"Your Roadmap to B2B Trade Show Success" White Paper Preview
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Transcript of "Your Roadmap to B2B Trade Show Success" White Paper Preview
Your Roadmap to B2B Trade Show SuccessWhite Paper Preview
Picking the right trade show
• Go local
• Go big or go home
• Don’t forget virtual options
Planning for a trade show exhibition
• Create a budget
• Project manager
• Creative partners
• Staffing requirements
• Marketing collateral
Planning for a trade show exhibition
• Less is more
• Booth signage
• Spying on the ‘enemy’
Pre-show marketing outreach
• If you build it they might not come (unless you tell them)
• Emails still rule
• Be social
• Tell the story
• Lead capture
Media outreach• Research
• Media list
• Message design
• Spokesperson training
• Press release
• Timing
• Reporting
Social media strategy• Plan plan plan
• Platforms of choice
• Coordination
• Posting frequency
Keep it going!• Follow up
• Connect
• Share media coverage
Download the white paper• Read the entire white
paper to get the full story on how you can turn your next B2B trade show presence into a success.
• Download our white paper for free at manzercommunications.com/trade-show-white-paper/
© 2017 Manzer Communications
www.manzercommunications.com