Alien controller-

Marketing plan

Briefing

To use game salad to create an iphone

game.

Make an in depth marketing plan for this

game.

What my marketing will include

A review of the market for this product.

Description of the target audience.

The aims of an advertising campaign.

Draft for two possible promotions.

Schedule for the release of the promotions.

Description of how feedback on the campaign will be gained

and the feedback itself.

An explanation of the potential use of two official research

bodies in gaining feedback.

An explanation of the role of the ASA and other official

bodies in influencing the content of adverts.

My aims

To draw in new customers and get the

word around about my game.

Bring kids together through my game.

Create a trend between kids through,

merchandise Ie- Stickers, toys and T-

shirts.

Product

I’m promoting my game ‘Alien controller’

A child friendly platform style game.

Price

The game will be 99p on the app store,

as its aimed at kids and also as it’s a

new upcoming release.

Place

The game will be sold on the Apple app store.

Its function is an iphone or android interface rather

than a PC or games console.

There will also be a ‘beta’ or ‘demo’ version

available on the game salad arcade.

Game event calendar

PAX and E3 seem to be the

most applicable events for my

games release.

From this i think the best time to

get the word out about my game

would be early april before pax.

The best way to do this would

be either have distributors giving

out leaflets, t-shirts or stickers.

And then get the tv and online

adds out.

Target audience

Rating for my game

My game fits into the 9+ rating-

To get to the treasure you have to run

through walls, parents could object to

this as stealing isn’t an idea to give kids

and running at walls isn't the best idea

either. As the idea of being controlled

by an alien could be intimidating.

Given the rating, style and difficulty

level of my game, it would be aimed

and most played by 9-12 year olds.

The merchandise would also appeal to

a younger audience but some might

appeal to a slightly older group.

E.g. The T-shirts. As the t shirts are of a

graphic and si-fi inspiration.

Direct advertising

I started by deciding how to get the

audience to know about the game and

to get hooked. Advertising through a

kids TV channel would be the best idea.

I researched it and found, tuner media

innovations.

Where to advertise?

Where they advertise

I think the best channel to

advertise on would be

cartoon network, down to my

target audience.

About cartoon network

What they do

Any of these would

work to advertise my

game but i think

airtime and online

would be best.

Online advertising An image-based popular form of website

advertising.

Bus advertising Given busses are every where and are

seen by everyone i figured this would

be a good place to advertise.

Indirect advertising

Ideas-I thought of various ideas in which i could

advertise my game-

Talk to a podcast or review company

/radio station to review my game.

Publicity stunt- Tentacle in the street

and stickers stuck around to finalise the

ad.

Feedback on ideas-

I got feedback on my ideas and found

the publicity stunt too be the stronger

idea.

IdeasFrom the feedback i researched the idea to

see how realistic this would be and how much

a tentacle would be.

I thought the price was good

and realistic. I think too back

this up i’d stick stickers in the

surrounding area with a qr

code on for the game.

Promotion

How to promote?

To promote my game i could-

Do a competition or t-shirt giveaway to

get people talking about my game and

too familiarise them with the logo.

I think sticking stickers around would be

good as if people saw them multiple

times they be curious as to what it is

and also have someone distributing

leaflets and stickers in the street and

too people . I’ll put a qr code on there or

redeem code (alien50) for 50% off the

game and the QR code will take you to

where you need to enter it.

This will be used for my stickers and

leaflets as if there the same it would be

more familiar too the customer.

This is my promotion products in action.

Evaluation

Overall my marketing plan went well

and after peer & teacher feedback there

were only a few things that need and

were worth adding/changing so i’m

happy. But next time or if i had another

chance i would us my time better and

just work harder as i felt with more work

i could have added and thought about it

more.