You tube promoted videos
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Transcript of You tube promoted videos
YouTube Promoted Videos
We are here for
• What is YouTube• Why YouTube• YouTube Fact and Statistics• YouTube and Search Engines• YouTube and Promoted Videos
What is YouTube• Video Sharing• Video Uploading• Video Viewing• Content like Short Films, Video Blogs,
Movie Clips, Music Videos• Largest video site over the web• Both Media and a community• Source of Entertainment, knowledge,
engagement, etc
Why YouTube• Around 100 Million Visitors visit YouTube per Month• Second option for information other than search giants like Google• Relevant Videos• Affects Search results• Free• King of video content
YouTube Facts and Statistics• Exceeds 2 billion views a day• Every Minute 24 hours of video is uploaded• Average netizen spends 15 minutes a day on Youtube• Over 3 million auto-shares on various sites in a day• There are more than 400 tweets per minute containing a YouTube link• 52% Male and 48 % female users. 44% are aged 18-44 years• People come to YouTube to visit 1 video, but end up watching several
videos like 7 or 15 videos.
YouTube and Search Engine• Affects Search results• Title is keyword for
search results• Description must be
keyword rich• Video Search Engine• Source of Backlink
YouTube and Promoted Videos• Enables Search Advertising• Benefits
– Keyword based targeting– Drives community engagement– YouTube Search Results pages, within Related Videos and on the YouTube homepage– more video views and a higher view count– Product Awareness– Drive traffic to other sites with enabled hyperlinks– Action Based marketplace– Auction Based marketplace– Statistical data– Views are 3x more than any other searched video.
Effective Promoted Videos• Create a channel• Don’t be glamorous be authentic• Keywords are key• Using overlay to its best• Don’t be boring• Don’t be repetitive• Keep Interacting through comments i.e. keep the engagement• Only Commercials should not be a part of your strategy• Video must be sharable and explanatory. Virality is followed• Keep user engaged with effective overlays
Promoted Video Overlay
Effective Promoted Videos• http://www.youtube.com/thedatefillum
Thank You
All the images used in this presentation are taken from Google's Public Image
Search with no intentions of violating any Copyright laws.
You can connect with me on Twitter @gupta_kaushal