How OTT is changing the TV concepts
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Transcript of How OTT is changing the TV concepts
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How is a typical TV viewer?
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How is the new kind of TV viewer?
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How is TV changing?
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Over-The-Top stands for the delivery of
multimedia without an operator being involved.
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The idea here is to deliver video/audio
services through your internet.
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Where do we fit in this?
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Do you have time to watch TV?
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When you have time to watch it, is
your favorite TV program on?
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How do you do to watch
your favorite TV program?
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How could I have guessed you are
going to the internet for that?
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People have become more
demanding
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The rise of OTT Services
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Source: Sandvine Networks
Netflix
33%
Others
28%
YouTube
17%
Web
17%
Bit Torrent
6%
Hulu
3%
iTunes
2%
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How does it work?
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Your Home
OTT Services
Internet
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Connected Devices
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OTT Services
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www.inatel.br/icc /inateltecnologias /company/inatel
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The list is still increasing
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What's the difference about IPTV?
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Requires dedicated last mile bandwith
Efficient Multicast linear delivery
RTSP for on-demand
Segregated in-home network
High bandwith, high quality services of fixed format
Typically requires dedicated STB as end point
Local service reach
Unmanaged network delivery aided by CDNs
Uses typical in-home broadband network with no QoS
management
Web-centric unicast media delivery technologies
End point can be Smart TV, STB, PC or mobile
Variety of formats and quality
Global service reach
IPTV OTT
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Inatel Case
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What about the technologies?
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HTML DOM
STB / TV - Browser Engine
Application server
Deployed application
Application logic Database Application server
UI Logic
Data
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Content
Provider
Contact
Management
System
Ingest
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CDN
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“Give users control, what they
want, when they want it, at a fair
price, and stop worrying about
piracy”, Kevin Spacey
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See you around!
Ednardo David Segura
@edysegura
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