C21 Super Bowl PR and SM Summary

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Super Bowl Public Relations/Social Media Wrap-up

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Transcript of C21 Super Bowl PR and SM Summary

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Super Bowl

Public Relations/Social Media Wrap-up

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By the Numbers

Total Media Impressions: 680,918,984

Total Facebook Engagement: 33 posts 2,377 likes

246 comments1,588 shares

Total Twitter Engagement: 257 tweets#C21SuperBowl Usage: 655 tweets

Total Blog Posts: 17 Total Shares: 2,677

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Media Coverage

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Mass Media

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Industry Trades

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Marketing Trades

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Social Media/Interactive

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Survey

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The Big Game is in the House

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Social Version for Mashable

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Media Coverage

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Social Media

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Promoting the Super Bowl

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Promoting the Super Bowl

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Promoting the Super Bowl

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Fan Reaction

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Promoting the Super Bowl

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Promoting the Super Bowl

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Fan Reaction

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Fan Reaction

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Fan Reaction

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Fan Reaction

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Promoting the Super Bowl

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Promoting the Super Bowl

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Promoting the Super Bowl

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Promoting the Super Bowl

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Fan Reaction

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Fan Reaction