This is the YouGov profile for the artist Jessie J. She makes songs from the same genre and theme that we would like to recreate. We aim to have the same target audience as Jessie Our audiences compare as they are both young females, making it easy to relate to them as both artists (Jessie J and My group) are of the same gender and age.

Our audiences also compare through the brands they use. Our target audience will also use brands such as superdrugs,and iTunes as they are popular brands for that specific gender and age.

My target audience is also similar to Jessie J’s as they have the same personality types. My target audience will be attracted through the techniques used such as editing and camerawork, using a wide range of shots to keep the pace up and lots of special effects.