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SuperSwyper activity was executed in SEBN (Samsung Netherlands) subsidiary to

boost awareness of Swype feature on Galaxy S via various social media platforms

□ Date : 1st August – 22nd September

□ Venue : Various locations of Netherlands

□ Event objective :

To promote Galaxy S via unique Swype function

□ How they did?

- 30 young SuperSwypers (Galaxy S promoters) went to the major events and festivals in Netherlands

- During events, SuperSwypers did live reports using Twitter, Facebook, Youtube, Microsite,

Foursquare and Google maps to promote and educate Swype

- SuperSwypers also interacted with people attending event to introduce Swype function

- Instant response from followers, fans from various SuperSwypers social media sites

- Direct interaction with potential consumers18 / 25

□ The SuperSwyperes went to 160 events in Netherlands

□ During the events the SuperSwypers reached around 620,000 people

□ The SuperSwypers gave a Swype demo to around 4,800 people

□ Over 6,500 tweets were posted by the SuperSwypers

□ As many as 532,000 views per video on SuperSwypers events

□ Via Twitter SEBN reached 270,000 twitter users

[Youtube]

Outcome of eventOutcome of event

[Microsite][Facebook]

[Twitter]

[Direct Interaction with consumers]

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