Your Facebook Business Page is Worthless
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Your Facebook Business Pageis Worthless
Maura NeillABR, CRS, CDPE, REALTOR®
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“Always have something to sell,but don’t always be selling.”
~ Chris Brogan
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Who Sees YourFacebook Business Page?
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Optimize Your Facebook Profilefor Public Viewing
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Potential Clients WillFind You On Facebook
• Give them something to see• Let them get to know the “public” you• Create trust, authenticity, and credibility• Keep it to the 80/20 rule – put some
personal info out there (but still, only things you feel comfortable sharing publicly)
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What Does Your Profile PhotoSay About You?
• Does it look like you? (in other words, is it current?)
• Is it professional? Or at the least, not UNprofessional?
• Is it friendly? accessible? relatable?• Does it appeal to your target audience?• Is it a photo that you’re okay with
having seen publicly?
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How Personal is Your Profile?
• Not everything you post needs to be private; what can potential clients learn from your public Facebook posts?
Image courtesy of jannoon028 at FreeDigitalPhotos.net
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You Can Go PublicWithout Giving Up Your Privacy
Use the options Facebook gives you to create a Public Profile within your personal profile
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You Can Go PublicWithout Giving Up Your Privacy
• You can also go back and edit past posts to optimize your profile – try going back 1 month or so.
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Julie Beall Put This On Facebook
1,000 pairs of shoes donated…and delivered
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Harvesting Facebookfor Hidden Gems
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Information at Your Fingertips
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Birthdays, Anniversaries…And So Much More
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Letting FacebookDo the Work For You
Make a Facebook list that includes all of your past & current clients; then peruse for:• Find birthdays and anniversaries• Learn hobbies, interests, books, movies,
music• Use what you see on Facebook + what
you already know about them• Share articles, books, points of interest• Result: excuses/reasons to get in touch
From Raziel Ungar ~ Burlingame, CA
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Harvesting Facebook forClient Information
Facebook gathers useful info for you!
Timeline-style page (above); old page style (right)
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Facebook Graph Search
Waitlist for Graph Search:http://facebook.com/about/graphsearch
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Prospect Searches
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New Prospects? Check ‘Em Out!
• Search by name and/or email address• View as much of your prospect’s profile
as they have made public• Send a message via Facebook
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When a New Prospect Comes In
• Search for and view profile• Learn what you can about • Send a message via Facebook
introducing yourself– If you usually email a prospect (i.e., an
Internet lead), why not also send a brief message on Facebook?
• Encourage them to view your profile (not necessarily friend you) – they’ll see your public posts!
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Finding Your Facebook Niche
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Facebook GroupsFind Your Facebook Niche
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Group Success Story
Bobbi Howe’s Saturday Morning Runners
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Where Do You Fit In On Facebook?
• If you enjoy it, you’ll stick with it.• Is there a void to be filled?• Create a group around:– a hobby– an interest– a cause– a charity
Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net
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Getting Face-to-Facewith Facebook
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Video: Face-to-Face Redefined
• How are you already using video?
Image courtesy of Ambro at FreeDigitalPhotos.net
• Where can you use video on Facebook?• How can you make it personal?
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Video Tip
People love videos on Facebook – here’s a quick tip:• Embed your videos into blog posts on
your website• Post the link to that post (with a teaser,
a line or two to make people want to click through) to your profile or business page
• Send your friends/readers/fans to the link on your blog/website instead of to YouTube
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Avoiding the Facebook Faux Pas
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Your Facebook Profile is Not Meant To Be For Business
But don’t take my word for it…ask Zuck:“You will not post unauthorized commerical communication (such as spam) on Facebook… You will not use your personal timeline for your own commercial gain.”
Facebook Terms of Use: www.facebook.com/policies Facebook Pages Terms: www.facebook.com/pages_guidelines.php
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How To Talk Business On Your Facebook Profile
Think 80/20Social is the name of the game
When in doubt, leave business outOkay:• Links to your blog posts• Check-ins at your office
or at a closing• Congratulating a client –
if they’re okay with it
Not Okay• Posting your listings &
open houses• “Are you thinking of
buying a home…” posts• Anything that even
slightly resembles spam
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Link Tips
• Give a teaser, a quote from the post/article – something to encourage the reader to click
• Don’t just post the link & expect it to get traffic/traction
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Social Objects
What do people think of when they think of you?
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Q & A
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Find This Presentation Online
www.mauraneill.com/recharge2013
Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com
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Connect: about.me/MauraNeill