Youtube empreendedores
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22-Oct-2014 -
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Transcript of Youtube empreendedores
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Youtube para
Empreendedores
Por Vasco Marques - www.youtubevideomarketing.pt
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layar
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Qual o poder do Youtube?
Vasco Marques - www.youtubevideomarketing.pt
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Youtube stats
• 1000 Milhões utilizadores únicos mensais
• 6000 milhões de horas vistas mensais: quase 1 hora por pessoa na Terra, +50% que ano anter.
• 100 horas de vídeo são enviadas / minuto
• 70% do tráfego fora EUA
• 56 paises e 61 idiomas
• Mobile: 25%, + 1000 milhões visua. /dia
Vasco Marques - www.youtubevideomarketing.pt
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Curiosidades Youtube
• Existem 317 canais + 1 milhão subscritores
• Dove 163 milhões visua. Campanha
• Aumentar vendas 1% a 3% sem custos adicionais
• Horas mais vistas: 10-11h e das 19h às 23h
• Mais visto mobile: US, UK, Autralia, Japan, Korea
• Youtube supera maior canal TV (USA) 18-34 anos
Fonte: Google Think Insights
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
http://youtu.be/ABups4euCW4 163 milhões
http://www.google.com/think/case-studies/dove-real-beauty-sketches.html
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Vasco Marques - www.youtubevideomarketing.pt
Canal com mais subscritores
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Vasco Marques - www.youtubevideomarketing.pt
Marca com mais subscritores
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Canal YT www.vascomarques.net/youtube • Julho 2009 • 634 vídeos (públicos e privados) • 530 mil visualizações • 1500 subscritores (top PT) • 1265 Gostaram de vídeos • 466 comentários • 267 partilhas • 527 favoritos • 11.500 horas vistas • Duração média 2:36 minutos • Objetivos: diversificar canais, aumentar 10X em 1 ano.
Vasco Marques - www.youtubevideomarketing.pt
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Principais origens de tráfego
• Pesquisa Youtube: 34%
• Vídeo sugerido Youtube: 23%
• Website externo: 12%
• Pesquisa Google: 11%.
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Personalizar Canal
• Capa (Mobile, PC, TV, Consola)
• Ícone / miniatura
• Trailer inicial+boa descrição
• Listas de reprodução (até 10)
• Canais em destaque
• Links e redes sociais
• Canais pagos (em breve)
• Sobre.
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
Criar vários canais se for necessário segmentar
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Vasco Marques - www.youtubevideomarketing.pt
Desbloqueou funcionalidades
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
http://youtu.be/1KduwP0wv2w
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Ideias Youtube Empreendedores?
Vasco Marques - www.youtubevideomarketing.pt
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Ideias Youtube empreendedores
• Marketing Pessoal: CV, eventos, conhecimento
• Tema: partilhe o que sabe, focar num tema
• Empresa: produtos, serviços, apres., eventos
• Storytelling: micro série animada
• Youtube Live Events: transmissões
• Hangouts: convide especialistas
• Vídeos interativos: link p outras possibilidades
• Testar ideias: analisar YTAnalitcs.
Vasco Marques - www.youtubevideomarketing.pt
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Hangouts
• Convide especialistas
• Temas interessantes
• Formações internas
• 10 pessoas em direto, quem assiste pode colocar questões
• Aumentar fãs, com fan-gate.
Vasco Marques - www.youtubevideomarketing.pt
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1ª Temporada Hangouts
http://vascomarques.net/vm/marketing-digital/hangouts-em-direto-de-marketing-digital.html
Vasco Marques - www.youtubevideomarketing.pt
Origem a evento online com mini-site, cartaz e outro material promocional Partilha de conhecimento grátis e livre para todos
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Hangout cenário virtual
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Youtube.com/editor
Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques - www.youtubevideomarketing.pt
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Trailer
https://www.youtube.com/watch?v=_LcIT-CKOrg
Vasco Marques - www.youtubevideomarketing.pt
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http://www.youtube.com/user/sortedfood
Vasco Marques - www.youtubevideomarketing.pt
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Realidade aumentada
Vasco Marques - www.youtubevideomarketing.pt
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https://www.youtube.com/watch?v=J3j2R-NNhyQ
Vasco Marques - www.youtubevideomarketing.pt
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https://www.facebook.com/groups/producao.video.youtube
https://www.facebook.com/groups/google.business/
Vasco Marques - www.youtubevideomarketing.pt
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Contactos
• Youtube Partner
• Empresa: www.w2b.pt
• Site pessoal www.vascomarques.net
• FB: www.facebook.com/vascomarques.net
• Canal YT www.vascomarques.net/youtube
• www.youtubevideomarketing.pt
Vasco Marques - www.youtubevideomarketing.pt