Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google...
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Transcript of Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google...
![Page 1: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/1.jpg)
Jumpstart your game with Google!
Marc Preusche - Google GermanyKonstantin Dieterle – Google Ireland
![Page 2: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/2.jpg)
Google’s Advertising Landscape
2Google Confidential
![Page 3: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/3.jpg)
Google Display Network
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Performance OpenSimplify
Google Confidential
![Page 4: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/4.jpg)
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Reach is good, reach + targeting is betterReach is good, reach + targeting is better
Google Confidential
![Page 5: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/5.jpg)
5Google Confidential
![Page 6: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/6.jpg)
If YouTube were a country, it would be the 3rd largest in the world.
#1
#2
#3
Source: Based on YouTube monthly unique visitors according to DoubleClick AdPlanner, 4/2011. http://www.google.com/adplanner/static/top1000/
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Google Confidential
![Page 7: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/7.jpg)
YouTube is Social
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Source: Internal.http://www.youtube.com/t/press_statistics
100M+ people take a social action with YouTube every week (likes, shares, comments, etc.)
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorited every day
Google Confidential
![Page 8: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/8.jpg)
At the centre of the video phenomenon
8Google Confidential
![Page 9: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/9.jpg)
The 2010s Will Be the Decade of Mobile
9Google Confidential
![Page 10: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/10.jpg)
The four be’s
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be relevant
be accountable
be found
be engaging
Google Confidential
![Page 11: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/11.jpg)
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Overview of Google’s Targeting Possibilities
Target Audience 4Target Audience 4
Target Audience 1Target Audience 1
Target Audience 2Target Audience 2
Target Audience 3Target Audience 3
Google Confidential
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Overview of Google’s Targeting Possibilities
Automatic GDN optimization
Entertainment Entertainment SeekersSeekers
Core GamerCore Gamer
Casual GamersCasual Gamers
Reach & Low CPCReach & Low CPC
Long-Tail
Interest
Search
Google Confidential
Remarketing
Similar Users
Inferred Demographics
Placements
Contextual
Topics
![Page 13: Jumpstart your game with Google! Marc Preusche - Google Germany Konstantin Dieterle – Google Ireland.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1c5503460f94c32ab4/html5/thumbnails/13.jpg)
Thank You!
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Questions?