many Russian and foreign companies to promote their brands and occupy the leading positions on the market

«Zoosphere»

EXHIBITION

CONFERENCE

ZOOSHOW

● business meetings ● social programs

● lectures ● seminars ● round-table discussion ● workshops

● competitions ● trainings ● contests ● special programs

«Zoosphere»

FESTIVAL OF PET-RESTAURANTS

GALLERY OF NEW ARRIVALS

GROOMING MASTER CLASSES

● presentation of pet food ● competition for the «best menu» for pets

● presentation of pet food ● competition for the «best menu» for pets

● competitions ● cosmetics seminars ● master classes

«Zoosphere»

AQUARIUM DESIGN COMPETITION.

TROPICAL HABITATS

COMPETITION TERRARIUM DESIGN

● aquarium design competition

● 10 nominations

● aquarium design competition ● 10 nominations

Exhibition sections

products for dogs: fodders, treatment means, hygienic goods, accessories, garments, toys

products for cats: fodders, hygienic goods, accessories, toys

aquariums: decorative fish, aquariums, lighting, compressors and other equipment,

water plants, feeds

terrariums: terrariums, accessories, feeds

products for fancy birds: cages, aviaries, birdhouses, feeds, accessories, toys

products for rodents: houses, cages, feeds, hygienic goods, accessories

products for exotic pets

Exhibition sections

veterinary products

services: grooming, hostels, etc.

insurance

training / schools

professional associations and unions

charity funds and organizations, pet shelters, pet fans’ clubs

accessories for garden pets

educational institutions

literature: publishing houses, books, reference books

Signs of approvement

Russian Union

of Exhibitions and Fairs UFI, the Global Association

of the Exhibition industry

Chamber of Commerce and Industry of the Russian Federation

Government of St.Petersburg Ministry of Agriculture of Russian Federation

Government of the Leningrad region

Official support

Partners

+

+

China International Pet Show

Northwest Veterinary Association

KOPET 2012, Korea Pet Expo

For Pets PVA, ExpoPraha

Pet Expo Romania

Pet Industry Association

PETS International

IIPTF India International Pet Trade Fair

Zoomark International 2012

ZOOVETEXPO

Aquarama, Singapore

Japan Pet Fair

Exhibitors

«ZOOSPHERE» 2011: - more than 250 exhibitors from 14 countries - over 20 000 visitors - total exhibition space 20 000 m²

1,0%

1,1%

2,2%

3,0%

10,0%

24,0%

30,0% 34,0%

35,0%

38,0%

50,0%

52,0%

State structures

Associations and educational institutions

Other

Publishing and Printing

Supplies for the animals in the garden

Terrariums

Veterinary medicine

Aquaria

Products for birds

Products for small animals and rodents

Cat supplies

Dog supplies

Trade characteristic of exhibitors (from the total number of respondents)

Exhibitors

71%

73%

75%

76%

80%

81%

83%

83%

84%

88%

Formation of the product range or correction

Selling their products at the exhibition

Obtaining data on customer preferences

Definition of enterprise competitiveness

Market / identification of demand

Improving the company image

Stimulating sales

Exchange of experiences, cooperation

Search for wholesale customers

Demonstration of new products

Goals of participants (from the total number of respondents)

Visitors

1,0%

1,0%

2,0%

2,0%

2,0%

5,0%

14,0%

15,0%

25,0%

44,0%

Publishing

Media

Research Company

Educational Institution

Autority of state. Management

Community organizations, unions, clubs

Service

Manufacturer

Wholesale Trading Company

Retailers

Characteristic of visitors by the type of the company

- «ZOOSPHERE» is aimed at all decision makers on the Russian market, from retail networks to independent dealers

Visitors profile

35%

21%

20%

8%

2%

14%

Top management Middle management

Skilled worker Sole trader

Student Others

Visitor’s characteristic of «Zoosphere 2011»

Services

TRAVEL SERVICES TECHNICAL SUPPORT MANAGEMENT

● Participant and visitor registration

● Technical support

● Temporary staff (promoters, interpreters, etc.)

● Logistics

● Customs services

● Catering

● Restaurants

● Security

● VIP services

● Transfer services

● Parking

● Travel services

● Hotel accommodation

● Visa support

● Transfer and transport services

● VIP services

● Social program

● Airplane and/or train tickets

● Booking services

● Guide provision services

● Receptions

● Contracting and sub-contracting

● Technical examination

● Wi-Fi

● Audio, video,

● TV equipment and computers

● Telecommunication services

● Electrical, water-supply, sewerage system

● Billboards, panels and flags

● Transportation

● Storage

Communication tools

Website

Newsletters

Match making

Catalogues

Visitor’s guide

Direct mailing

Call center

Mass-media

Welcome to St. Petersburg, Russia

Founded by Peter the Great in 1703 to be his "window on Europe", St. Petersburg combines its fascinating Russian heritage with a distinctly European outlook. Considered the cultural heart of modern day Russia, St. Petersburg is rapidly regaining its reputation as one of the Great Cities of Europe. It is also world-known as a large-scale economic center possessing substantial financial, industrial, research and investment resources. All these make St. Petersburg one of the leaders in the Russian exhibition industry. And JSC “Lenexpo” has always been and remains the major exhibition venue of the city. Many outstanding monuments are situated here, and among the most-known are: the St. Isaac's Cathedral, the Kazan's Cathedral, the Peter and Paul's Fortress, the Admiralty, the Hermitage, the Smolny Cathedral, etc.

WELCOME TO «ZOOSPHERE» OCTOBER 11-13, 2012

Organizing committee: 142 A, Sedova-str., Saint-Petersburg, Russia, 192174 Tel.: +7 (812) 240 40 40 ext. 257, 258, 230 Mobile: +7 (921) 334 08 54 zoosphere@lenexpo.ru www.expoforum.ru www.zoosphere.expoforum.ru