YouTube Promoted Videos. The Perfect Way to Go Viral
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Transcript of YouTube Promoted Videos. The Perfect Way to Go Viral
Drive brand awareness.YouTube Promoted Videos
YouTube Promoted Videos The Perfect Way to Go Viral
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Why? Benefits Conclusion
Why add video to your marketing mix?It's the fastest growing medium in history.
How it works
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
YouTube Size and Scope.
• #1 Online video site
• #2 Largest search engine (behind Google)
• #3 Largest site
• 4 Billion + Video streams per day
• 60 Hours of video uploaded every minute
• 70% of YouTube's traffic comes from outside the US
• 72%* of US online population watch a YouTube video at least once per week
• 52%** of people took action as result of watching a video online
*Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media,"provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers.
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Why use YouTube?
• It's straightforward. All you need is a video to start advertising on YouTube—this can be any video you want your target audience to watch
• It's cost-effective. You only pay when someone views your video
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
How do promoted videos work on YouTube? • Generates buzz. Drives awareness and interest in your brand
• Provides education. Informs new customers about your business
• Builds engagement. Starts a conversation with your customers
• Drives conversion. Increases sales and positive ROI
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Where can users discovermy videos? Users can discover videos by searching:
• On your homepage
• By entering keywords
• By clicking on related videos
• On the Content Display Network
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Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
On your homepage.
Adding video to your website can really benefit your business as:
• Relevant videos appeal to customersand will keep them on your site longer
• It allows you to demonstrate your products to customers in a way thattext simply can't
• It's On-Demand, so customers can view it any time they want just by visiting your website
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
By entering keywords.
• When a user searches on YouTube, keyword-triggered videos will be shown to them with a high page position
• By showing video suggestions based on their keywords, your ad is being seen by people who are already interested in what you have to offer
• YouTube is the second largest search engine in the world
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
By clicking on related videos.
• When a user views your video on YouTube, a link to other videos you have uploaded will be shown to the right of this video
• This makes it much easier for people to find your videos and learn more about your business
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
On the Content Network.
• Your video can also be shown on some of Google's thousands of partner websites on the Google Display Network
• Your ads can be shown to people who have visited your website in the past, but who didn't complete a desired action
• This is an important tool for advertising, which can radically improve return on investment for your marketing campaigns
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
What happens after a user views my video?Make it easy for a user to interact and measure that interaction
• Let the user engage further with what they see
• Use overlays to drive the user to your website
• Employ user insight analysis to track and optimize
• Paid views drive organic views over time
Why? ConclusionHow it works
Benefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Conclusion.
• Easy and cost-effective
• Creates a buzz
• Educates about your brand
• Drives engagement
• Increases your conversions
Why? How it works
ConclusionBenefits
Drive brand awareness.YouTube Promoted Videos
Hunter Digital | www.gethunter.com [email protected] | 516-505-0444
Thank you.
If you have any queries or would
like help setting up YouTube
Promote Videos please contact:
ERIC LITUCHY [email protected]
516-505-0444
Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a-like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape.
From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!