Zag- Borders (Class Presentation)
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Transcript of Zag- Borders (Class Presentation)
Zag
The
Who Are We?
499 stores worldwide
We sell…
Why?
for you
all of you
diverse you
How?
We listen to what you want
HawaiianMusic
We listen to what you want
Local TV shows
We listen to what you want
Local authors
We listen to what you want
The Brand Gap
We listen to what you want
The Brand Gap
TheCulture Code
We want to be a headquarters
Are you not entertained?
Authenticity Mental Fitness
Nostalgia Self-service
Online Shopping
Our Enemy…
Why are we not #1?
poor execution
red ocean
How do we become #1? How do we get better?
Listen to community and customers
Stock shelves with local products
More in-store activities, like performances
Author signings
Employee interaction is crucial
Help community
CustomerSatisfaction
ThankYou
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