Your Brand Game Plan
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Transcript of Your Brand Game Plan
NEEDThere is Genuine for your product/service
No you will not survive
Make sure there is a (Use marketing to
Solve a problem or a communicate that)
Why should you be in Business?
Build a Unique Brand
How many bad products out there making millions?
Power Marketing can move mediocre products
Research your
competition & industry
and find PAIN
Exploit that PAIN in your
message
#2 Exploit Weaknesses
Industry Weakness: Real Estate – Homes taking too long to sell
Solution:
1. Your Home Sold or We Buy It
2. Buy Back Guarantee!
Domino’s Pizza: Common Pain - Too long to get pizza delivered
Do they make the BEST Pizza? NO
Solution:
30 minutes or it’s FREE!
#2 Exploit Weaknesses
Ex:
#3 Developing a Solid USP
Uncover the benefit
The Greatest Benefit apart from your competition
Think of what would benefit the customer
• What you need to be a profitable business
• Building your brand
• 4 Step Silver Bullet Marketing Plan
What you learnt