Messageboards, Online Classifieds, and multimedia

Social Media Education Series

Part 2

Follow the conversationTWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSIS

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Hashtag #YPNGSM

Recap

Recap

OBJECTIVES

Explain forums

Get more from online classifieds

Unlock the power of multimedia

Do It yourselfer

Trial and error

You Do it

Capture all 3

What is a forum?

What is a forum…really?

  Forums are where

people go to have discussion, talk trash and most importantly ask for help.

Forums vs.

social networks

Lets Compare

YOU200To

300

1 link

Lets compare

YOU40,00

0To

100,000

Limitlesslinks

Forums are relevant

Why use Forums?

BE THE SOURCE

  To answer questions

and be a reliable source of helpful info.

ENGAGE PEOPLE

LISTEN

TEACH

SHARE

LEARN

CAPTURE SEO

DESPITE THE REVOLUTION SOCIAL SEO IS STILL KING

How to capture SEO

Build Inbound Links

Click settings or profile

Find edit or create signature

Edit signature window

TYPE TEXT

Highlight TEXT

Select insert link

Enter your website address

Preview

Every page is a link

Choosing the right forums

Join a real estate forum

Every hobby has a forum

Local forums

Questions?

DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com

Who Is Wolkia?

Tina Merrit Long and Foster

Trainer Founder of Wolkia

(Real Estate Technology and Media Education)

Trump University Adviser and Blogger

NAR Realtor Technology Spotlight Award Winner

By: Tina MerrittWolkia.com

Online Classified Advertising and Syndication

All of Tina’s Presentations Can Be Found at:

http://www.slideshare.net/tinainvirginia

What is Syndication?Syndication is when information you enter

on one website is then sent out to multiple other websites.

Example: Enter a listing in Listhub and it is sent to Trulia, Zillow, Realtor.com, Oodle, etc. etc. etc.

Places to Add Listings Where They Can Be Syndicated:

Brokerage websiteVflyer.comPropertypreviews.comPostlets.comRealbird.comHotpads.comPersonal Website Solution (such as

Point2Agent)Iwantanoffer.comAnd many, many more!

Online Advertising = Google Juice = Exposure!

What do online flyers offer?Interactive user experienceVideo imbeddingMultiple linksClick-to-chat, click to callMappingSingle property websites – cloud hostingSharing, bookmarkingVirtual tours, slideshowsOpportunity to imbed on other sites

Realbird.com Example

Online Classified Manual Posting

Craigslist

Backpage

Kijiji

Bookmarking Your Listings

A Few Tips…

Advertise listings first – they’re your productEvery agent should have at least 10 listings they are

actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs).

Other things to advertise: relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc.

Advertising “Free CMA” is so 1980’s – be more creative!

Must offer something of VALUE!Google yourself and your listings – use Google Alerts

And More Tips…

Do NOT “scream out” your listings!Posting listings or other “advertising”

on your Facebook PROFILE is a violation of Facebook’s TOS. Only use your Facebook PAGE for advertising.

If you are not going to engage with the community, don’t bother using social networking sites.

Advertise what sets YOU apart from other agents: “All of my listings feature text-to-flyer” and explain why that benefits the consumer.

Consistency in communication! Text to text, etc.

Email Marketing

Be careful! Do NOT spam!Allow for opt-in/opt-outDon’t use too much htmlOffer something of value – perhaps partner

with a local merchant to offer a discount?Don’t make it all about real estate –

hyperlocal is betterYou have 2-5 seconds to catch their attentionDon’t forget your signature!

Twitter: @wolkia

Facebook.com/realestatetechnology

Web: wolkia.com

Email: tina@wolkia.com

Phone: 757-287-6338

Who is bzibee

Alison Creamer ReMax First Top

Producer Founder of BziBee

Media Raw Video Tour

Pioneer Strategic Branding

Expert in Real Estate

Co-Founder of New Media Mommies

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Real Estate Video 101Alison Creamer

QuickTime™ and aH.264 decompressor

are needed to see this picture.

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Introduction

• Why Video • Learn tips and trick to creating Real Estate

Video • What do I do now that I have the video?

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Tools

• What kind of camera can I use ?• What’s the best software ?• What is the cost ?• How long does it take ?

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Video Camera options

• 1. Flip• 2. Phone• 3. Point and shoot camera with video• 4. Hi def personal camera• 5. Hire a Videographer

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Software

• Many cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product.

• You can use windows movie maker • Flip cameras come with editing software

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Where to host my video

• 1.Youtube • 2.Wellcomemat• 3.Company websites• 4.Personal sites• 5.Vimeo• 6.Viddler• 7.Flicker• 8.My space

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Getting ready to film

1. Turn on all the lights in the house 2. Walk thru open all the doors you can 3. Make sure the home is staged and ready 4. Check sinks and toilets for distractions5. Look for odd spots to avoid in the home6. Check for great feature areas

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How to film• Move slowly. You can always speed the film up to

get your scene from one area to another in the finial product.

• Do not pan the camera back and forth to fast.• When coming out of a room back up don’t turn

around and walk out.• Hold the camera at chest or waist height. The

angle is a bit different for perspective.• Don’t not focus on windows or the rest of the

room will be dark.• MOVE SLOW !!!!! Best tip I can give you !

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Filmed, cut, uploaded now what ?Once I have my video done I add the link to every thing I can.

Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer.

Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.

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Hand Held Example

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Taken with an Iphone

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Client Video’s

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are needed to see this picture.

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Other examples

• 709 Mt Holly Muse

• Client promotion

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Summary

• Video is coming to Real Estate. West coast agents are seeing this as the replacement of panoramic photos.

• Just try it . The worst that can happen is you delete it and hire someone to help you.

• Video allows you to convey more about the the product than any other form of advertisement.

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Where to Get More Information

• AlisonCreamer@gmail.com• 757-652-8880• I will gladly work with you on creating your

own personal video tours and photos if needed