YPN May 2014 - Generational Insights.ppt
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From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca Copyright 2013 Are You Saying What THEY Think? Vets Boomers Gen X Gen Y ADVERSITY WW II and the Great Depression Post WWII Prosperity Divorce Layoffs Economy 911 Scandal ATTITUDE The Greatest GeneraIon The Good Life We Can Save the World Where did the resources go? TECHNOLOGY Digital Immigrants Digital Immigrants One more change to adapt to Digital NaIves LIKES Respect Responsibility Freedom Flexibility DISLIKES Waste Technology Laziness Aging Red Tape Hype Anything slow NegaIvity
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Transcript of YPN May 2014 - Generational Insights.ppt
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright 2013
Are You Saying What THEY Think? Vets Boomers Gen X Gen Y
ADVERSITY WW II and the Great Depression
Post WWII Prosperity
Divorce Layoffs
Economy 9-‐11 Scandal
ATTITUDE The Greatest GeneraIon
The Good Life We Can Save the World
Where did the resources go?
TECHNOLOGY Digital Immigrants
Digital Immigrants
One more change to adapt to
Digital NaIves
LIKES Respect Responsibility Freedom Flexibility
DISLIKES Waste Technology
Laziness Aging
Red Tape Hype
Anything slow NegaIvity
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Copyright 2013
Are You Saying What THEY Think? Vets Boomers Gen X Gen Y
CORE VALUES Respect Conformity Discipline
OpImism Involvement Success
SkepIcism Fun Informality
Reinforcement Confidence Social
PHILOSPHY Loyalty Workaholics Self-‐reliance Possibility
ACTIVISM Donate Fight for a cause
IdenIfy the cause of the issues
Change the world
CHANGE Slow Necessary Deal, Adapt, Move on
You took FB away??
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Vets: The Stoics
Copyright 2013
VETS 1922-‐1945
• Private, silent, no sharing of inner thoughts
• Pay your dues, respect authority • Integrity matters: you can trust my
word • Formality matters: thank you’s, dress,
organizational and family structures • Don’t part with stuff or memories
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
The Boomers: The Good Life
Copyright 2013
BOOMERS 1946-‐1964
• Prosperity and entrepreneurialism • Workaholics: success is important • Body language and outward status • Teamwork: less command and
control style of the Vets • Mavericks: ‘challenge the system’ • Inclusion through understood
performance standards
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen X: Many Firsts
Copyright 2013
GEN X 1965-‐1980
• Divorce, layoffs, caution • Parents struggled with work-life
balance • Latch-key kids and high responsibility • Impatient • Creative and entrepreneurial • Involved with their kids’ lives • Highly relational
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
Gen-Y: Can Do Anything
Copyright 2013
GEN Y 1981-‐2000
• Autonomy • Positive feedback and reinforcement • Diversity • Technology is lifestyle • Greatest need: frequent, positive
feedback in real time • Want to be spoken to as peer
From those clever folks at pearlstreet.ca. With thanks to those even smarter people at wisenow.ca
THANK YOU
Curt Hammond | Chief Listening Officer @PearlStreetInc | [email protected] | 519.580.9725 Find this presentation and other goodies at slideshare.net/TeamPearlStreet
