Your Annual Marketing Department Toolkit
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Transcript of Your Annual Marketing Department Toolkit
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"Finally! Here's Everything You'll
Want To Grow Your Business Easier,
Faster and SMARTER -- No More
Wondering What To Do, or How To Do It! Get Ready To Watch Your Revenues Soar!
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The 54 Different Marketing Tasks You Need to Do Every Year
Send Out OVERSIZED Postcard – 12 months
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Send Out Nuggets Postcard – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
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Send Out E-Mail Newsletter – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
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Send Out Referral Email to NEW customers – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year
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Send Out Lost Customer Reactivation Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
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Send Out Themed Cash Flow Surge Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year
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Are You Interested In Saving Time and
Money And An Endless Flow Of
Leads All 12 Months a Year?
The 54 Different Marketing Tasks You Need to Do Every Year
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Your Ultimate Magnetic Offer Generator
The 54 Different Marketing Tasks You Need to Do Every Year
Adjective, Key Problem,
Noun, Big WIN
Do You Want IRRESISTIBLE
OFFERS?
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The 54 Different Marketing Tasks You Need to Do Every Year
Everything Starts With Capturing Their Attention and Getting Them To Raise Their Hand As Interested -- What Do You Have If You Don't Get Their Contact Information?
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The 54 Different Marketing Tasks You Need to Do Every Year
Nothing, Nada, Zippo, Zilch, Diddly Squat
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Massive Response Marketing Lead
Generations & Lead Magnets
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$51K-Home-Page-Website Transformation
Massive Response Marketing Lead Generations & Lead Magnets
Your web site is your ambassador, your P.R. pro, and your salesperson. If your site "just exists- eventually, your
business may not."
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Things Marketers Should Automate
Massive Response Marketing Lead Generations & Lead Magnets
You have to use automation to
understand buyer intent, engage in your prospects’
interests and allow them to self-move
through their journey.
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The Invasion of Advertising by Medium A Timeline
Massive Response Marketing Lead Generations & Lead Magnets
The only way to reach consumers now and in the future is to stop
interrupting what people want to consume.
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Massive Response Marketing Lead Generations & Lead Magnets
Watch Your Engaging Lead Magnets Progress The Sale....
How To Create A Lead Magnet Step-By-Step & "How to Attract Your Ideal Customer"
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Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
Here’s the first 3 to start with:
•Whitepaper•Case-study•Landing page
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Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
#1 Challenge is generating more leads. It starts with the PROSPECT!
The Motivating Sequence:
1. Attention- Headline that’s BENEFIT RICH2. Problem - Start the body copy with the
prospect’s problem or goal- Getting it to the front burner.
3. Solution - Explain Irresistible Offer4. Proof - Testimonials Offline and Online - Videos5. Action = CTA
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Lead Magnets Checklist
Massive Response Marketing Lead Generations & Lead Magnets
"Content So Good
They Would Be Willing To Pay For It"
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Create a Lead Magnet That Captures Leads Work Sheet
Massive Response Marketing Lead Generations & Lead Magnets
Discover how to create a lead magnet quickly and efficiently in this helpful, step-by-step
guide.
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Authority “Content
Marketing”It's All About Educating
Them Through Their Buying
Journey.
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A Content Marketing Strategy That Works
Authority “Content Marketing”
Authority comes from taking what
you know best and sharing it with
others fortheir benefit.
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How to Create Content That Converts
Authority “Content Marketing”
How To Tell a Story Over Time that Transforms
an Audience Into Clients or Patients
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How to Effectively Promote Your Content
Authority “Content Marketing”
How To Use Alliances,
Competition, and Your Enemies to Get More Likes,
Shares, Links, and Traffic
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Simplify Your Content Marketing Strategy with a One-Page Plan
Authority “Content Marketing”
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The 5 Pillars of Successful Content Marketing
Authority “Content Marketing”
Learn why content marketing really works or why it’s important.
Think of it as Relationship Marketing
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The Essentials of a Documented Content Marketing Strategy
Authority “Content Marketing”
Regardless of the format you use, this document will walk
you through the steps you need to
follow and the questions you need to ask as you create your
content marketing strategy.
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Endless Funnels
Lifetime Values & Referrals
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2015 Lifecycle Marketing Planner
Endless Funnels
Use this planner to record ideas and
insights about the biggest
opportunities you see in your
marketing and sales.
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10 Tips for Accelerating Your Pipeline
Endless Funnels
This white paper will walk you through ten ways that marketing automation can help you shorten thelength of your sales cycle — without the additionalinvestment in time and resources.
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NO BS Direct Marketing System
Endless Funnels
Capture + Amplify + Maintain =
Perpetual Growth
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20 Step Sales Funnel
Endless Funnels
Step 1: Create a powerful, unique marketing message (“a compelling story”) that separates you from your competition. This statement / offer needs to be a clear & concise reason to call you versus anyone else.
Step 2: Create your list of prospects. Starting with your existing database of past/current clients & Source of Income.
And So Much More….
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Modern Marketing Circa
Endless Funnels
Discover Strategic Database Marketing
and How To Apply It.
Stay In The Conversation
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Customer Journey Map
Endless Funnels
People Buy When They Are Ready To Buy. You Want To Stay In The
Conversation.
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Empathy Map
Endless Funnels
Focus On
Emotional BENEFITS
People Buy On
Emotions
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The Machine-Process Map
Endless Funnels
Technology Is Your Friend
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Experience Map
Endless Funnels
"Most People Fall In Love With Their Products, Instead of Their
Prospects"
People love to be led...
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Emotional Direct
Response MarketingIf You Can't Measure it, It
Doesn't Exist!“ Must Be Accountable &
Measurable
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Why Direct Response Client Attraction Systems
Emotional Direct Response Marketing
A system designed to accelerate your business growth to
the next level by attracting more
clients, making more money and
multiplying your business.
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How To Develop A Marketing SYSTEM
Emotional Direct Response Marketing
Reliable, Predictable,ConsistentSYSTEMS
That Affordably andEfficiently Provide
Abundant Quantities of Quality Prospects, Customers, Clients.
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10 Rules of No BS Marketing Diet
Emotional Direct Response Marketing
Memorize them by heart so you can save time,
effort and money and become successful in
marketing anything under
the sun.
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Do Marketing That Works
Emotional Direct Response Marketing
Do marketing that works and
avoidunproductive, unaccountable
advertising.
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Essential Elements In Direct Response Marketing
Emotional Direct Response Marketing
Your guide and checklist to get
them to respond...
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The 10 Money Making and Marketing Rules
Emotional Direct Response Marketing
1. There will always be an offer or offers.
2. There will always be a reason to respond now.
3.There will always be clear instructions on how to respond.
And More….
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Effective Direct Response Marketing
Emotional Direct Response Marketing
Learn to effectively generate an immediate
response from consumers."Stop Being An Advertising Victim"
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Marketer Cheat Sheet
Emotional Direct Response Marketing
• Marketing & Position- 58 Tips• Lead Generation
- 121 Tips• Lead Conversion
- 95 tips• Up-selling/Cross-sell
- 95 Tips• Client Fulfillment
- 88 Tips• Referrals
-48 Tips
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Defining Your Ideal Customer Resource
Emotional Direct Response Marketing
"They Don't Care How Much You Know, Until They Know How Much You Care”
Marketing Everyone the Same Is Like Marketing To
Nobody....
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10 Profit TriggersBefore, During & After
Building Blocks to Grow Your Business Easier, Faster and SMARTER.
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1. Narrowing Down And Choosing A Single Target Market (At A Time)
10 Profit Triggers Before Building Blocks
Always Engineer Reciprocity
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2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them
10 Profit Triggers Before Building Blocks
Take Control Of
The Process
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3. Educating And Motivating Them So That They’re Anxious To Give You Money.
10 Profit Triggers Before Building Blocks
Givers... Get...
An Educated Buyer Is A
Loyal Buyer....
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4. Presenting Your Client Focused UNQUIE BENEFITS & Hidden Benefits
10 Profit Triggers During Building Blocks
They Only Care About What's In It For Them.....
Be In A Competition Free
Zone
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5. Delivering An Amazing Experience To Them. Executing Your WOW Factors
10 Profit Triggers During Building Blocks
Exceed Expectations
Out Nordstrom, Nordstrom
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6. Providing Amazing Service “Benefits" After The Sale Has Been Finalized. Over Delivering is the Secret!ALWAYS OVER-DELIVER
10 Profit Triggers During Building Blocks
Remember Lifetime Values & Referrals
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7. Get Testimonial Online & Offline - While You Frequently Nurturing The Relationship
10 Profit Triggers After Building Blocks
Focus On Your Unique
Advantages...... Even If You Offer To Write Them For
Their Approval.Offer to write them for their approval.
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8. Orchestrate And Finely Tune Your Referral Processes, You Must Implement Accountable & Measurable Actions
10 Profit Triggers After Building Blocks
Referrals are #1 of the BIG 3 R's
Listen, almost nothing good
happens automatically, only
bad happens...
Referral Programs
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9. Client RETENTION- What Do They Want Next?
10 Profit Triggers After Building Blocks
6-Times easier to sell than
getting a new client.
Stay in the conversation,
with irresistible offers....
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10. Client REACTIVATION
10 Profit Triggers After Building Blocks
"It's You Job To Rescue Your Lost
Customers“If they get lost, it's your job to
bring them home to Mama....
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USP- Unique Selling
Proposition or “Ultimate Strategic
Positioning” statement
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USP- Unique Selling Proposition 18 Reasons Presentation
• Can your USP create speed?
• Is what you say believable.
• Can you make a big promise in your USP?
And MORE….
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USP- Unique Selling Proposition Creating a Winning USP AMC + USP Media Idea Generator
Discover The Most Important And
Challenging Question You Will
Ever Answer About Your Business.
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USP- Unique Selling Proposition The 6 Step USP Builder Process
Learn the 6 simple tips
that will guide you to
build a winning USP.
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USP- Unique Selling Proposition USP Builder Mindmap Questions + USP Ideas
A tested Mind map to build a
USP that stands out, plus tons of USP Ideas that
will surely inspire you
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USP- Unique Selling Proposition USP Breakthrough
Step 1: Choose Your Buyer.
Step 2: Choose What it is You’re Selling.
Step 3: Choose Your Unique Angle.
And MORE…
Fresh Hot Pizza in 30 Minutes of
Less.... Guaranteed!!
!
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Copywriting- Selling - One
to Many
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"Remember, It's Your Magic Words That Brings You Riches"
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Copywriting- Selling - One to ManyHeadlines
LEARN HOW TO WRITE
ATTENTION GRABBING
HEADLINES THAT CONVERT
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Copywriting- Selling - One to ManyBullets
Fascinate, Tease & Shoot to Kill!
Learn How a Single Bullet Can Get a Customer
to Buy
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Copywriting- Selling - One to ManyStories SELL, Facts TELL
What really makes a good story that
sells? Discover How To Create Powerful Copywriting With
Simple Story Frames.
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Newsletters & E-Letters
(Known as the #1 Media....)
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Newsletters & E-Letters
Building a relationship encourages customer
retention... improving
lifetime values.
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Referrals "Remember, almost nothing good happens automatically, only bad happens? Have you
ever heard of Murphy's Law?
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Referrals
The Definitive Guide To Turning Casual ContactsInto Solid Sales Opportunities.
Endless Referrals
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Referral
Flood Your Business with
NEW CUSTOMERS
The Ultimate NO B.S. Referral Machine
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Referral
How To Get More Referrals &
Differentiate Yourself From The
Competition
Unique Sales Stories
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Referral
Take Command of Your Referrals
Unstoppable Referrals
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Sales Mountain & Sales Scripts It's All About Turning
Shoppers Into Buyer With Sales The Wear Well....
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Sales Mountain & Sales Scripts
How Scripts
Can Help You
Increase Sales
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Sales Mountain & Sales Scripts
Sales Mountain
Selling is a
SYSTEM!
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Sales Mountain & Sales Scripts
Secrets To Writing Killer Prospecting Scripts
Killer Scripts That
Converts
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Sales Mountain & Sales Scripts
THE IMPORTANCE OF SALES SCRIPTS
Don't fight it -- Carefully Crafted
Words in Sequence are Better Than Word Salad
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Sales Mountain & Sales Scripts
Scripts
What's more effective -- Carefully
crafted words in sequence, or
word salad?
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Sales Mountain & Sales Scripts
Scripts
Are you or your team
maximizing the effectiveness
of your conversations?
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Sales Mountain & Sales Scripts
Scripts
One greeting line out of 34 produced a
300% higher sales
conversion.
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Sales Mountain & Sales ScriptsNow, that you have a taste of what you want to grow your business easier, faster &
SMARTER. It's time to take action to implement what you've discovered.
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We can walk you through each step or do it for you. It's time to take your business to
a higher level. Don't let this
opportunity slip away.
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Are You Interested In Increasing Profits?
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Sales Mountain & Sales ScriptsAre you seriously interested in generating more leads
into a proven funnel to turn shoppers into buyers with
sales that wear well?
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
![Page 90: Your Annual Marketing Department Toolkit](https://reader037.fdocuments.us/reader037/viewer/2022103010/58f34f501a28abba548b45c1/html5/thumbnails/90.jpg)
How about increasing your
average transaction
values?
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How about systems to
dramatically increase your
client or patient lifetime values?
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Are YOU interested in having more free time?
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Imagine how you are
going to feel having all this done.
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Sales Mountain & Sales ScriptsTransforming your business from the inside out, where you are
attracting an endless flow of your most desirable clients -- While
slashing the fat and waste out of your hard earned money
advertising your business.
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Is it time you reach out to your tribe with consistent multimedia message to keep
them engaged with you?
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Are you still interested in delivering irresistible offers to generate an endless flow of quality leads?
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Are you intrigued by delivering content they love, and raving
about to everyone they know?
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Do you ever ask yourself how to do advertising that's actually works? Providing you a healthy ROI....
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Will you be ready to employ what you discover in the before, during and after
building blocks in the "10 Profit Triggers?"
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Can you image what it's going to be like to be in a COMPETITION FREE
ZONE?Are you interested in
higher margins?
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Do you want to do a better job with the persuasive words you use,
getting them saying YES?
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Will you be ready for your clients or
patients always in demand for your
newsletters?
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595
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Right now, you're invited to take the giant step to work ON your business. Are you
ready to increase your profits?
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Free Special Brilliant Business Breakthroughs:
www.AtlantaMarketingCenter.com/yamdt-bonuses/
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Considering what's on my plate, there is limited opportunities to work directly
with my team. Therefore, you ought to take the giant step now.
www.AtlantaMarketingCenter.com/[email protected]
Cell #770-330-9595