Us build your marketing toolkit
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Transcript of Us build your marketing toolkit
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Halfmoon YogaHalfmoon Yoga
B•B•Q
Build Your Marketing Toolkit Grow Your Business with Email & Social
© 2014
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Stellar Media Marketing & Club Stellar
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Kelly Mirabella
facebook.com/stellar247
@stellar247 #Stellar247
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Grow with Constant Contact One Toolkit. One Login.
All the marketing campaigns you need Together in one place
.
Offers & Promotions
Events & Registrations
Feedback & Surveys
Newsletters & Announcements
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Agenda Marketing for Today How Engagement Works Campaigns That Drive Action Things You Need To Know
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Marketing for Today
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Facebook LinkedIn Instagram Twitter Pinterest Youtube
WHERE ARE YOU TODAY?
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! marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
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! Measurable Response
click or download
come to the store or office
schedule a session
donate call
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Marketing
Flipping the Funnel
Find
Marketing then. Marketing now.
Convert
Keep
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How Engagement Marketing Works
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Marketing
Engagement is the new word of mouth
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© Constant Contact 2012 12
Marketing
Engagement marketing
~10% New business
~90% Current customers
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Marketing
Engagement marketing
new business
~90% Word of mouth
~10% New prospects
New business
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Marketing
Engagement marketing
~9% Word of mouth
~1% New prospects
~90% Current customers
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Marketing
Engagement marketing is marketing for the other 99%
99%
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Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
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You have an advantage You can be your authentic self
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Campaigns That Drive Results
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Pull response 19
Types of events
What are
campaigns?
Push content
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Types of Campaigns
Newsletters & Announcements
Special Offers and Deals
Online Surveys
and Polls
Event Invites & Updates
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Newsletters & Announcements
Send by Email & Share on Social
Let Others Share Via Social Too
Place Logo at the Top + Name in Text
Key Action Items Above the Scroll
Add Your Own Social Links Too
Tease Articles with Read More Links
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Goals & objectives
General goals new customers, donors Reach
repeat business, support Drive
leads and relationships Nurture members, advocates, volunteers Engage
donations, revenue Increase
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Goals & objectives
Get more specific with objectives
donations this month Drive
content to tradeshow leads Deliver
seats on a Sunday Fill
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Goals & objectives
Is it a good objective? Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
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How will I measure it, or my progress towards it?
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Things You Need To know
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You can do this!
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Start where you are And where your customers and relationships are.
SAVE!
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! First Steps
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• Get your contact list together, even if it’s just five people. • Send email campaign monthly for engagement • New to social, fill in all fields, be consistent • Add starter content with FAQs & Pictures • Follow, Fan and Link to your best customers 1st
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! Grow your list
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Add “Join My List” to your website Add a link to email signature
Ask. Just Ask.
Start somewhere. Even if it’s just friends and family.
Set up Text To Join Get them on Facebook
Create a Paper Form
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• Set up “Welcome” & “Update” Emails • You can pre-schedule Email Campaigns • Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
! Automate What You Can
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Make sure you listen and respond! 3 to 5 Times A Week, 20 mins at a time
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Repurpose Everything
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! You are not marketing. If you’re not measuring,
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JUST ABOUT LOOKING GOOD
Marketing
Small business marketing isn’t
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! Marketing
Small business marketing
is
Getting measureable
results Delivering on your promise
Nurturing relationships
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Ongoing social media training and mentoring ClubStellar.com
• Weekly recorded trainings delivered right to your inbox • Access to a growing library of on demand video trainings and webinars
(already over 200 hours worth of trainings available) • Live group Q&A sessions / group mentoring calls so you can ask
questions and get answers. • Bonus resources that will take your online marketing to the next level and
make social media marketing even easier for you to tackle. • Exclusive rates for private online trainings and consulting sessions so you
can get the one on one time you want and need. • Access to a private Facebook Group where you can ask questions, join
the discussion, and stay up to date with the latest in social media news and changes.
• Exclusive rates to many of Kelly’s live trainings and workshops
Normally $49.95 p/m but only $29 per month with your special Plus your first month is free!
Use promo code: ccWebSpecial29 ClubStellar.com