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Z-Best Coffee Company

A Public Relations Plan

James Coston . Ashanya Indralingam . Brian

Jarvis .

Cassandra Novy . Joe Sparks

Z-Best Background

• Started in 1995 with $5000 loan, a popcorn popper, and a few bags of beans

• Today, a custom roaster producing up to 100 lbs. an hour

• Owner Zakir Twaddle delivers coffee on a weekly basis to area businesses– Clover’s Natural Market– Hy-Vee– Uprise Bakery

• Business reached its peak several years ago, had a downturn because of recession, but is now improving

Company Background

Objectives

• Promote brand awareness

• Build online presence

Objectives

• Booth at Farmer’s Market

• Taste testing, e-mail newsletters

• Co-host events at local venues

Brand Awareness

Get a FREE cup of Z-Best coffee, with any purchase from Uprise

Bakery!

Sample Tactic

• Hire intern – Assist in revamping and maintaining website– Enact two-way communication on social media sites

• Use online communication strategies to drive traffic to website

• Utilize social media marketing sites

Build Online Presence

• Host events in the community

• Build and maintain an online presence

• Promote Z-Best as organic and locally roasted

• Once people try it, the coffee sells itself

Recommendations

“Why settle for the rest

when you can have Z-Best?”

- Zakir Twaddle