Z34 Rotary Public Relations Grans 06-05-12
-
Upload
carlos-h-giraldo -
Category
Education
-
view
211 -
download
0
description
Transcript of Z34 Rotary Public Relations Grans 06-05-12
A Guide for Successful PR A Guide for Successful PR GrantsGrants
Cynthia Palmer-Kenzer
PR Grant Specialist – Rotary International
PR GRANTS• Support RI Strategic Plan to Enhance Public Image and
awareness• Increases membership inquiries• Increases donations• Recruits volunteers• Builds pride in Rotary membership
Logistics
• Tells Rotary’s story• Part of a comprehensive
PR Plan• US$15,000 with 1/3 match• Single or multi-district or
both• Multi-year option
2012 RC/RPIC Institute | 3
2012 RC/RPIC Institute | 4
Think long-rangeThink long-range
Plan Ahead
Set Goals
2012 RC/RPIC Institute | 5
2012 RC/RPIC Institute | 6
Determine who you wish to reach. Rotary’s target audience is professionals between 35 – 55 years.
2012 RC/RPIC Institute | 7
Increase your buying power
Increase your reach Give a consistent
message
2012 RC/RPIC Institute | 8
PR Grants are part of a marketing plan.•Does their website face outward?•What is the media mix?•How is the district following up on leads?
“This Close” EPN ads
Tell your story…
Use Humanity in motion to tell Rotary’s story
Thank you