Your Resume By Google
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Transcript of Your Resume By Google
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Ruth Ann Barrett and Rose Cassano, RED Direct, April, 2009
12/11/09 1The Whole Brand by R.A.Barrett
PART 1 of 2
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12/11/09 The Whole Brand by R.A.Barrett 2
First, an announcement: we’ve changed our name on April 10, 2009. www.reddigitalmarketing.com
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12/11/09 The Whole Brand by R.A.Barrett 3
Do a Google search on your name.
The first page of your results is your “branding statement” or whole brand.
Your resume by Google.
Does it adequately reflect your skills and experience?
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12/11/09 The Whole Brand by R.A.Barrett 4
The Whole Brand is about building and managing your branding statement as a sole proprietor or as partner of a 2 or 3 member firm.
This presentation addresses one of the four elements of your brand – the individual – part of a program we developed for our clients.
Visit www.thewholebrand.com for more information.
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12/11/09 The Whole Brand by R.A.Barrett 5
I will use my experience building my “resume by Google” as an example throughout this presentation.
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Resume by Google
12/11/09 6The Whole Brand by R.A.Barrett
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CompanyService/ProductCategory
IndividualRED Direct, LLCWebsite: EarthSayers.tvSustainability
Ruth Ann Barrett
:F o u r le v e ls :E x a m p le
Ruth Ann Barrett ©
Th e Wh o leB r a n d
12/11/09 7The Whole Brand by R.A.Barrett
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PersonalProfessional
Individual
12/11/09 8The Whole Brand by R.A.Barrett
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P a g e O n e o f s e a r c h, #4r e s u lt s
Your Websitewww.yourname.com
12/11/09 9The Whole Brand by R.A.Barrett
Professional
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Your Blogwww.industryorprofession.com
12/11/09 10The Whole Brand by R.A.Barrett
www.digitalsavvy.blogspot.com
Professional
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Profiles and ReferencesLinkedInAmazonJigsawSpokeMarketing ProfsOther People’s BlogsPartners-vendorsClientsSpeaking Engagements
12/11/09 11The Whole Brand by R.A.Barrett
Professional
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12/11/09 The Whole Brand by R.A.Barrett 12
The Web is blurring the distinction between the professional and personal.
And our interests may be both professional and personal.
Th e Wh o leB r a n d
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www.sustainabilityadvocate.blogspot.com
12/11/09 13The Whole Brand by R.A.Barrett
Professional and Personal
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12/11/09 14The Whole Brand by R.A.Barrett
Personal and social
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Your Website(s).com
12/11/09 15The Whole Brand by R.A.Barrett
Personal and fun
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www.baldisbeautiful.orgSharon Blynn, Cancer Survivor
12/11/09 16The Whole Brand by R.A.Barrett
Personal and giving
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Personal
Individual
Professional
Personal
Corporate Product/Service Category
Values Stamps by Rose Cassano
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Information contained herein is the property of Ruth Ann Barrett, 415.449.1706.
All artwork is by Rose Cassano and is copyrighted.
Please call for permission to use this information in whole or part. Thank you.
Visit www.thewholebrand.com
2009 ©12/11/09 18The Whole Brand by R.A.Barrett