Moderated by Ivan Vlasyuk, Project Managerivan.vlasyuk@morkva.biz

Tue, 19 Oct, 2010 Prague, Czech Republic 2

Agenda: CCC meeting 19th October, Tuesday, 19-20:30

1.Coffee tasting – Starbuck's staff - 10 min - fun & informative2.Round table introductions - Ivan - 10min - team formed3.Cristina - presentation and Q&A - 20min4.Open table discussion - team - 45min - knowledge formed5.Closing - Ivan - 5min

---Topics to be discussed:1.How to capture media attention to your project/business?-how to invite journalists to your event?-how to motivate journalist to write something about your event?2.Does investing time in writing a press release pays back?3.If online media are as powerful as print ones?

● Starbucks coffee taste presented: Dike Place Roast

Tue, 19 Oct, 2010 Prague, Czech Republic 3

Attendees list:

1.Ivan Vlasyuk (moderator)2.Jennifer Fry3.Cristina Tigulschi Akoury4.Samir Akoury5.Emilio Bellu6.Marie Botikova7.Nando Davila8.Cristina Muntean (presenter)9.Martin Shirley10.Jan Felt11.Pavla Brtnikova12.Lada Brunova13.Karin Genton14.Ivanna Gladysh15.Dave Ruzius16.Kateřina Svozilová17.Marcel Bodnár

Less noise, more trust. How to make a difference in today’s clogged media market

MediaIntel

Services• Media training • Media coaching • Advisory–Media strategy– Issues management–Media research

• Crisis communication• Writing for the media

Why should you talk to the media?

A taste of the Czech media market

• Small market• Less dynamic than other markets in the region:

Poland, Romania• Conservative: no success for hard tabloids• Consolidated: a few major players in

newspapers, magazines, radio and TV• Ownership concentration• Little room for major media maneuvers

What do journalists need?

A timely, attractive & exclusive story!

What do journalists need?

• To know that you exist– face-to-face talk, media briefings, PR activities

• You = SOURCE• You need to:– understand with whom you’re talking & his / her

expectations – understand the audience – adapt your message accordingly.

How to capture media attention?• Clarify your story• Clarify your message• Learn to tell your story / message in clear,

concise and visual words• Be sincere, open & enthusiastic• Use all means of communication to tell the

world you exist. Media calls will come after that.

How to prepare to meet the Czech journalists?

Do your homework

• Company story & message • Company presentation: media kit• Understand the audience • Be punctual• Listen, listen, listen• Answer to the point• Clarify if you understand the same thing by “off

the record.” If you don’t, don’t use it.

How to invite journalists to your event?

• If you decide to organize an event, make it worthy • Timing is essential – morning newsroom meetings– late afternoon deadlines

• Personal contacts & connections = Trust works

Journalists come to an event for:

Don’t…

How to motivate journalists to write something about your event?

• Be available• Build Trust • If nothing is reported,don’t take it personally.

Does investing time in writing a press release pays back?

• Press releases are dying– No exclusivity– Long, ineffective–Written by people with no media experience

• If you must write a press release:–Make it attractive–Make it worthy as background –Offer contacts for later talk

Are online media as powerful as print ones?

How to use new media?

• Have an up-to-date website• Dare to set up a corporate forum• Be present & active on social media: LinkedIn,

YouTube, Facebook, Twitter • Engage people and communicate. It works!

Where Is My Story?

• MediaIntel practical workshop• Time: this Friday morning:

8.30am – 11.30am• Goal: to identify what a story

is from a journalist’s perspective and show you how to create your own media-attractive story

http://www.mediaintel.cz/en/events/10_where-is-my-story

Enjoy your media experience!

• More media advice at www.mediaintel.cz

• Please write me an email at cm@mediaintel.cz or call me at

00420 776 574 925

Tue, 19 Oct, 2010 Prague, Czech Republic 23

Basic Info

Name: Young Professionals Forum

Category: Organizations - Community Organizations

Description: The Young Professionals Forum is devoted to providing young professionals with the skills, contacts, and opportunities to help them succeed and become active members of the business community.

Privacy Type:Open: All content is public

www.youngprofessionalsforum.cz

http://www.facebook.com/group.php?gid=21748200412

Ivan Vlasyuk,

Project Managerivan.vlasyuk@morkva.biz