Your Reputation as a Business Asset

Trades and Business Development Your Reputation as a Business Asset – A 6 Pack Series of Selective Courses. To stand out in this ever more congested market place, people have become a powerful way of bringing a company story to life. In many cases, the brand of a particular company, and that of its leader, has merged. Augustus Hall Limited (RC. 912580) . www.augustushall.com

http://www.augustushall.com/

Trades and Business Development

www.augustushall.com | Augustus Hall Limited (RC. 912580)

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Table of Contents

Your Reputation as a Business Asset – October 8th, 2015 ............................................................................................................ 4

Why You Must Get Your Delegation Right (1 Day Course – October 13th, 2015) ................................................................ 5

Enhancing a More Effective Correspondence (1 Day Course – October 16th, 2015) ......................................................... 5

Sales Letters with 1st Professional Impression (1 Day Course – October 20th, 2015) ...................................................... 5

Learning the Country called Sales and Selling (1 Day Course – October 23rd, 2015) ....................................................... 5

Running Meetings (1 Day Course – October 27th, 2015) ............................................................................................................... 6

What You'll Learn .............................................................................................................................................................................. 6

Who Will Benefit ................................................................................................................................................................................ 6



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Your Reputation as a Business Asset – October 8th, 2015 – Course Fee N50, 000 per head (Exclusive of VAT)

Understanding the vital role of reputation in building sustainable enterprise. The value of reputation has never been so important. This report examines the role of reputation as a key business driver and the emerging challenges associated with it. To stand out in this ever more congested market place, people have become a powerful way of bringing a company story to life. In many cases, the brand of a particular company, and that of its leader, has merged.

“Everything a CEO (or their employs) says and does is no longer personal; it is attributed to the Company”

In today’s business environment, a company leader is often expected to be the personification of the company; he or she represents what the company is trying to do and the values by which it operates. The consequence is that the reputation of a company is now often inextricably linked to that of its leader. Yet, as with many merry-go-rounds, getting on is a lot easier than getting off. A high public profile may be a valuable asset when results are strong; but it becomes an equivalent liability in times of difficulty. Solid growth is no longer a story; it is only astronomic leaps that even get a look-in these days. Against this backdrop, the claims have become greater, the thinking ever more short term, the headlines more dramatic and the real results more questionable.

“The reputation of a thousand years may be determined by the conduct of one hour”

Indeed, many business leaders are often supported by highly sophisticated corporate communications departments who have the ability to view business reputation in the round. Reputations built over the long term and on firm foundations engender trust. Look at Richard Branson or Bill Clinton. Neither without their detractors, but both have weathered the reputational storm, for now. Business leaders should realise that their personality, record of achievements and way of doing business adds up to a brand. In

the same way as Volvo is readily associated with safety, so in a similar way people have a perception about you. Taking charge of your brand, and managing it effectively, is a vital challenge.

The definition of value in business has changed. Once, accountants could define a company’s worth by totting up the value of real estate, inventorying stock and calculating the depreciation of plant and machinery. Not anymore. As we move ever further into a knowledge economy, a company’s value is increasingly determined by its intangible assets – the strength of its customer relations, the quality of its software and the institutional knowledge of its employees.

Course Theme: Your Reputation as a Business Asset – (A 6 Pack Series of Courses)

Course Date: See Respective Course Date Course Time: 9am - 4pm Course Fee: =N=50,000.00k per course/ per head Course Venue: Augustus Hall Limited, Lagos State, NIGERIA 234.

100% SATISFACTION GUARANTEED! As always, your satisfaction is our #1 priority. If for any reason you're dissatisfied, we'll arrange for you to attend another seminar, choose a different product, or receive a full refund — hassle free!

A Roman general once said that in times of peace, prepare for war, and I think that this message is highly relevant today. The key is to take control; get ready and build your reputation by design rather than allowing it to grow ramblingly by default.



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It is not just celebrity business leaders whose reputation is pivotal to the business. For those that may be less well known, their reputation with their specific stakeholders is no less important in their own business environments. This reliance on powerful personalities is no accident. It is people that count and personalities are the best way to bring out the value of the brand and spark a company into life. People need to see themselves very much like a brand and the challenge of a brand is to positively position itself in the minds of the market.

“The most important thing about how you present your business is how you present yourself”

Why You Must Get Your Delegation Right (1 Day Course – October 13th,

2015) – Course Fee N50, 000 per head (Exclusive of VAT) Delegating Authority Skills, Tasks and the Process of Effective Delegation

Enhancing a More Effective Correspondence (1 Day Course – October

16th, 2015) – Course Fee N50, 000 per head (Exclusive of VAT) The Company's ability to generate professional, error-free correspondence reflects well on your team and on your management skills. Effective written correspondence improves internal and external communication. Effective correspondence involves a message that is (a) conveyed correctly by the sender and (b) clearly understood by the recipient.

Sales Letters with 1st Professional Impression (1 Day Course – October

20th, 2015) – Course Fee N50, 000 per head (Exclusive of VAT) These examples of sales letters help make a professional impression, and begin the sales cycle. Introductory letters certainly help to make appointments and the cold calling process. In many cases they are essential prior to attempting telephone contact with senior people. Introductory letters are particularly helpful for starting the sales cycle with large organisations.

Learning the Country called Sales and Selling (1 Day Course – October

23rd, 2015) – Course Fee N50, 000 per head (Exclusive of VAT) Before learning more about how to do successful sales and selling, it's important first to get a sense of what sales is, so you can more accurately understand the guidelines, tips and tools provided throughout this course. Also, it's useful to understand different viewpoints about sales, especially so you can more accurately understand how your clients talk about sales. There is a general, overall process that successful sales people follow, although there are different perspectives on that process, including names for the various steps along the way. The next major section in this course includes more detailed guidelines, tips and tools for each stage of one perspective on the sales process, or sales pipeline as some people refer to it.



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Running Meetings (1 Day Course – October 27th, 2015) – Course Fee N50, 000 per

head (Exclusive of VAT) Planning and running effective meetings for business, corporate, sales, managing, mediation, strategic planning and team-building; hence, meetings create new ideas and initiatives. Meetings achieve buy-in. Meetings prevent 'not invented here' syndrome. Meetings diffuse conflict in a way that emails and memos cannot. Meetings are effective because the written word only carries 7% of the true meaning and feeling. Meetings are better than telephone conferences because only 38% of the meaning and feeling is carried in the way that things are said. The other 55% of the meaning and feeling is carried in facial expression and non-verbal signals. That's why meetings are so useful.

What You'll Learn

Identifying the essential elements of effective reputation management — and use them to evaluate the policies in place at your organization

Ranking accounts to help you prioritize and determine an effective and appropriate contact strategy

Gathering all information necessary to start building positive relationships with prospects upon first contact

Motivating prospects to buy-in, e.g. large accounts, and big clients by using benefits Addressing client’s' responses and reasons for objection with positive and productive

conversation Remaining calm and cool when a customer knows it all. Negotiating verbal agreements with clients that will keep repeat business and repayment

on track and on schedule And more!

Who Will Benefit

Professionals in frontline roles, customer service, credit, sales and marketing, brand relations, FMCG, portfolio management, relationship management, business development, product relations, and operations, as well as managers, supervisors, vice presidents, and small business owners will gain invaluable information concerning these 6 Pack Series of Selective Courses - “Your Reputation as a Business Asset” for your organization.

For reservations, bookings and enquiries kindly contact us via: [email protected] or

Telephone: +234 (0)1-2170730, +234 (0)8029772849, +234 (0)7025347079

Sign up today, and get great training you can use to swiftly and safely drive and attract good prospects and businesses. In just a 1-Day class, gain the insights you need to get a handle on managing new or already existing clients in your portfolio — and start leveraging on your brand value and ruutation today!

mailto:[email protected]

Your Reputation as a Business Asset

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