Build Your Marketing Toolkit with Email and Social Media
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Halfm oon Yoga B•B•Q Build Your Marketing Toolkit Grow Your Business with Email & Social © 2014
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Transcript of Build Your Marketing Toolkit with Email and Social Media
HalfmoonYogaHalfmoonYoga
B•B•Q
Build Your Marketing ToolkitGrow Your Business with Email & Social
© 2014
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Chief Creative Officer
YOUR SOCIAL MEDIA MENTORVanessa Cabrera
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera
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Grow with Constant ContactOne Toolkit. One Login.
All the marketing campaigns you needTogether in one place
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
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Marketing for Today
How Engagement Works
Campaigns That Drive Action
Things You Need To Know
Agenda
Marketing for Today
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
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marketing
Marketing
At its core, marketing is abouteliciting a physical and measureable
response
Measurable Response
click ordownload
come tothe storeor office
schedulea session
donate call
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Marketing
Flipping the Funnel
Find
Marketing then. Marketing now.
Convert
Keep
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FORWARD& SHARE
Your new best friends.
Make it easy to share.
How Engagement Marketing Works
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Marketing
Engagement is the new word of mouth
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Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
You have an advantageYou can be your authentic self
Campaigns That Drive Results
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Pull response
Types of events
What are
campaigns?
Push content
Types of CampaignsNewsletters &
Announcements
Special Offersand Deals
Online Surveysand Polls
Event Invites& Updates
Newsletters & AnnouncementsSend by Email & Share on Social
Let Others Share Via Social Too
Place Logo at the Top + Name in Text
Key Action Items Above the Scroll
Add Your Own Social Links Too
Tease Articles with Read More Links
Special Offers & DealsPush with Email
and Social
Encourage Sharing
Collect MoneyOn The Spot
Track Everything
Add your links!
Surveys & PollsPush with Email
and Social
Also on website
Don’t ask too many questions
Brand it withYour Logo
Really “Listen”to Feedback
Event Invites & UpdatesPush with Email
and Social
Make RSVP Easy To Find & Click
Keep Details Simple, Clear
Manage It All OnlineSign-ups, Payments & Check-In
Create An Event Homepage
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Goals & objectives
General goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture
members, advocates, volunteersEngage
donations, revenueIncrease
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Goals & objectives
Get more specific with objectives
seats on a SundayFill
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Goals & objectives
Get more specific with objectives
content to tradeshow leadsDeliver
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Goals & objectives
Get more specific with objectives
donations this monthDrive
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Goals & objectives
Is it a good objective?Three questions to ask
Will achieving this objective help my business grow?
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Is this objective attainable?
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How will I measure it, ormy progress towards it?
Things You Need To know
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You can do this!
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Start where you areAnd where your customers andrelationships are.
SAVE!
First Steps
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• Get your contact list together, even if it’s just five people.
• Send email campaign monthly for engagement
• New to social, fill in all fields, be consistent
• Add starter content with FAQs & Pictures
• Follow, Fan and Link to your best customers 1st
Grow your list
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Add “Join My List” to your website
Add a link to email signature
Ask. Just Ask.
Start somewhere.Even if it’s just friends and family.
Set up Text To Join
Get them on Facebook
Create a Paper Form
• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
Automate What You Can
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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time
Repurpose Everything
jniehoff
i like this slide and use it - it's quick but to the point
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65%
Less is More.
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You are not marketing.If you’re not measuring,
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Marketing
Small business marketing
isn’t
JUST ABOUTLOOKING GOOD
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Marketing
Small business marketing
isGetting
measureableresults
Delivering onyour promise
Nurturing relationships
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An average subscriber receives ____ emails/month?
An average person spends ___% of their day, looking at their inbox?
An average person deems ___% of the email they receive, as “important’ or “must read immediately”.
Interesting Email Marketing Facts
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Chief Creative Officer
YOUR SOCIAL MEDIA MENTORVanessa Cabrera
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera
