PowerPoint Presentation

You got the roadmap. Now get buy-in.Avi LatnerHead of Product, ApesterAvi.latner@apester.com

Key points: When it comes to strategy and product strategy, Ive had and we all have solid frameworks to build on: Product strategy Porter (competitive analysis), Clay Kristerson (disruptive innovation),Mark Anderson (product market fit)

Process of building software and delivery are also established on frameworks: Eric Riess - lean startup, agile manifesto

But the process getting the organization behind the roadmap and wistending pressure was not part of my toolbox when I started PM

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Agenda

PROCESS

ME

PRINCIPLES

PREMISE

Me

Premis

Principles

Process2

About me

Utterback & Abernathy

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About me

Provides tools to help storytellers tell engaging stories

You got to product byBeing a good communicator

Taking on extra requirements

Having a tendency to say YES

But as a group product manager

Its not just your time. Its the whole development and product group

Its your responsibility to also say NO

People think focus is saying yes to the thing youve got to focus on. But it really means saying NO to the other hundred good ideas. Steve Jobs - Roadmaps are evidence of strategy. Not a list of features. Steve JohnsonThe essence of strategy is choosing what NOT to do. Michael Porter

Being empowered to say noThe power to say no comes from building the right ROADMAP with the right PROCESS

Roadmap Principles

VisionDerived from companys vision

Product Strategy as a Subset of Company Strategy

InclusiveBe inclusive in gathering ideas. Exclusive in prioritizing.

Measurablepass/fail criteria deadlineConnected to stakeholders business goal

Good: 15% increase in customer life-time-value by EOQ achieved by personalizing in-app promotions

Not as good: build a recommendation engine to personalize in-app promotions

ConciseExternalize the benefit. Not the feature set.

Simple. Big items only. Up to 7, no one will remember more.

TransparentCommit publicly

Have everyone hear it

Hold yourself and your team accountable to the company

So whats the process1 month before quarter starts

Add a summary slide

Be aware of signoff (also the developers)Tips

Examples for each one...16

Quick Tips and SummaryKeeping FOCUS is the most important part of your job

Have realistic goals you are on the hook

No one should be surprised in an all hands meeting. Especially not the Developers.

THANKSAvi LatnerHead of Product, ApesterAvi.latner@apester.com

Key points: When it comes to strategy and product strategy, Ive had and we all have solid frameworks to build on: Product strategy Porter (competitive analysis), Clay Kristerson (disruptive innovation),Mark Anderson (product market fit)

Process of building software and delivery are also established on frameworks: Eric Riess - lean startup, agile manifesto

But the process getting the organization behind the roadmap and wistending pressure was not part of my toolbox when I started PM

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