You, We And Simplicity: Three Themes for Effective Health Communications
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Transcript of You, We And Simplicity: Three Themes for Effective Health Communications
You.
We.
Simplicity.
But first.
Me.
You.
If we are asking
employees to be
partners,
we must treat them as such.
These are employees.
http://flickr.com/photos/leia/414244088
These are people.
http://flickr.com/photos/labor2008/2761292104/in/set-72157606710482980
http://flickr.com/photos/ailie/3044966705
Watch the balance.
We.
Me
Company
Family
Coworkers
The health ecosystem.
Leaders
Insurance
Community
Medical
providers
Employee + 1
Employee + 2
We need to experiment
with how we deliver
information
and to begin with those
who are excited about
trying new things.
http://flickr.com/photos/dr/2048034334
Facilitate the connections.
Create the fun.http://flickr.com/photos/cayusa/2050973691
http://flickr.com/photos/liveu4/2342216842
Who’s in your corner?
Simplicity.
Inundating people
with mind-boggling
data shuts down
their ability to think.
Integration
+
Personalization
+
Technology
Don’t be Sisyphus.
Photo: http://flickr.com/photos/pasukaru76/4307189567
It’s critical to first consider
what health challenges
people face, what decisions
people need to make, and
how they make them before
developing information to
assist.
Recognize stages of change.
Photo: http://flickr.com/photos/gi/168406150
Understand the legislation.
Photo: http://flickr.com/photos/spacesuitcatalyst/536389937
Measure what matters.
• From 4% to 7.5% HDHP enrollment
• 92% have the knowledge to discuss
treatments with providers
• 20% reduction in junk food
• 60 TONS of weight lost
• 16K idea groups
• 47% dropped one risk level
ROI from the trenches
• $3.27:$1.00-medical costs
• $2.73: $1.00-absenteeism
• 8X more likely to be engaged
• 1.8 fewer days absent
• 11% higher revenue per employee
• 28% higher shareholder returns
ROI from the research
fran melmed
context communication consulting
p: 215.922.2525
twitter: @femelmed
website: contextcommunication.com
blog: freerangecomm.com
• @co_health
• Monthly twitter chats, every
third Wednesday from noon
to 1 pm EST
• cohealth.ning.com
CoHealth
We are just starting.