Youth enterpreneurship
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Youth EntrepreneurshipYouth Entrepreneurshipfrom the Concept
t d th S tti towards the Setting up
of an enterprisef p
Emmanuel Labithianakis Lefkada, November 14, 2012Lefkada, November 14, 2012
1
Introducing…An entrepreneur is an An entrepreneur is an enterprising individual who builds capital through risk and/or capital through risk and/or initiative
WIKIPEDIA
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What does it take?
•Passionif you can’t sleep at night because you’re if you can t sleep at night, because you re thinking of your business’ success, go for it!
•IdeaIdeawhat? how? when? to whom?
•Differentiation•DifferentiationUnique Selling Proposition, Customer ExperienceExperience
•Organization & CalculationSWOT analysis, Management, Profit & Loss, SWOT analysis, Management, Profit & Loss, Budget
3Emmanuel Labithianakis - Lefkada, November 14, 2012
PassionPassion
Be inspired
Be careful Be careful and methodical
Invest on yourKnowledge/skills/experience
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Improve your deficiencies
Emmanuel Labithianakis - Lefkada, November 14, 2012
Idea?Idea?
•Don’t look for something new to the worldeverything has already been discovered/inventedeverything has already been discovered/invented
•Find your own “blue ocean”ytoo many sharks in “red oceans”, competing for the same fishp g
5Emmanuel Labithianakis - Lefkada, November 14, 2012
Idea?Idea?
Red ocean Blue oceanThe market is
saturatedThere is unexploited
demand
Red ocean Blue ocean
saturated
Cost orientation or differentiation
demand
Both cost orientation or differentiationdifferentiation
Acting according to
or differentiation
Acting independentlyg gthe environment
Competitive
Acting independently
iCompetitive advantage
M k t ti
Innovation
M k t ti Market competing strategy
Market creating strategy
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Too many ideas Which one?Too many ideas. Which one?
Idea Generation
Idea Screening
Business Analysis
DevelopmentDevelopment
Test Marketing
Commercialization
N P d t
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New Product
Emmanuel Labithianakis - Lefkada, November 14, 2012
Differentiation
•Not bad to imitate•Not bad to imitatejust do it better, cheaper, faster
•Create your own unique offeringa Unique Selling Proposition, something that offers customers a new a Unique Selling Proposition, something that offers customers a new experience
http://www.anticafebabochki.ru/http://www.littlegreekpie.com/ http://lukumas.com/
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Degree of differentiationg
Market 1 Market 2 Market 3Market 1 Market 2 Market 3
Product 1Mass marketing
S d llProduct 2
Same product to all consumersProduct 2
Product 3
Market 1 Market 2 Market 3
Product 1 Segment MarketingDifferent products to more
segmentsProduct 2
Product 3
Market 1 Market 2 Market 3
Product 1Product 1Niche Marketing
One product to one segmentProduct 2
Product 3
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Product 3
Emmanuel Labithianakis - Lefkada, November 14, 2012
Organization & Calculationg
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Organization & Calculationg
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Organization & Calculationg
Strategy is doing either different things from your competitors, or doing the same things differently Michael Eugene Porter, University Professor at Harvard Business School.
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Organization & Calculationg
Organizingg g
LeadingPlanning
Controlling
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Organization & Calculationg
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Organization & Calculationg
1. IntrductionContentsExecutive Summary
2 Analytical Description of the Enterprise 2. Analytical Description of the Enterprise OwnershipHistoryDescription of the sectionDescription of the sectionProducts & ServicesPosition of the enterprise in the section
lHuman Capital3. Analytical Description of the Market
Market SegmentationgTarget Market Segment StrategyMarket NeedsMarket tendencyMarket tendencyMarket GrowthSection AnalysisKey players
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Key playersDistribution MethodsMain Competitors
4. Strategy & Implementation Summary4. Strategy & Implementation SummaryProduct StrategyMarketing StrategyDistribution StrategyDistribution StrategySelling Strategy
5. BudgetM i tiMain assumptionsP&L (Costs vs. Revenues 5year forecast)Cash-flow statement Break-even analysis
6. Conclusionwww.disabled.grg
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Organization & Calculationg
3 reasons why start-ups fail1 wrong assessment of capital needs1. wrong assessment of capital needs2. overestimation of self competence3 lack of business plan3. lack of business plan
Where do the money come from?1 personal of family assets1. personal of family assets2. banks ( )3 state of EU subsidization programs 3. state of EU subsidization programs
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Sales
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)p )
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Watch Like Follow
www.disabled.grwww.eleven.bgwww betahaus dewww.betahaus.dewww.euronews.com/programs/generation-ywww.littlegreekpie.com
l kwww.lukumas.comwww.anticafebabochki.ru
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http://www.surveygizmo.com/s3/1083763/My-enterpreneurship-self-assessment
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