Capitol Hill 2020

A Vision for Capitol Hill’s

Economic Direction

CH2020 Leadership TeamMaria Barrientos,Barrientos, LLC

Don Blakeney*,Chinatown/ID BIA

Jill Cronauer*,Hunters Capital

Jerry Everard,Property Owner

Meghann Glavin*,Starbucks

Dr. Paul Killpatrick,Seattle Central College

Grace Kim*,Schemata Workshop

Matt Landers,GSBA

Chris Persons,Capitol Hill Housing

Karyn Schwartz,Sugarpill

Mark Stoner,Pony

ChamberMichael Wells*,Capitol Hill Chamber of Commerce

City of SeattleSteve Johnson,Office of Economic Development

Heidi Hall,Office of Economic Development

Chris Swenson,Office of Film & Music

ParticipantsChip Ragen,Ragen & Associates

Michael Malone,Hunters Capital

Partner OrganizationsCapitol Hill Housing,Alex Brennan*

Capitol Hill Seattle,Justin Carder

Capitol Hill ChampionCapitol Hill Community CouncilGreater Seattle Business Association (GSBA)Pike / Pine Urban Neighborhood Council (P/PUNC)Capitol Hill EcoDistrictBroadway BIA

Chamber Board of Directors

Jill Cronauer*,Board President, Hunters Capital

Meghann Glavin*,Co-Board President, Starbucks

Don Blakeney*,Board Vice President, Chinatown/ID BIA

Tracy Taylor,Board Secretary, Elliott Bay Book Company

Jeffrey Pelletier*,Board Treasurer, Board & Vellum Architecture & Design

Josephine Wong,Past Treasurer, Resident

Dani Cone*,Fuel Coffee, High5 Pie and Cone & Steiner General

Ivy Fox*,Neighborhood Farmers Markets

James Kearny,Capitol Hill Presbyterian Church

Grace Kim*,Schemata Workshop

Jason Lajeunesse,Neumos, Big Mario’s, Lost Lake, & Capitol Hill Block Party

Phil Mocek*,Resident

Jerry Traunfeld*,Poppy Restaurant

Danielle Hulton*,Ada’s Technical Books

Donte Parks*,Substantial

ConsultantsBDS Planning & Urban Design,Brian Scott

Beth Dufek*

Eliot Mueting*

* Indicates Capitol Hill Resident

ContentsPlan Summary...................................1

Core Values......................................3

Bold Moves.......................................5

Strategic Initiatives..........................7

Appendices2015 Work Plan

Strategy Summary

1

4 Core ValuesEmbrace changes without losing the vibe:

Convene

Advocate on behalf of Capitol Hill for a healthy and robust neighborhood.

Equity

Retain and support a strong and diverse community with opportunity for all.

Community

Leverage and support the assets of Capitol Hill’s unique culture to encourage and inspire the exchange of ideas and progress.

Prosperity

Sustain and grow Capitol Hill’s social and economic vibrancy as a unique Seattle urban neighborhood.

4 Bold MovesTake immediate steps toward neighborhood sustainability:

Evolve the Chamber

Grow the chamber into a larger representative neighborhood business leadership organization to guide progress.

Clean & Safe District

Increase and expand cleaning and safety services throughout the Hill.

Prepare for Growth

Support the Hill through imminent and necessary changes to the neighborhood while protecting and preserving our unique cultural assets.

Vital & Active Retail

Balance nighttime and daytime neighborhood vitality.

Nightlife – Ensure that Capitol Hill’s vibrant nightlife scene is safe and healthy for patrons and workers alike.

Retail/Office – Recruit and retain retail and offices to make daytime on the Hill as active as the nighttime.

Events – Work with major event producers to manage neighborhood impacts for everyone’s benefit.

Arts – Preserve and promote the arts culture for patrons and artists.

5 Strategic Initiatives

Organization

Neighborhood stakeholders collaborate toward a common vision.

Clean & Safe

Clean, safe, and welcoming neighborhood for all.

Physical Environment

Attractive, inviting, and easily accessible environment.

Economic Development

Prosperity through collaboration, assistance, and community support.

Promotion

Positive, consistent district image enhances neighborhood identity.

C A P I TO L H I L L 2 0 2 0 Capitol Hill 2020 is an economic direction for Capitol Hill as the neighborhood experiences tremendous growth and opportunity. The plan on the following pages seeks to preserve the neighborhood’s progressive nature as it makes bold moves toward the future.

“Capitol Hill is growing and changing at a rapid rate. It is critical we have

a plan designed by the people who live and work

here to help manage, respond, and adapt to this

growth.”

– Jill Cronauer, Hunters Capital & Co-Chair, Capitol Hill

Chamber of Commerce

“The goal is to preserve the progressive, gritty, weird, and unique buildings and culture

of the neighborhood”

– David Meinert, owner, Lost Lake, Big Mario’s, Comet Tavern, and Onto Entertainment

3

C O R E VA L U E S

ConveneAdvocate on behalf of Capitol Hill for a healthy and robust neighborhood. Capitol Hill embodies many citywide issues regarding mixed land uses, crime prevention density, affordability, and neighborhood character. Community conversations are lively when our community comes together. Capitol Hill needs a neighborhood voice engaged in the current issues that is action-oriented and establishes a collaborative environment to work with the City, and other partners on issues.

EquitySupport a strong and diverse community with access to opportunity for all. Leverage our collective resources and engage partners to preserve and expand housing options for all family sizes and incomes, and to discourage displacement of viable small businesses that serve community needs. Our diverse community shares their culture, views, and experience with each other without threat and shapes policies and investments that impact their neighborhood.

CommunityLeverage and support the assets of Capitol Hill’s unique culture to encourage exchange of ideas and stabilize communities. Many have strong feelings about Capitol Hill’s neighborhood character, and in the face of so much change, preserving this character is challenging. Ensure neighborhood harmony by coordinating events,

investments, and opportunities with neighborhood interests. Debate is welcome, but all voices are heard.

ProsperitySustain and grow Capitol Hill’s social and economic vibrancy as a unique Seattle urban neighborhood with shared prosperity. Capitol Hill has a lively and positive reputation, but opportunities exist to tell this story more effectively. Maintain a positive culture within the neighborhood and a positive perception on challenging issues such as accessibility, parking, nightlife activity, family friendliness, LGBTQ friendliness, and affordability.

Embrace changes without losing the vibe

4

“Capitol Hill is one of the most exciting neighborhoods in Seattle and the place I call home. There are great challenges and great opportunities in such a dynamic neighborhood and the key to addressing both is to engage the community itself. The Capitol Hill 2020 plan does just that by bringing together a diverse group of community members and stakeholders to establish a vision for the neighborhood’s future.”

– Ed Murray, Mayor of Seattle

5

B O L D M O V E S

Evolve the ChamberGrow the Chamber into a larger representative neighborhood business leadership organization to guide progress. The organization

will take a leadership role in citywide issues that are exemplified on Capitol Hill, such as office space, cultural displacement

because of loss of affordability, changing demographics and gentrification, creating appropriately sized spaces for small

businesses, and incentives to support desirable uses and tenants. The Chamber of Commerce will lead this move and gain broad

community endorsement of an effective neighborhood leadership organization by keeping diverse interests engaged.

Clean and Safe DistrictIncrease and expand cleaning and safety services throughout the Hill. The current Broadway BIA’s clean and safe program only

serves Broadway. Pike-Pine and other areas have significant waste management and safety issues as well. Clean and safe services

are sporadic and uncoordinated outside of the current BIA. Broad neighborhood challenges include waste management, graffiti,

litter, safety issues for workers and patrons bullying, and so forth. Consistency in cleaning, policing, human services, and policy is

necessary. Public spaces must be cleaner and safer to function effectively in this dynamic and dense neighborhood.

Prepare for GrowthSupport the Hill through imminent and necessary changes to the neighborhood while protecting and preserving our unique cultural

assets. Capitol Hill is the densest neighborhood north of San Francisco, with many “downtown” issues yet without many of down-

town’s resources or near its level of coordination. Capitol Hill currently lacks adequate neighborhood capacity to coordinate and

communicate the multitude of happenings occurring in the neighborhood’s physical environment. A community-wide understand-

ing of current needs for goods, services, and housing will support appropriate economic expansion within the neighborhood.

Vital & Active RetailBalance nighttime and daytime neighborhood vitality as well as major regional events in Capitol Hill that draw thousands of people,

but often appear quite separate from the neighborhood and its identity. Coordinate and develop programs that serve new and

existing businesses in Capitol Hill targeted at increasing access to the neighborhood for all.

Nightlife – Ensure that Capitol Hill’s vibrant nightlife scene is safe and healthy for patrons and workers alike. Despite its lively

nightlife scene, Capitol Hill currently lacks adequate capacity to coordinate strategic efforts to promote economic development

and protect affordability.

Retail/Office – Recruit and retain retail and offices to make daytime on the Hill as active as the nighttime. Advocate for business

expansion through increased office uses and an array of retailers to help balance Capitol Hill as an active 24-hour neighborhood.

Events – Work with major event producers to manage neighborhood impacts for everyone’s benefit. Showcase positive activities

in Capitol Hill’s public spaces, including both small gatherings and signature events (like Capitol Hill Block Party and Pride Festival).

Capitol Hill’s range of events, of local and regional scope, have a myriad positive and negative impacts on neighborhood businesses

and residents, both during and after the events themselves. These challenges distract from other economic development activities

and create challenges for the City and neighborhood.

Arts – Preserve and protect the arts culture for patrons and artists. Capitol Hill is home to the densest arts neighborhood in

Washington. As the neighborhood experiences rapid change, existing arts organizations are under real threat of being displaced by

rising rents and redevelopment. Capitol Hill is increasingly perceived as being in danger of losing its soul.

Take immediate steps toward neighborhood sustainability

6

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C A P I TO L H I L L ’ S E V O LV I N G D I S T R I C T S

7

O R G A N I Z AT I O N

Strategy

Neighborhood stakeholders collaborate toward a common vision.

Priorities

1. Sustainable leadership organization

2. Engage the diverse interests of Capitol Hill

Community-led Actions

Build the capacity of the Chamber to lead the execution of these recommendations on behalf of the neighborhood commercial district.

• Increased and ongoing communication with diverse Capitol Hill organizations.

• Expand the Business Improvement Area to increase service for a greater Capitol Hill and provide sustainable funding.

• Advocate on behalf of neighborhood commercial districts for public safety and land use.

City-led Action

Empower the Chamber to convene the community for pressing issues facing the neighborhood.

• Partner on expansion of the Business Improvement Area to increase service and provide sustainable funding.

• Identify a funding solution for the Broadway streetcar extension.

S T R AT E G I C I N I T I AT I V E S

8

C L E A N & S A F E

Strategy

Clean, safe, and welcoming neighborhood for all.

Priorities

1. Waste management

2. Safe and active public spaces

3. Crime and street civility

4. Bring attention to the scale of Capitol Hill’s clean and safe issues

Community-led Actions

Coordinate services & initiatives available to neighborhoods.

• Implement optimal cleaning zones through expanded Business Improvement Area.

• Explore an Ambassador Program (cleaning, concierge, social service support).

• Program activities in Cal Anderson Park.

• Ensure safe passages throughout the neighborhood, especially in night-time hours.

• Coordinate with major landholders on public safety efforts.

• Activate vacant storefronts.

City-led Action

Recognize that Capitol Hill’s density & nightlife culture brings clean and safe issues that are larger than a typical neighborhood.

• Use CPTED principles to improve public spaces (tree trimming, lighting, etc).

• Implement waste management best practices (dumpsters, clear alley program, etc).

• Explore staggered bar hours.

• Continue SPD engagement and increased patrols during peak hours.

S T R AT E G I C I N I T I AT I V E S

9

P H Y S I C A L E N V I R O N M E N T

Strategy

Physical environment is attractive, inviting, and easily accessible.

Priorities

1. Improve multi-modal connections

2. Retain the vibe as Capitol Hill evolves

3. Influence development

Community-led Actions

Be first on the scene and the ultimate collection point of all issues related to the physical environment.

• Develop a proposal for a street closure pilot in Pike-Pine to address waste management, safety and weekend traffic.

• Establish an influential review committee for future physical changes.

• Continue to stay involved with Sound Transit site through the Capitol Hill Champion.

City-led Action

Address growth and density with effective department coordination & Density.

• Coordinate vast numbers of construction projects.

• Improve Pike and Pine and Denny Way Street overpasses to create better connections to Downtown and South Lake Union.

• Keep local parking revenue in the neighborhood.

• Establish a “development guide” that reflects desired character.

• Improve or maintain public right-of-way infrastructure (sidewalks, tree pits).

S T R AT E G I C I N I T I AT I V E S

10

B U S I N E S S D E V E LO P M E N T

Strategy

Prosperity through collaboration and community support.

Priorities

1. Support neighborhood retail and new retail models

2. Balance day and night economy

3. Mitigate construction impacts

Community-led Actions

Continue to respond to and advocate for business needs.

• Increase engagement of Community Council in support of neighborhood economic development priorities.

• Develop and deploy resources to attract new businesses and help retain and grow businesses.

• Promote Capitol Hill as a transportation hub that brings customers.

• Capitalize on major events to support businesses.

City-led Action

Minimize disruption to the business potential in Capitol Hill during growth.

• Mitigate construction disruption to businesses.

• Identify tools to incentivize the following activities:

» Ground floor spaces that attract homegrown and early stage retail businesses.

» Development that attracts an increased variety of commercial tenants; e.g, office, hotel, retail.

S T R AT E G I C I N I T I AT I V E S

11

M A R K E T I N G & P R O M OT I O N

Strategy

Positive, consistent district image enhances neighborhood identity.

Priorities

1. Maintain neighborhood character

2. Event coordination and connection to district

Community-led Actions

Clear messaging and strong avenues of information.

• Establish event coordination program.

• Convene nightlife operators to address behavior of weekend patrons.

• Establish clear communication channels with regard to culture, messaging, promotions, and coordinated marketing.

• Use events of all sizes to activate public space and promote Capitol Hill as a year-round destination.

City-led Action

Ensure events of varying scale are executed with a benefit to the community.

• Ensure events are safe.

• Reinforce importance of unique, large-scale events to the well-being of the commercial district.

• Balance large-scale events with other programs that support smaller, neighborhood-scale events.

S T R AT E G I C I N I T I AT I V E S

Appendix A: 2015 Work Plan

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ogni

ze t

hat

Cap

itol

Hill

’s

dens

ity

and

nigh

tlif

e cu

ltur

e br

ings

cle

an a

nd s

afe

issu

es t

hat

are

larg

er t

han

a ty

pica

l ne

ighb

orho

od.

Use

CPT

ED p

rinc

iple

s to

impr

ove

publ

ic s

pace

s (t

ree

trim

min

g,

light

ing,

etc

.).

Impl

emen

t was

te m

anag

emen

t be

st p

ract

ices

(du

mps

ters

, cle

ar

alle

y pr

ogra

m, e

tc.)

.

Expl

ore

stag

gere

d ba

r ho

urs.

Con

tinu

e SP

D e

ngag

emen

t and

in

crea

sed

patr

ols

duri

ng p

eak

hour

s.

Add

ress

gro

wth

and

den

sity

wit

h ef

fect

ive

depa

rtm

ent

coor

dina

tion

and

den

sity

.

Coo

rdin

ate

vast

num

ber

of

cons

truc

tion

pro

ject

s.

Impr

ove

Pike

and

Pin

e st

reet

ov

erpa

sses

to c

reat

e be

tter

co

nnec

tion

s to

Dow

ntow

n an

d So

uth

Lake

Uni

on.

Kee

p lo

cal p

arki

ng r

even

ue in

the

neig

hbor

hood

.

Esta

blis

h “d

evel

opm

ent g

uide

” th

at r

efle

cts

desi

red

char

acte

r

Impr

ove

or m

aint

ain

publ

ic r

ight

-of

-way

infr

astr

uctu

re (

side

wal

ks,

tree

pit

s).

Min

imiz

e di

srup

tion

to

the

busi

ness

pot

enti

al in

Cap

itol

H

ill d

urin

g gr

owth

.

Mit

igat

e co

nstr

ucti

on d

isru

ptio

n to

bus

ines

ses.

Iden

tify

tool

s to

ince

ntiv

ize

the

follo

win

g ac

tivi

ties

: •

Gro

und

floor

spa

ces

that

at

trac

t hom

e gr

own

and

earl

y st

age

reta

il bu

sine

sses

. •

Dev

elop

men

t tha

t att

ract

s an

in

crea

sed

vari

ety

of

com

mer

cial

tena

nts;

e.g

., of

fice,

hot

el, r

etai

l.

Ensu

re e

vent

s of

var

ying

sca

le

are

exec

uted

wit

h a

bene

fit

to

the

com

mun

ity.

Ensu

re e

vent

s ar

e sa

fe

Rei

nfor

ce im

port

ance

of u

niqu

e la

rge-

scal

e ev

ents

to th

e w

ell-

bein

g of

the

com

mer

cial

dis

tric

t

Bala

nce

larg

e-sc

ale

even

ts w

ith

othe

r pr

ogra

ms

that

sup

port

sm

alle

r, n

eigh

borh

ood-

scal

e ev

ents

 

Appendix B: Strategy Summary

City of Seattle’s

Office of Economic Development

www.seattle.gov/economicdevelopment

www.growseattle.com

www.onlyinseattle.com

www.facebook.com/onlyinseattle

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