You Medical: Strategic Concepts in a Changing World by John Eighmey

14

description

Presentation to health care professionals about strategy and policy issues relating to endorsements and testimonials used in advertising and public relations.

Transcript of You Medical: Strategic Concepts in a Changing World by John Eighmey

Page 1: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 2: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 3: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 4: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 5: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 6: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 7: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 8: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 9: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 10: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 11: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 12: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 13: You Medical: Strategic Concepts in a Changing World by John Eighmey
Page 14: You Medical: Strategic Concepts in a Changing World by John Eighmey